Rascasse Audience Intelligence

Burj Al Arab Audience in United States

A data profile of the people who buy, follow and care about Burj Al Arab in United States — modelled from more than twelve digital signal sources. Burj Al Arab has an estimated audience of 856,047 people in United States.

#55among POI in United States#2450among POI in United States#1988in Travel & Leisure

The average Burj Al Arab fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dubai Marina, The Dubai Mall, Burj Khalifa, with strongest over-indexing on Dubai Marina (504.17× the country average).

Demographically, the Burj Al Arab audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burj Al Arab fan in United States is more male, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Dubai Marina.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burj Al Arab profile in United States.

Audience size
856K
in United States
Gender
43.0%♀
57.0% male
Age
42.2
average years
Country rank
#26256
POI in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burj Al Arab fans

43.0% are female, 57.0% are male, average age 42.2.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Burj Al Arab audience in United States
MetricValue
Female43.0%
Male57.0%
Average age42.2
Estimated audience size856,047
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Burj Al Arab audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3918%
40-4919%
50+30%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Burj Al Arab audience comes from United States.

Worldwide audience distribution share by country for Burj Al Arab
CountryShare
United Arab Emirates15.8%
Saudi Arabia10.6%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burj Al Arab audience in United States is strongest.

Fig. 05

Top regions by affinity

Burj Al Arab fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K2.32×
02New York~80K1.74×
03New Jersey~40K1.67×
04Florida~90K1.59×
05California~100K1.50×
06Virginia~30K1.43×
07Massachusetts~20K1.38×
08Texas~100K1.35×
09Washington~20K1.35×
10Maryland~20K1.30×
11Nevada~10K1.26×
12Illinois~40K1.25×
13Hawaii~5K1.25×
14Connecticut~10K1.19×
15Georgia~30K1.15×
16Colorado~10K1.06×
17Arizona~20K1.04×
18New Hampshire~3K1.02×
19Rhode Island~3K0.95×
20Pennsylvania~30K0.94×
21Alaska~2K0.94×
22Michigan~20K0.93×
23Oregon~9K0.93×
24Utah~7K0.93×
25North Carolina~20K0.92×
26North Dakota~2K0.91×
27Minnesota~10K0.90×
28Oklahoma~9K0.90×
29Delaware~2K0.90×
30South Carolina~10K0.89×
31Idaho~4K0.89×
32Vermont~1K0.89×
33Montana~2K0.88×
34Kansas~6K0.87×
35Ohio~20K0.84×
36Nebraska~4K0.84×
37Tennessee~10K0.83×
38Maine~3K0.83×
39South Dakota~2K0.82×
40Indiana~10K0.81×
41Iowa~6K0.80×
42Wisconsin~10K0.78×
43New Mexico~3K0.78×
44Missouri~10K0.77×
45Alabama~9K0.76×
46West Virginia~3K0.76×
47Louisiana~8K0.74×
48Kentucky~8K0.73×
49Arkansas~5K0.73×
50Mississippi~5K0.71×
Fig. 06

Affinity by region

Affinity by region — Burj Al Arab, United States
0.71×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burj Al Arab audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burj Al Arab audience
#·InterestCategoryAffinity×
01Dubai MarinaTravel & Leisure504.17×
02Downtown DubaiTravel & Leisure363.39×
03The Dubai MallFashion & Accessoires323.02×
04Mall of the EmiratesShopping304.21×
05Palm JumeirahTravel & Leisure158.27×
06Emirate of Abu DhabiTravel & Leisure155.30×
07Burj KhalifaTravel & Leisure150.00×
08Atlantis, The PalmTravel & Leisure129.87×
09VistaJetTravel & Leisure113.10×
10Sport coatFashion & Accessoires86.84×
11Nissan PatrolCars & Mobility64.29×
12TbilisiTravel & Leisure51.43×
13Pakistan national cricket teamSports48.32×
14NetJetsCars & Mobility39.29×
15Google NewsNews23.56×
16Dubai International AirportTravel & Leisure20.71×
17DubaiTravel & Leisure17.68×
18DiddyMusic & Radio14.08×
19Punk fashionFashion & Accessoires9.68×
20Expensive TasteBusiness & Career9.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burj Al Arab audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burj Al Arab audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.91×
IndulgenceJOY2.83×
Luxury OrientationPREMIUM2.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burj Al Arab audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
ExtroversionTHRILL0.68×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burj Al Arab have in United States?

Burj Al Arab has an estimated audience of 856,047 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Burj Al Arab fans?

43.0% of Burj Al Arab fans are female, 57.0% are male, with an average age of 42.2 years.

03

Which brands do Burj Al Arab fans like most?

Burj Al Arab fans show strongest brand affinity for Dubai Marina (504.17×), The Dubai Mall (323.02×), and Burj Khalifa (150×) over the country average.

04

Where do Burj Al Arab fans live in United States?

Burj Al Arab fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Burj Al Arab fans also like?

Beyond Burj Al Arab itself, the audience over-indexes on The Dubai Mall (323.02×), Burj Khalifa (150×), Palm Jumeirah (158.27×), and Downtown Dubai (363.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Burj Al Arab. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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