Rascasse Audience Intelligence

Stockholm Audience in United States

A data profile of the people who buy, follow and care about Stockholm in United States — modelled from more than twelve digital signal sources. Stockholm has an estimated audience of 1,398,710 people in United States.

#268among City in United States#1581among POI in United States#1431in Travel & Leisure

The average Stockholm fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Casey, Food and drink, Culture, with strongest over-indexing on Casey (7.63× the country average).

Demographically, the Stockholm audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stockholm fan in United States is balanced, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Casey.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stockholm profile in United States.

Audience size
1.4M
in United States
Gender
53.8%♀
46.2% male
Age
40.7
average years
Country rank
#18703
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stockholm fans

53.8% are female, 46.2% are male, average age 40.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Stockholm audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.7
Estimated audience size1,398,710
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Stockholm audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Stockholm audience comes from United States.

Worldwide audience distribution share by country for Stockholm
CountryShare
Sweden25.8%
United States7.7%
Germany6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stockholm audience in United States is strongest.

Fig. 05

Top regions by affinity

Stockholm fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K2.26×
02New York~100K1.67×
03New Jersey~60K1.56×
04Massachusetts~40K1.46×
05Maine~7K1.45×
06Minnesota~30K1.41×
07Wisconsin~30K1.37×
08Washington~40K1.35×
09California~200K1.30×
10Illinois~60K1.27×
11Virginia~40K1.21×
12Vermont~3K1.21×
13Oregon~20K1.17×
14Colorado~30K1.14×
15Rhode Island~5K1.12×
16Connecticut~20K1.10×
17South Dakota~4K1.10×
18Maryland~20K1.02×
19New Hampshire~6K1.01×
20Florida~90K1.00×
21Utah~10K1.00×
22Pennsylvania~50K0.98×
23Texas~100K0.95×
24North Carolina~40K0.95×
25Hawaii~6K0.95×
26Alaska~3K0.95×
27Georgia~40K0.93×
28Montana~4K0.92×
29Idaho~6K0.87×
30Nevada~10K0.85×
31Delaware~3K0.85×
32Arizona~20K0.84×
33Tennessee~20K0.82×
34Michigan~30K0.81×
35North Dakota~2K0.81×
36Ohio~30K0.80×
37Kansas~9K0.80×
38Missouri~20K0.79×
39Iowa~9K0.78×
40Nebraska~5K0.78×
41Indiana~20K0.76×
42South Carolina~20K0.76×
43New Mexico~5K0.76×
44Kentucky~10K0.74×
45Oklahoma~10K0.74×
46Arkansas~8K0.73×
47Louisiana~10K0.72×
48West Virginia~5K0.70×
49Alabama~10K0.68×
50Mississippi~7K0.61×
Fig. 06

Affinity by region

Affinity by region — Stockholm, United States
0.61×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stockholm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stockholm audience
#·InterestCategoryAffinity×
01Swedish languagePolitics & Society25.90×
02Classical dressageSports12.69×
03Gustaf SkarsgårdMovies & TV11.77×
04CaseyMusic & Radio7.63×
05USAJobsBusiness & Career6.86×
06A Knight of the Seven KingdomsMovies & TV2.85×
07WikipediaInternet & Social Media2.24×
08HappinessHealth2.04×
09CultureLiterature1.90×
10Rock musicMusic & Radio1.81×
11Alcoholic beveragesFood & Beverages1.78×
12NatureHome & Garden1.75×
13Personal financeBusiness & Career1.65×
14Online shoppingShopping1.64×
15ShoesFashion & Accessoires1.63×
16Food and drinkFood & Beverages1.56×
17Fitness and wellnessSports1.56×
18Outdoor recreationSports1.52×
19United StatesTravel & Leisure1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stockholm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stockholm audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
PatriotismCONSERVATISM1.82×
Luxury OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stockholm audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.99×
Price SensitivityPREMIUM1.00×
Convenience OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stockholm have in United States?

Stockholm has an estimated audience of 1,398,710 people in United States, concentrated in California and New York.

02

What is the gender split and age of Stockholm fans?

53.8% of Stockholm fans are female, 46.2% are male, with an average age of 40.7 years.

03

Which brands do Stockholm fans like most?

Stockholm fans show strongest brand affinity for Casey (7.63×), Food and drink (1.56×), and Culture (1.9×) over the country average.

04

Where do Stockholm fans live in United States?

Stockholm fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Stockholm fans also like?

Beyond Stockholm itself, the audience over-indexes on Food and drink (1.56×), Culture (1.9×), Online shopping (1.64×), and Fitness and wellness (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Stockholm audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stockholm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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