Rascasse Audience Intelligence

Polishing Audience in United States

A data profile of the people who buy, follow and care about Polishing in United States — modelled from more than twelve digital signal sources. Polishing has an estimated audience of 12,122,416 people in United States.

#1949among Topic in United States#209in Home & Garden

The average Polishing fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Lewis Hamilton, Rolls-Royce Motor Cars, with strongest over-indexing on Carcare (12× the country average).

Demographically, the Polishing audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polishing fan in United States is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Carcare.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polishing profile in United States.

Audience size
12.1M
in United States
Gender
31.0%♀
69.0% male
Age
36.2
average years
Country rank
#2944
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polishing fans

31.0% are female, 69.0% are male, average age 36.2.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Polishing audience in United States
MetricValue
Female31.0%
Male69.0%
Average age36.2
Estimated audience size12,122,416
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Polishing audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Polishing audience comes from United States.

Worldwide audience distribution share by country for Polishing
CountryShare
United States21.2%
Italy6.0%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Polishing fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~80K3.08×
02Delaware~100K2.89×
03South Dakota~60K2.22×
04Iowa~200K1.94×
05North Carolina~700K1.88×
06Tennessee~400K1.82×
07Oklahoma~200K1.59×
08Minnesota~300K1.56×
09Missouri~300K1.43×
10Massachusetts~300K1.32×
11South Carolina~200K1.22×
12West Virginia~70K1.21×
13Kansas~100K1.13×
14Maryland~200K1.08×
15New Jersey~300K1.06×
16New York~700K1.03×
17Pennsylvania~400K1.03×
18Wisconsin~200K1.02×
19Michigan~300K0.99×
20Louisiana~100K0.95×
21Alabama~200K0.94×
22New Hampshire~40K0.92×
23Connecticut~100K0.90×
24Georgia~300K0.89×
25Nevada~100K0.89×
26Florida~700K0.87×
27Washington~200K0.85×
28Ohio~300K0.84×
29Arkansas~80K0.84×
30California~1M0.82×
31Maine~30K0.80×
32Alaska~20K0.80×
33Washington, District of Columbia~30K0.78×
34Vermont~20K0.78×
35Montana~30K0.76×
36Illinois~300K0.75×
37Colorado~100K0.74×
38Texas~700K0.72×
39Rhode Island~30K0.71×
40Mississippi~70K0.69×
41Hawaii~40K0.68×
42Idaho~40K0.66×
43Nebraska~40K0.65×
44Utah~70K0.63×
45New Mexico~40K0.63×
46Virginia~200K0.61×
47Arizona~100K0.61×
48Kentucky~90K0.61×
49Indiana~100K0.60×
50Oregon~80K0.59×
Fig. 06

Affinity by region

Affinity by region — Polishing, United States
0.59×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polishing audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility12.00×
02Lewis HamiltonSports11.19×
03Rolls-Royce Motor CarsCars & Mobility10.30×
04Max VerstappenSports9.10×
05BugattiCars & Mobility9.00×
06Mercedes-AMGCars & Mobility7.57×
07Porsche 911Cars & Mobility6.99×
08MaseratiCars & Mobility6.12×
09BentleyCars & Mobility5.71×
10ConvertibleCars & Mobility5.62×
11Jaguar CarsCars & Mobility5.14×
12Car washCars & Mobility5.10×
13Auto showCars & Mobility5.00×
14Antique carCars & Mobility4.63×
15Automobile repair shopCars & Mobility4.33×
16Mercedes-BenzCars & Mobility3.93×
17AudiCars & Mobility3.87×
18PorscheCars & Mobility3.86×
19BMWCars & Mobility3.29×
20AutoZoneCars & Mobility1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polishing audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.73×
PatriotismCONSERVATISM1.66×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polishing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Social Media UsageJOY0.82×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polishing have in United States?

Polishing has an estimated audience of 12,122,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Polishing fans?

31.0% of Polishing fans are female, 69.0% are male, with an average age of 36.2 years.

03

Which brands do Polishing fans like most?

Polishing fans show strongest brand affinity for Carcare (12×), Lewis Hamilton (11.19×), and Rolls-Royce Motor Cars (10.3×) over the country average.

04

Where do Polishing fans live in United States?

Polishing fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Polishing fans also like?

Beyond Polishing itself, the audience over-indexes on Lewis Hamilton (11.19×), Rolls-Royce Motor Cars (10.3×), Max Verstappen (9.1×), and Jaguar Cars (5.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Polishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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