A data profile of the people who buy, follow and care about Heartland (Canadian TV series) in Germany — modelled from more than twelve digital signal sources. Heartland (Canadian TV series) has an estimated audience of 254,785 people in Germany.
The average Heartland (Canadian TV series) fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include Takis, Natural horsemanship, Horse trailer, with strongest over-indexing on Takis (812.9× the country average).
Demographically, the Heartland (Canadian TV series) audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Heartland (Canadian TV series) fan in Germany is more female, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Takis.
The key figures that characterise the Heartland (Canadian TV series) profile in Germany.
68.4% are female, 31.6% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 38.8 |
| Estimated audience size | 254,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Heartland (Canadian TV series) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 53.4% |
| Canada | 6.5% |
| Brazil | 5.8% |
Where the Heartland (Canadian TV series) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.34× | |
| 02 | Niedersachsen | ~40K | 1.24× | |
| 03 | Saarland | ~5K | 1.22× | |
| 04 | Mecklenburg-Vorpommern | ~8K | 1.18× | |
| 05 | Rheinland-Pfalz | ~20K | 1.13× | |
| 06 | Nordrhein-Westfalen | ~80K | 1.10× | |
| 07 | Sachsen-Anhalt | ~10K | 1.10× | |
| 08 | Brandenburg | ~10K | 1.07× | |
| 09 | Thüringen | ~9K | 0.99× | |
| 10 | Hessen | ~20K | 0.87× | |
| 11 | Bayern | ~50K | 0.84× | |
| 12 | Baden-Württemberg | ~40K | 0.84× | |
| 13 | Sachsen | ~10K | 0.84× | |
| 14 | Bremen | ~2K | 0.84× | |
| 15 | Hamburg | ~6K | 0.81× | |
| 16 | Berlin | ~10K | 0.62× |
The strongest cross-interests of the Heartland (Canadian TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Takis | Food & Beverages | 812.90× | ||
| 02 | Sandown Park Racecourse | Sports | 102.40× | ||
| 03 | Flashpoint (comics) | Literature | 63.45× | ||
| 04 | The Horse Whisperer (film) | Movie / TV Show / Series | 57.95× | ||
| 05 | Friesian horse | Pets & Animals | 48.60× | ||
| 06 | Horse trailer | Pets & Animals | 42.96× | ||
| 07 | The Waltons | Movies & TV | 32.82× | ||
| 08 | Natural horsemanship | Sports | 30.09× | ||
| 09 | Working cow horse | Sports | 29.66× | ||
| 10 | Christian Ahlmann | Sports | 26.72× | ||
| 11 | Equestrian vaulting | Sports | 20.71× | ||
| 12 | Animal training | Pets & Animals | 18.06× | ||
| 13 | Mustang | Pets & Animals | 17.62× | ||
| 14 | Horse grooming | Pets & Animals | 17.06× | ||
| 15 | Equus (genus) | Pets & Animals | 15.55× | ||
| 16 | Western riding | Sports | 15.10× | ||
| 17 | Wild horse | Pets & Animals | 14.94× | ||
| 18 | Classical dressage | Sports | 13.20× | ||
| 19 | Saddle | Sports | 10.31× | ||
| 20 | CHIO Aachen | Sports | 7.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.88× | |
| Community Orientation | OPEN | 1.62× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.95× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Patriotism | CONSERVATISM | 0.99× |
Heartland (Canadian TV series) has an estimated audience of 254,785 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
68.4% of Heartland (Canadian TV series) fans are female, 31.6% are male, with an average age of 38.8 years.
Heartland (Canadian TV series) fans show strongest brand affinity for Takis (812.9×), Natural horsemanship (30.09×), and Horse trailer (42.96×) over the country average.
Heartland (Canadian TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Heartland (Canadian TV series) itself, the audience over-indexes on Natural horsemanship (30.09×), Horse trailer (42.96×), The Horse Whisperer (film) (57.95×), and Horse grooming (17.06×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Heartland (Canadian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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