Polishing Audience in United States

Polishing logo

Polishing has an estimated audience of 12,122,416 people in United States. 31.0% are female, 69.0% are male, average age 36.2. Top regions: California, New York, North Carolina. Top brand affinities: Vocal harmony, Grinch, Governor of Michigan, Hipster, Goop.

The average Polishing fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, North Carolina. Top brand affinities include Vocal harmony, Grinch, Governor of Michigan, with strongest over-indexing on Vocal harmony (12.11× the country average). Demographically, the Polishing audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Polishing fans

Demographic split for Polishing audience in United States
MetricValue
Female31.0%
Male69.0%
Average age36.2
Estimated audience size12,122,416

Audience persona

The typical Polishing fan in United States is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Polishing in United States
RegionReachAffinity
California1,078,7220.81×
New York762,2601.13×
North Carolina739,8952.03×
Florida715,4710.87×
Texas698,1240.67×
Tennessee440,7731.81×
Pennsylvania419,6091.03×
Georgia336,9340.9×
Massachusetts312,8851.31×
Ohio304,0620.81×
Michigan299,1190.94×
Missouri298,0151.53×
Illinois297,8730.74×
Minnesota293,8871.69×
New Jersey267,4560.87×
South Carolina237,1671.3×
Oklahoma236,2081.75×
Maryland233,7841.12×
Washington210,1740.86×
Iowa208,5262.09×
Wisconsin193,2331.06×
Virginia170,3760.58×
Alabama157,7730.93×
Colorado143,8630.75×
Arizona137,0430.55×
Louisiana134,2720.86×
Kansas118,5941.24×
Connecticut112,8710.93×
Indiana112,8050.51×
Delaware103,6423.1×
Nevada102,0710.87×
North Dakota84,9013.41×
Kentucky80,5140.53×
Arkansas75,2850.75×
South Dakota69,2132.47×
West Virginia65,3311.16×
Oregon58,5930.42×
Utah55,5920.51×
Mississippi49,2610.49×
New Hampshire39,4330.83×
Nebraska26,7460.44×
Washington, District of Columbia23,3030.64×
Maine22,9110.53×
Idaho22,5910.37×
New Mexico21,7600.36×
Hawaii20,7450.4×
Montana17,8640.53×
Rhode Island17,2310.45×
Wyoming9,1160.51×
Alaska8,8800.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polishing audience
BrandAffinityCategory
Vocal harmony12.11×Music & Radio
Grinch8.37×Movies & TV
Governor of Michigan14.24×Politics & Society
Hipster18.37×Politics & Society
Goop9.41×Internet & Social Media
Historic site6.78×Arts & Culture
No Escape (1994 film)16.79×Movies & TV
Fairy godmother10.73×Literature
Hibachi10.76×Food & Beverages
Home construction1.91×Home & Garden
Wok8.61×Food & Beverages
N1 road (South Africa)5.43×Travel & Leisure
Acoustic music5.93×Music & Radio
Mathcore9.8×Music & Radio
Google Home7.91×Technology & Electronics
Cherish (group)13.23×Music & Radio
Elsword19.74×Games
Combat sport1.89×Sports
The Devil's Rejects12×Movies & TV
Mother Goose21.39×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polishing audience
TraitClusterScore
Luxury OrientationPREMIUM2.83
Early Adopter MentalityPOWER1.95
Family OrientationCONSERVATISM1.71
LGBTQ+ IdentityOPEN1.69
Sports ActivityPOWER1.64
DIY MentalityTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Polishing
CountryShare
United States21.2%
Italy6.0%
Germany5.6%

See Polishing audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Polishing have in United States?

Polishing has an estimated audience of 12,122,416 people in United States, concentrated in California and New York.

What is the gender split and age of Polishing fans?

31.0% of Polishing fans are female, 69.0% are male, with an average age of 36.2 years.

Which brands do Polishing fans like most?

Polishing fans show strongest brand affinity for Vocal harmony (12.11×), Grinch (8.37×), and Governor of Michigan (14.24×) over the country average.

Where do Polishing fans live in United States?

Polishing fans in United States are most concentrated in California (reach 1,078,722), New York (reach 762,260), and North Carolina (reach 739,895). These three regions account for the largest share of the active audience.

What other brands do Polishing fans also like?

Beyond Polishing itself, the audience over-indexes on Grinch (8.37×), Governor of Michigan (14.24×), Hipster (18.37×), and Goop (9.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.