Horse grooming Audience in Germany
Horse grooming has an estimated audience of 1,939,772 people in Germany. 75.9% are female, 24.1% are male, average age 35.8. Top brand affinities: Progressive rock, Kingdom of Judah, Home Office, Artistic inspiration, Collectable.
Top brand affinities include Progressive rock, Kingdom of Judah, Home Office, with strongest over-indexing on Progressive rock (2.96× the country average). Demographically, the Horse grooming audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Pets & Animals · Type: Topic
Demographics of Horse grooming fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 35.8 |
| Estimated audience size | 1,939,772 |
Audience persona
The typical Horse grooming fan in Germany is more female, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.96× | Music & Radio |
| Kingdom of Judah | 11.88× | Politics & Society |
| Home Office | 1.63× | Business & Career |
| Artistic inspiration | 1.6× | Arts & Culture |
| Collectable | 1.96× | Kids & Family |
| Product design | 1.63× | Business & Career |
| Tigran Hamasyan | 16.99× | Music & Radio |
| Figure painting (hobby) | 3.91× | Arts & Culture |
| Fantasy Earth: Zero | 6.07× | Games |
| Icon (magazine) | 2.06× | Arts & Culture |
| Hatten | 4.24× | Travel & Leisure |
| Liberace | 4.58× | Music & Radio |
| Waipahu, Hawaii | 46.04× | Travel & Leisure |
| Picnic | 2.53× | Kids & Family |
| Mount Kilimanjaro | 6.55× | Travel & Leisure |
| Hà Giang | 20× | Travel & Leisure |
| Headhunters (film) | 2.76× | Movies & TV |
| Sri Lankan Tamil cinema | 15.94× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.73× | Music & Radio |
| Hocus Pocus | 4.34× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.37 |
| Sports Activity | POWER | 1.21 |
| Individualism | JOY | 1.2 |
| Travelling | THRILL | 1.2 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.3% |
| United States | 19.2% |
| Sweden | 6.2% |
See Horse grooming audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.