Polishing Audience in United States

Polishing has an estimated audience of 12,122,416 people in United States. 31.0% are female, 69.0% are male, average age 36.2. Top regions: California, New York, North Carolina. Top brand affinities: Google Maps, CarGurus, Capital One, Indeed.com, Enterprise Rent-A-Car.

The average Polishing fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, North Carolina. Top brand affinities include Google Maps, CarGurus, Capital One, with strongest over-indexing on Google Maps (14.5× the country average). Demographically, the Polishing audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Polishing fans

Demographic split for Polishing audience in United States
MetricValue
Female31.0%
Male69.0%
Average age36.2
Estimated audience size12,122,416

Audience persona

The typical Polishing fan in United States is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Polishing in United States
RegionReachAffinity
California1,078,7220.81×
New York762,2601.13×
North Carolina739,8952.03×
Florida715,4710.87×
Texas698,1240.67×
Tennessee440,7731.81×
Pennsylvania419,6091.03×
Georgia336,9340.9×
Massachusetts312,8851.31×
Ohio304,0620.81×
Michigan299,1190.94×
Missouri298,0151.53×
Illinois297,8730.74×
Minnesota293,8871.69×
New Jersey267,4560.87×
South Carolina237,1671.3×
Oklahoma236,2081.75×
Maryland233,7841.12×
Washington210,1740.86×
Iowa208,5262.09×
Wisconsin193,2331.06×
Virginia170,3760.58×
Alabama157,7730.93×
Colorado143,8630.75×
Arizona137,0430.55×
Louisiana134,2720.86×
Kansas118,5941.24×
Connecticut112,8710.93×
Indiana112,8050.51×
Delaware103,6423.1×
Nevada102,0710.87×
North Dakota84,9013.41×
Kentucky80,5140.53×
Arkansas75,2850.75×
South Dakota69,2132.47×
West Virginia65,3311.16×
Oregon58,5930.42×
Utah55,5920.51×
Mississippi49,2610.49×
New Hampshire39,4330.83×
Nebraska26,7460.44×
Washington, District of Columbia23,3030.64×
Maine22,9110.53×
Idaho22,5910.37×
New Mexico21,7600.36×
Hawaii20,7450.4×
Montana17,8640.53×
Rhode Island17,2310.45×
Wyoming9,1160.51×
Alaska8,8800.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polishing audience
BrandAffinityCategory
Google Maps14.5×Internet & Social Media
CarGurus17.78×Cars & Mobility
Capital One12.12×Business & Career
Indeed.com11.38×Business & Career
Enterprise Rent-A-Car14.95×Cars & Mobility
Lewis Hamilton30.52×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Circle K12.73×Shopping
Beetlejuice8.53×Movies & TV
Google News10.29×News
AccuWeather10.82×Home & Garden
DeviantArt11.78×Internet & Social Media
Apple Store13.03×Shopping
Kendra Scott17.37×Fashion & Accessoires
Aaron Rodgers10.22×Sports
ICloud14.46×Technology & Electronics
Google Earth15.31×Internet & Social Media
Carcare15×Cars & Mobility
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polishing audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Early Adopter MentalityPOWER1.95
Family OrientationCONSERVATISM1.71
LGBTQ+ IdentityOPEN1.69
Sports ActivityPOWER1.64
DIY MentalityTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Polishing
CountryShare
United States21.2%
Italy6.0%
Germany5.6%

See Polishing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Polishing have in United States?

Polishing has an estimated audience of 12,122,416 people in United States, concentrated in California and New York.

What is the gender split and age of Polishing fans?

31.0% of Polishing fans are female, 69.0% are male, with an average age of 36.2 years.

Which brands do Polishing fans like most?

Polishing fans show strongest brand affinity for Google Maps (14.5×), CarGurus (17.78×), and Capital One (12.12×) over the country average.

Where do Polishing fans live in United States?

Polishing fans in United States are most concentrated in California (reach 1,078,722), New York (reach 762,260), and North Carolina (reach 739,895). These three regions account for the largest share of the active audience.

What other brands do Polishing fans also like?

Beyond Polishing itself, the audience over-indexes on CarGurus (17.78×), Capital One (12.12×), Indeed.com (11.38×), and Enterprise Rent-A-Car (14.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.