Stockholm Audience in Germany
Stockholm has an estimated audience of 1,145,897 people in Germany. 57.6% are female, 42.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VfB Stuttgart, Carl XVI Gustaf of Sweden, Karlsruher SC, TGV, Eindhoven.
The average Stockholm fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VfB Stuttgart, Carl XVI Gustaf of Sweden, Karlsruher SC, with strongest over-indexing on VfB Stuttgart (2.37× the country average). Demographically, the Stockholm audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Stockholm fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 41.2 |
| Estimated audience size | 1,145,897 |
Audience persona
The typical Stockholm fan in Germany is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for VfB Stuttgart.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 283,827 | 1.13× |
| Bayern | 217,671 | 1.18× |
| Baden-Württemberg | 186,017 | 1.19× |
| Niedersachsen | 107,707 | 0.97× |
| Hessen | 104,273 | 1.19× |
| Berlin | 64,847 | 1.27× |
| Rheinland-Pfalz | 52,660 | 0.92× |
| Sachsen | 49,180 | 0.88× |
| Schleswig-Holstein | 46,950 | 1.14× |
| Hamburg | 36,057 | 1.39× |
| Brandenburg | 31,306 | 0.88× |
| Sachsen-Anhalt | 19,692 | 0.66× |
| Mecklenburg-Vorpommern | 19,665 | 0.9× |
| Thüringen | 19,431 | 0.67× |
| Saarland | 9,972 | 0.71× |
| Bremen | 9,076 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfB Stuttgart | 2.37× | Sports |
| Carl XVI Gustaf of Sweden | 8.46× | Politics & Society |
| Karlsruher SC | 6.47× | Sports |
| TGV | 12.79× | Cars & Mobility |
| Eindhoven | 4.91× | Travel & Leisure |
| Horse & Rider | 2.55× | Pets & Animals |
| Equine nutrition | 2.7× | Pets & Animals |
| Hochschule für Musik Karlsruhe | 15.69× | Business & Career |
| Isabell Werth | 7.03× | Sports |
| Saddle | 3.18× | Sports |
| Arabian horse | 3.2× | Pets & Animals |
| Horse training | 2.06× | Pets & Animals |
| Horse grooming | 3.86× | Pets & Animals |
| Nordic countries | 3.5× | Travel & Leisure |
| Pony | 2.31× | Pets & Animals |
| Oliver Bierhoff | 11.89× | Sports |
| Horse breeding | 1.78× | Pets & Animals |
| Aftonbladet | 12.4× | News |
| Karlsruhe University of Arts and Design | 14.83× | Business & Career |
| 3. Liga | 1.96× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.75 |
| Pet Ownership | JOY | 1.43 |
| Quality Awareness | PREMIUM | 1.3 |
| Sports Activity | POWER | 1.29 |
| Sustainability | BALANCE | 1.27 |
| Community Orientation | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 26.0% |
| United States | 7.8% |
| Germany | 6.4% |
See Stockholm audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Stockholm have in Germany?
Stockholm has an estimated audience of 1,145,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stockholm fans?
57.6% of Stockholm fans are female, 42.4% are male, with an average age of 41.2 years.
Which brands do Stockholm fans like most?
Stockholm fans show strongest brand affinity for VfB Stuttgart (2.37×), Carl XVI Gustaf of Sweden (8.46×), and Karlsruher SC (6.47×) over the country average.
Where do Stockholm fans live in Germany?
Stockholm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 283,827), Bayern (reach 217,671), and Baden-Württemberg (reach 186,017). These three regions account for the largest share of the active audience.
What other brands do Stockholm fans also like?
Beyond Stockholm itself, the audience over-indexes on Carl XVI Gustaf of Sweden (8.46×), Karlsruher SC (6.47×), TGV (12.79×), and Eindhoven (4.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stockholm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.