Heartland (Canadian TV series) Audience in Germany
Heartland (Canadian TV series) has an estimated audience of 143,897 people in Germany. 68.4% are female, 31.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Takis, Natural horsemanship, The Horse Whisperer (film), Horse trailer, Horse grooming.
The average Heartland (Canadian TV series) fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Takis, Natural horsemanship, The Horse Whisperer (film), with strongest over-indexing on Takis (812.9× the country average). Demographically, the Heartland (Canadian TV series) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Heartland (Canadian TV series) fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 38.8 |
| Estimated audience size | 143,897 |
Audience persona
The typical Heartland (Canadian TV series) fan in Germany is more female, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Takis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,903 | 1.12× |
| Bayern | 47,547 | 0.86× |
| Niedersachsen | 43,194 | 1.29× |
| Baden-Württemberg | 40,845 | 0.87× |
| Hessen | 23,592 | 0.9× |
| Rheinland-Pfalz | 19,673 | 1.14× |
| Schleswig-Holstein | 16,516 | 1.33× |
| Sachsen | 14,087 | 0.83× |
| Brandenburg | 11,152 | 1.04× |
| Berlin | 9,992 | 0.65× |
| Sachsen-Anhalt | 9,371 | 1.05× |
| Thüringen | 8,259 | 0.94× |
| Mecklenburg-Vorpommern | 7,637 | 1.16× |
| Hamburg | 6,556 | 0.84× |
| Saarland | 5,266 | 1.24× |
| Bremen | 2,196 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Takis | 812.9× | Food & Beverages |
| Natural horsemanship | 30.09× | Sports |
| The Horse Whisperer (film) | 57.95× | |
| Horse trailer | 42.96× | Pets & Animals |
| Horse grooming | 17.06× | Pets & Animals |
| Western riding | 15.1× | Sports |
| Wild horse | 14.94× | Pets & Animals |
| Classical dressage | 13.2× | Sports |
| Saddle | 10.31× | Sports |
| Flashpoint (comics) | 63.45× | Literature |
| Equus (genus) | 15.55× | Pets & Animals |
| Equestrian vaulting | 20.71× | Sports |
| Working cow horse | 29.66× | Sports |
| Sandown Park Racecourse | 102.4× | Sports |
| Mustang | 17.62× | Pets & Animals |
| The Waltons | 32.82× | Movies & TV |
| Animal training | 18.06× | Pets & Animals |
| Friesian horse | 48.6× | Pets & Animals |
| Longchamp Racecourse | 63.93× | Sports |
| Spartacus (TV series) | 17.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Pet Ownership | JOY | 1.49 |
| Early Adopter Mentality | POWER | 1.48 |
| Urban Lifestyle | OPEN | 1.37 |
| Tradition | CONSERVATISM | 1.28 |
| Community Orientation | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.7% |
| Canada | 6.7% |
| Brazil | 5.7% |
See Heartland (Canadian TV series) audiences in other countries
- Heartland (Canadian TV series) — United States
- Heartland (Canadian TV series) — United Kingdom
- Heartland (Canadian TV series) — France
- Heartland (Canadian TV series) — Italy
- Heartland (Canadian TV series) — Spain
- Heartland (Canadian TV series) — Brazil
- Heartland (Canadian TV series) — Japan
- Heartland (Canadian TV series) — South Korea
- Heartland (Canadian TV series) — India
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Frequently asked questions
How many fans does Heartland (Canadian TV series) have in Germany?
Heartland (Canadian TV series) has an estimated audience of 143,897 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heartland (Canadian TV series) fans?
68.4% of Heartland (Canadian TV series) fans are female, 31.6% are male, with an average age of 38.8 years.
Which brands do Heartland (Canadian TV series) fans like most?
Heartland (Canadian TV series) fans show strongest brand affinity for Takis (812.9×), Natural horsemanship (30.09×), and The Horse Whisperer (film) (57.95×) over the country average.
Where do Heartland (Canadian TV series) fans live in Germany?
Heartland (Canadian TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,903), Bayern (reach 47,547), and Niedersachsen (reach 43,194). These three regions account for the largest share of the active audience.
What other brands do Heartland (Canadian TV series) fans also like?
Beyond Heartland (Canadian TV series) itself, the audience over-indexes on Natural horsemanship (30.09×), The Horse Whisperer (film) (57.95×), Horse trailer (42.96×), and Horse grooming (17.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heartland (Canadian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.