Burj Al Arab Audience in United States

Burj Al Arab logo

Burj Al Arab has an estimated audience of 856,047 people in United States. 43.0% are female, 57.0% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Dubai Marina, The Dubai Mall, Burj Khalifa, Palm Jumeirah, Downtown Dubai.

The average Burj Al Arab fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dubai Marina, The Dubai Mall, Burj Khalifa, with strongest over-indexing on Dubai Marina (504.17× the country average). Demographically, the Burj Al Arab audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Burj Al Arab fans

Demographic split for Burj Al Arab audience in United States
MetricValue
Female43.0%
Male57.0%
Average age42.2
Estimated audience size856,047

Audience persona

The typical Burj Al Arab fan in United States is more male, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Dubai Marina.

Top regions in United States

Top regions ranked by reach for Burj Al Arab in United States
RegionReachAffinity
California152,9861.63×
Texas104,5871.42×
Florida98,9501.71×
New York90,2771.89×
New Jersey39,6431.82×
Illinois37,4821.31×
Virginia32,1081.54×
Georgia31,4831.19×
Pennsylvania26,9400.93×
Washington24,6461.44×
Massachusetts23,7441.41×
North Carolina23,3450.91×
Ohio22,5060.85×
Michigan21,3500.95×
Maryland19,9221.35×
Arizona19,1951.1×
Colorado13,9361.03×
Tennessee13,4880.79×
Indiana11,9350.76×
South Carolina11,7420.91×
Nevada11,4061.38×
Connecticut10,7841.26×
Minnesota10,5640.86×
Missouri10,1210.73×
Wisconsin9,5830.74×
Oregon8,7490.89×
Alabama8,5550.72×
Louisiana7,4250.67×
Washington, District of Columbia7,3862.87×
Oklahoma6,9030.73×
Utah6,7260.88×
Kentucky6,6550.62×
Kansas5,5020.82×
Iowa5,2530.74×
Hawaii4,8121.31×
Arkansas4,4300.63×
Mississippi3,8920.55×
New Hampshire3,3370.99×
Nebraska2,7270.64×
Idaho2,7200.63×
New Mexico2,6860.63×
Rhode Island2,2630.83×
West Virginia2,1080.53×
Delaware2,0030.85×
Maine1,9690.64×
Montana1,7180.72×
Alaska1,4690.8×
South Dakota1,0920.55×
North Dakota1,0910.62×
Vermont9170.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Burj Al Arab audience
BrandAffinityCategory
Dubai Marina504.17×Travel & Leisure
The Dubai Mall323.02×Fashion & Accessoires
Burj Khalifa150×Travel & Leisure
Palm Jumeirah158.27×Travel & Leisure
Downtown Dubai363.39×Travel & Leisure
Google News23.56×News
Damiani (jewelry company)183.31×Fashion & Accessoires
Mall of the Emirates304.21×Shopping
Sport coat86.84×Fashion & Accessoires
Emirate of Abu Dhabi155.3×Travel & Leisure
Atlantis, The Palm129.87×Travel & Leisure
VistaJet113.1×Travel & Leisure
Pakistan national cricket team48.32×Sports
Diddy14.08×Music & Radio
Dubai17.68×Travel & Leisure
Tbilisi51.43×Travel & Leisure
Dubai International Airport20.71×Travel & Leisure
Expensive Taste9.28×Business & Career
Nissan Patrol64.29×Cars & Mobility
Punk fashion9.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Burj Al Arab audience
TraitClusterScore
Family OrientationCONSERVATISM3.09
Career OrientationPOWER2.51
Price SensitivityPREMIUM2.41
LGBTQ+ IdentityOPEN2.24
Community OrientationOPEN1.96
Risk AppetiteTHRILL1.55

Worldwide distribution

Worldwide audience distribution share by country for Burj Al Arab
CountryShare
United Arab Emirates15.8%
Saudi Arabia10.6%
United States6.8%

See Burj Al Arab audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Burj Al Arab have in United States?

Burj Al Arab has an estimated audience of 856,047 people in United States, concentrated in California and Texas.

What is the gender split and age of Burj Al Arab fans?

43.0% of Burj Al Arab fans are female, 57.0% are male, with an average age of 42.2 years.

Which brands do Burj Al Arab fans like most?

Burj Al Arab fans show strongest brand affinity for Dubai Marina (504.17×), The Dubai Mall (323.02×), and Burj Khalifa (150×) over the country average.

Where do Burj Al Arab fans live in United States?

Burj Al Arab fans in United States are most concentrated in California (reach 152,986), Texas (reach 104,587), and Florida (reach 98,950). These three regions account for the largest share of the active audience.

What other brands do Burj Al Arab fans also like?

Beyond Burj Al Arab itself, the audience over-indexes on The Dubai Mall (323.02×), Burj Khalifa (150×), Palm Jumeirah (158.27×), and Downtown Dubai (363.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Burj Al Arab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.