Rascasse Audience Intelligence

Tbilisi Audience in United States

A data profile of the people who buy, follow and care about Tbilisi in United States — modelled from more than twelve digital signal sources. Tbilisi has an estimated audience of 602,776 people in United States.

#414among City in United States#3277among POI in United States#2566in Travel & Leisure

The average Tbilisi fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include University of St Andrews, The Dubai Mall, Burj Al Arab, with strongest over-indexing on University of St Andrews (198.15× the country average).

Demographically, the Tbilisi audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Travelling, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tbilisi fan in United States is more female, around 37.5 years old, with strong Travelling tendencies and a notable affinity for University of St Andrews.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tbilisi profile in United States.

Audience size
603K
in United States
Gender
58.1%♀
41.9% male
Age
37.5
average years
Country rank
#32715
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tbilisi fans

58.1% are female, 41.9% are male, average age 37.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Tbilisi audience in United States
MetricValue
Female58.1%
Male41.9%
Average age37.5
Estimated audience size602,776
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Tbilisi audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4918%
50+18%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Tbilisi audience comes from United States.

Worldwide audience distribution share by country for Tbilisi
CountryShare
Georgia18.9%
United States10.8%
Kazakhstan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tbilisi audience in United States is strongest.

Fig. 05

Top regions by affinity

Tbilisi fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K3.28×
02New York~60K1.85×
03Washington~20K1.43×
04Massachusetts~20K1.43×
05Georgia~30K1.35×
06California~90K1.34×
07Virginia~20K1.33×
08New Jersey~20K1.31×
09Vermont~1K1.17×
10Oregon~8K1.16×
11Connecticut~7K1.16×
12Maryland~10K1.14×
13Colorado~10K1.14×
14Illinois~20K1.13×
15Alaska~1K1.11×
16Maine~2K1.09×
17Pennsylvania~20K1.02×
18New Hampshire~2K1.02×
19Rhode Island~2K1.01×
20Florida~40K0.99×
21Minnesota~9K0.99×
22Utah~5K0.99×
23Montana~2K0.97×
24Hawaii~2K0.93×
25Texas~50K0.91×
26North Carolina~20K0.91×
27Nevada~5K0.91×
28New Mexico~3K0.89×
29Idaho~3K0.88×
30Arizona~10K0.87×
31South Dakota~1K0.87×
32Kansas~4K0.83×
33Delaware~1K0.83×
34Missouri~8K0.82×
35Wisconsin~7K0.82×
36South Carolina~7K0.82×
37North Dakota~1K0.82×
38Michigan~10K0.78×
39Tennessee~9K0.77×
40Indiana~8K0.77×
41Oklahoma~5K0.76×
42Iowa~4K0.75×
43Nebraska~2K0.75×
44Ohio~10K0.73×
45Louisiana~6K0.72×
46Kentucky~5K0.72×
47West Virginia~2K0.72×
48Arkansas~4K0.71×
49Alabama~6K0.70×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Tbilisi, United States
0.62×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tbilisi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tbilisi audience
#·InterestCategoryAffinity×
01University of St AndrewsBusiness & Career198.15×
02The Dubai MallFashion & Accessoires83.72×
03Burj Al ArabTravel & Leisure51.43×
04Palm JumeirahTravel & Leisure47.21×
05TrabzonsporSports42.24×
06Burj KhalifaTravel & Leisure24.00×
07Black SeaTravel & Leisure22.49×
08BodrumTravel & Leisure19.64×
09StockholmTravel & Leisure17.36×
10International educationBusiness & Career15.95×
11Forex Online TradingBusiness & Career14.26×
12MoroccoTravel & Leisure9.57×
13Chat roomInternet & Social Media8.17×
14North KoreaTravel & Leisure7.67×
15Atlanta HawksSports6.86×
16Google NewsNews4.28×
17Atlanta BravesSports4.28×
18Bath and BodyworksShopping3.99×
19High schoolBusiness & Career3.15×
20Musical instrumentMusic & Radio2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tbilisi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tbilisi audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.95×
Community OrientationOPEN1.83×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tbilisi audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
DIY MentalityTHRILL0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tbilisi have in United States?

Tbilisi has an estimated audience of 602,776 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tbilisi fans?

58.1% of Tbilisi fans are female, 41.9% are male, with an average age of 37.5 years.

03

Which brands do Tbilisi fans like most?

Tbilisi fans show strongest brand affinity for University of St Andrews (198.15×), The Dubai Mall (83.72×), and Burj Al Arab (51.43×) over the country average.

04

Where do Tbilisi fans live in United States?

Tbilisi fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tbilisi fans also like?

Beyond Tbilisi itself, the audience over-indexes on The Dubai Mall (83.72×), Burj Al Arab (51.43×), Palm Jumeirah (47.21×), and International education (15.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tbilisi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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