Horse grooming Audience in Germany
Horse grooming has an estimated audience of 1,939,772 people in Germany. 75.9% are female, 24.1% are male, average age 35.8. Top brand affinities: Arabian horse, Livemusic, Fressnapf, Krämer Pferdesport, Isabell Werth.
Top brand affinities include Arabian horse, Livemusic, Fressnapf, with strongest over-indexing on Arabian horse (7.51× the country average). Demographically, the Horse grooming audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Category: Pets & Animals · Type: Topic
Demographics of Horse grooming fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 35.8 |
| Estimated audience size | 1,939,772 |
Audience persona
The typical Horse grooming fan in Germany is more female, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Arabian horse.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arabian horse | 7.51× | Pets & Animals |
| Livemusic | 4.35× | Music & Radio |
| Fressnapf | 4.41× | Shopping |
| Krämer Pferdesport | 16.99× | Sports |
| Isabell Werth | 12.19× | Sports |
| Olympic Games | 6.55× | Sports |
| Heartland (Canadian TV series) | 15.55× | Movies & TV |
| Forex Online Trading | 9.45× | Business & Career |
| PIKEUR | 20× | Sports |
| Pet food | 2.58× | Pets & Animals |
| Osteopathy | 11.88× | Health |
| Catering | 3.85× | Food & Beverages |
| Haflinger | 13.68× | Fashion & Accessoires |
| Dog grooming | 4.73× | Pets & Animals |
| Veterinary medicine | 2.89× | Business & Career |
| Horseback riding | 3.91× | Sports |
| Lieferando.de | 1.77× | Food & Beverages |
| Zara Kids | 6.14× | Fashion & Accessoires |
| Shih Tzu | 2.94× | Pets & Animals |
| Labrador Retriever | 2.56× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.48 |
| Sustainability | BALANCE | 1.37 |
| Sports Activity | POWER | 1.21 |
| Individualism | JOY | 1.2 |
| Travelling | THRILL | 1.2 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.3% |
| United States | 19.2% |
| Sweden | 6.2% |
See Horse grooming audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.