A data profile of the people who buy, follow and care about Horse grooming in Germany — modelled from more than twelve digital signal sources. Horse grooming has an estimated audience of 1,939,772 people in Germany.
Horse grooming has an estimated audience of 1,939,772 people in Germany. 75.9% are female, 24.1% are male, average age 35.8. Top brand affinities: Krämer Pferdesport, Paul Schockemöhle, Arabian horse, Marcus Ehning, Olympic Games.
Top brand affinities include Krämer Pferdesport, Paul Schockemöhle, Arabian horse, with strongest over-indexing on Krämer Pferdesport (20× the country average).
Demographically, the Horse grooming audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Horse grooming fan in Germany is more female, around 35.8 years old, with strong Pet Ownership tendencies and a notable affinity for Krämer Pferdesport.
The key figures that characterise the Horse grooming profile in Germany.
75.9% are female, 24.1% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 35.8 |
| Estimated audience size | 1,939,772 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Horse grooming audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 35.3% |
| United States | 19.2% |
| Sweden | 6.2% |
The strongest cross-interests of the Horse grooming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haflinger | Fashion & Accessoires | 22.39× | ||
| 02 | Christian Ahlmann | Sports | 21.99× | ||
| 03 | Krämer Pferdesport | Sports | 20.00× | ||
| 04 | Marcus Ehning | Sports | 20.00× | ||
| 05 | Paul Schockemöhle | Sports | 18.05× | ||
| 06 | Horze | Sports | 17.61× | ||
| 07 | Heartland (Canadian TV series) | Movies & TV | 17.06× | ||
| 08 | Osteopathy | Health | 14.11× | ||
| 09 | Isabell Werth | Sports | 13.65× | ||
| 10 | Ludger Beerbaum | Sports | 13.30× | ||
| 11 | Arabian horse | Pets & Animals | 9.52× | ||
| 12 | Olympic Games | Sports | 9.15× | ||
| 13 | Western riding | Sports | 7.76× | ||
| 14 | Maite Kelly | Music & Radio | 6.21× | ||
| 15 | Isabel Marant | Fashion & Accessoires | 5.78× | ||
| 16 | Pet sitting | Pets & Animals | 5.09× | ||
| 17 | Horseback riding | Sports | 5.01× | ||
| 18 | Veterinary medicine | Business & Career | 3.97× | ||
| 19 | Fressnapf | Shopping | 3.39× | ||
| 20 | Hugendubel | Shopping | 2.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.32× | |
| Individualism | JOY | 1.54× | |
| Risk Appetite | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Patriotism | CONSERVATISM | 0.88× | |
| Design Affinity | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Horse grooming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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