Heartland (Canadian TV series) Audience in United States

Heartland (Canadian TV series) logo

Heartland (Canadian TV series) has an estimated audience of 3,646,173 people in United States. 63.9% are female, 36.1% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: Invincible (2006 film), Yahoo!ショッピング, Hallmark Movies, Clint Eastwood, Gene Simmons.

The average Heartland (Canadian TV series) fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Invincible (2006 film), Yahoo!ショッピング, Hallmark Movies, with strongest over-indexing on Invincible (2006 film) (17.63× the country average). Demographically, the Heartland (Canadian TV series) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Heartland (Canadian TV series) fans

Demographic split for Heartland (Canadian TV series) audience in United States
MetricValue
Female63.9%
Male36.1%
Average age44.2
Estimated audience size3,646,173

Audience persona

The typical Heartland (Canadian TV series) fan in United States is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Invincible (2006 film).

Top regions in United States

Top regions ranked by reach for Heartland (Canadian TV series) in United States
RegionReachAffinity
Texas255,3900.81×
California229,0300.57×
Florida185,9730.75×
Illinois122,0221×
New York116,7970.57×
Ohio116,1421.03×
Pennsylvania106,8160.87×
North Carolina106,1800.97×
Michigan98,9441.04×
Missouri95,6051.63×
Georgia87,2300.78×
Indiana84,9891.28×
Tennessee83,8021.15×
Minnesota68,5601.31×
Virginia67,5220.76×
Arizona67,0660.9×
Wisconsin64,4461.17×
Kentucky62,5391.37×
Washington62,0130.85×
South Carolina61,8431.13×
Oklahoma61,3121.51×
Alabama57,8161.14×
Kansas49,9991.74×
Colorado48,2510.84×
New Jersey47,7540.51×
Oregon43,2201.03×
Arkansas43,1501.44×
Massachusetts42,3220.59×
Iowa42,1931.4×
Louisiana40,3910.86×
Utah37,3141.14×
Maryland36,3370.58×
Mississippi34,7141.16×
Idaho26,7911.47×
Connecticut24,4170.67×
Nebraska23,3131.27×
West Virginia21,4641.26×
Nevada21,3230.6×
New Mexico15,8080.86×
Maine13,6911.05×
New Hampshire12,7690.89×
Montana12,6811.25×
South Dakota11,0381.31×
North Dakota10,0671.34×
Hawaii8,0000.51×
Rhode Island7,2340.62×
Wyoming6,7161.24×
Alaska6,5550.84×
Delaware6,5040.65×
Vermont6,0080.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heartland (Canadian TV series) audience
BrandAffinityCategory
Invincible (2006 film)17.63×Movies & TV
Yahoo!ショッピング4.34×
Hallmark Movies34.74×Movies & TV
Clint Eastwood6.78×Movies & TV
Gene Simmons11.79×Music & Radio
Tim Allen9.89×Movies & TV
The Ranch (TV series)18.8×Movies & TV
Teresa Palmer15.77×Movies & TV
Stacey Dash13.94×Fashion & Accessoires
Dean Cain12.66×Movies & TV
International7.04×Politics & Society
byu basketball10.18×Sports
The Horse Whisperer (film)36.46×
family films10.24×Movies & TV
Alan Tudyk9.16×Movies & TV
Billy Joel6.7×Music & Radio
Mega Millions3.91×Games
Katharine McPhee15.67×Movies & TV
Dallas (1978 TV series)7.14×Movies & TV
Melissa Joan Hart12.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heartland (Canadian TV series) audience
TraitClusterScore
Risk AppetiteTHRILL1.79
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.31
ExtroversionTHRILL1.29
Luxury OrientationPREMIUM1.25
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Heartland (Canadian TV series)
CountryShare
United States55.7%
Canada6.7%
Brazil5.7%

See Heartland (Canadian TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Heartland (Canadian TV series) have in United States?

Heartland (Canadian TV series) has an estimated audience of 3,646,173 people in United States, concentrated in Texas and California.

What is the gender split and age of Heartland (Canadian TV series) fans?

63.9% of Heartland (Canadian TV series) fans are female, 36.1% are male, with an average age of 44.2 years.

Which brands do Heartland (Canadian TV series) fans like most?

Heartland (Canadian TV series) fans show strongest brand affinity for Invincible (2006 film) (17.63×), Yahoo!ショッピング (4.34×), and Hallmark Movies (34.74×) over the country average.

Where do Heartland (Canadian TV series) fans live in United States?

Heartland (Canadian TV series) fans in United States are most concentrated in Texas (reach 255,390), California (reach 229,030), and Florida (reach 185,973). These three regions account for the largest share of the active audience.

What other brands do Heartland (Canadian TV series) fans also like?

Beyond Heartland (Canadian TV series) itself, the audience over-indexes on Yahoo!ショッピング (4.34×), Hallmark Movies (34.74×), Clint Eastwood (6.78×), and Gene Simmons (11.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heartland (Canadian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.