Stockholm Audience in United States

Stockholm logo

Stockholm has an estimated audience of 1,398,710 people in United States. 53.8% are female, 46.2% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Casey, Yahoo!ショッピング, Food and drink, Culture, Online shopping.

The average Stockholm fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Casey, Yahoo!ショッピング, Food and drink, with strongest over-indexing on Casey (7.63× the country average). Demographically, the Stockholm audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Stockholm fans

Demographic split for Stockholm audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.7
Estimated audience size1,398,710

Audience persona

The typical Stockholm fan in United States is balanced, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Casey.

Top regions in United States

Top regions ranked by reach for Stockholm in United States
RegionReachAffinity
California209,3221.36×
New York140,5021.8×
Texas117,7940.98×
Florida98,3251.04×
Illinois64,5461.39×
New Jersey53,1761.49×
Pennsylvania46,2060.98×
Virginia44,3691.3×
Massachusetts43,4081.58×
Georgia41,6380.97×
North Carolina40,0290.95×
Washington39,1661.4×
Ohio36,2430.84×
Michigan31,9560.87×
Colorado27,0301.23×
Minnesota25,8801.29×
Maryland25,2431.05×
Arizona24,4390.86×
Tennessee23,4070.83×
Wisconsin23,0701.1×
Indiana20,1270.79×
Oregon18,6401.16×
Missouri18,5180.82×
Connecticut16,4531.17×
South Carolina15,6080.74×
Kentucky13,1770.75×
Alabama12,8460.66×
Utah12,7321.02×
Louisiana12,4970.69×
Nevada12,1030.89×
Oklahoma11,2400.72×
Washington, District of Columbia10,7872.57×
Kansas8,6910.79×
Iowa8,5430.74×
Arkansas7,9770.69×
Maine6,6521.33×
Mississippi6,2310.54×
Hawaii5,6850.95×
Idaho5,5740.79×
New Hampshire5,4851×
Nebraska5,1390.73×
Rhode Island5,0071.12×
New Mexico4,9540.71×
West Virginia3,9330.6×
Montana3,1850.82×
Delaware3,0720.8×
Vermont2,8291.15×
South Dakota2,5590.79×
Alaska2,4610.82×
North Dakota1,9980.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stockholm audience
BrandAffinityCategory
Casey7.63×Music & Radio
Yahoo!ショッピング4.63×
Food and drink1.56×Food & Beverages
Culture1.9×Literature
Online shopping1.64×Shopping
Fitness and wellness1.56×Sports
Happiness2.04×Health
Movies1.51×Movies & TV
Rock music1.81×Music & Radio
Alcoholic beverages1.78×Food & Beverages
Personal finance1.65×Business & Career
Outdoor recreation1.52×Sports
United States1.52×Travel & Leisure
Nature1.75×Home & Garden
Classical dressage12.69×Sports
USAJobs6.86×Business & Career
Shoes1.63×Fashion & Accessoires
Swedish language25.9×Politics & Society
Wikipedia2.24×Internet & Social Media
Gustaf Skarsgård11.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stockholm audience
TraitClusterScore
PatriotismCONSERVATISM2.17
Design AffinityPREMIUM1.84
SustainabilityBALANCE1.66
TravellingTHRILL1.66
Luxury OrientationPREMIUM1.58
Urban LifestyleOPEN1.56

Worldwide distribution

Worldwide audience distribution share by country for Stockholm
CountryShare
Sweden26.0%
United States7.8%
Germany6.4%

See Stockholm audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Stockholm have in United States?

Stockholm has an estimated audience of 1,398,710 people in United States, concentrated in California and New York.

What is the gender split and age of Stockholm fans?

53.8% of Stockholm fans are female, 46.2% are male, with an average age of 40.7 years.

Which brands do Stockholm fans like most?

Stockholm fans show strongest brand affinity for Casey (7.63×), Yahoo!ショッピング (4.63×), and Food and drink (1.56×) over the country average.

Where do Stockholm fans live in United States?

Stockholm fans in United States are most concentrated in California (reach 209,322), New York (reach 140,502), and Texas (reach 117,794). These three regions account for the largest share of the active audience.

What other brands do Stockholm fans also like?

Beyond Stockholm itself, the audience over-indexes on Yahoo!ショッピング (4.63×), Food and drink (1.56×), Culture (1.9×), and Online shopping (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stockholm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.