Bentley Audience in United States

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Bentley has an estimated audience of 6,370,334 people in United States. 26.9% are female, 73.1% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Bus, Carcare, Maserati, Car classification, Beauty.

The average Bentley fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bus, Carcare, Maserati, with strongest over-indexing on Bus (4.74× the country average). Demographically, the Bentley audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Bentley fans

Demographic split for Bentley audience in United States
MetricValue
Female26.9%
Male73.1%
Average age37.0
Estimated audience size6,370,334

Audience persona

The typical Bentley fan in United States is more male, around 37.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Bus.

Top regions in United States

Top regions ranked by reach for Bentley in United States
RegionReachAffinity
California855,0851.22×
Texas743,8091.36×
Florida612,6771.42×
New York460,2091.29×
Illinois254,4611.2×
Georgia236,4901.21×
Pennsylvania215,0351×
North Carolina201,7431.05×
New Jersey192,2821.19×
Ohio179,0050.91×
Virginia177,0691.14×
Michigan172,7431.04×
Massachusetts154,0741.23×
Arizona132,3761.02×
Washington123,1670.96×
Tennessee120,0720.94×
Maryland117,8211.08×
Missouri116,3101.13×
Indiana103,4410.89×
Oregon100,0431.37×
South Carolina96,4941.01×
Louisiana94,7801.15×
Colorado89,9550.9×
Alabama88,2250.99×
Wisconsin78,7770.82×
Nevada76,8571.25×
Arkansas72,2381.38×
Minnesota71,6410.78×
Oklahoma66,9010.95×
Connecticut62,6790.98×
Kentucky62,6470.78×
Utah52,7030.92×
Mississippi49,1330.94×
Kansas44,4760.89×
Iowa40,7680.78×
Maine37,6281.65×
New Hampshire32,8351.31×
New Mexico30,8420.97×
West Virginia29,8881.01×
Nebraska25,0330.78×
Idaho22,8680.72×
Hawaii20,4230.75×
Washington, District of Columbia19,0370.99×
Rhode Island17,3250.85×
Delaware15,7010.89×
Vermont11,5831.04×
Montana10,5240.6×
South Dakota8,3300.57×
North Dakota8,2100.63×
Alaska7,4800.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bentley audience
BrandAffinityCategory
Bus4.74×Cars & Mobility
Carcare7.69×Cars & Mobility
Maserati9.16×Cars & Mobility
Car classification5.73×Cars & Mobility
Beauty1.75×Beauty & Wellness
Fitness and wellness1.57×Sports
Vessels9.07×Music & Radio
Polishing5.71×Home & Garden
Hybrids4.46×Cars & Mobility
Used Cars3.73×Cars & Mobility
Auto show5.75×Cars & Mobility
Engine3.18×Cars & Mobility
Lewis Hamilton7×Sports
Bad Bunny3.37×Music & Radio
Road2.63×Travel & Leisure
Commercial vehicle3.4×Cars & Mobility
Motor vehicle2.1×Cars & Mobility
Scooters3.86×Cars & Mobility
Shoes1.63×Fashion & Accessoires
Motorcycle helmet5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bentley audience
TraitClusterScore
Luxury OrientationPREMIUM3.48
Risk AppetiteTHRILL2.47
LGBTQ+ IdentityOPEN1.96
Family OrientationCONSERVATISM1.84
Quality AwarenessPREMIUM1.83
Early Adopter MentalityPOWER1.77

Worldwide distribution

Worldwide audience distribution share by country for Bentley
CountryShare
United States18.1%
Italy7.7%
United Kingdom6.4%

See Bentley audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Bentley have in United States?

Bentley has an estimated audience of 6,370,334 people in United States, concentrated in California and Texas.

What is the gender split and age of Bentley fans?

26.9% of Bentley fans are female, 73.1% are male, with an average age of 37.0 years.

Which brands do Bentley fans like most?

Bentley fans show strongest brand affinity for Bus (4.74×), Carcare (7.69×), and Maserati (9.16×) over the country average.

Where do Bentley fans live in United States?

Bentley fans in United States are most concentrated in California (reach 855,085), Texas (reach 743,809), and Florida (reach 612,677). These three regions account for the largest share of the active audience.

What other brands do Bentley fans also like?

Beyond Bentley itself, the audience over-indexes on Carcare (7.69×), Maserati (9.16×), Car classification (5.73×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bentley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.