Rascasse Audience Intelligence

Heartland (Canadian TV series) Audience in United States

A data profile of the people who buy, follow and care about Heartland (Canadian TV series) in United States — modelled from more than twelve digital signal sources. Heartland (Canadian TV series) has an estimated audience of 3,500,071 people in United States.

#364among Movie / TV Show / Series in United States#1093in Movies & TV

The average Heartland (Canadian TV series) fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Invincible (2006 film), Hallmark Movies, Gene Simmons, with strongest over-indexing on Invincible (2006 film) (17.63× the country average).

Demographically, the Heartland (Canadian TV series) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heartland (Canadian TV series) fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Invincible (2006 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heartland (Canadian TV series) profile in United States.

Audience size
3.5M
in United States
Gender
63.9%♀
36.1% male
Age
44.2
average years
Country rank
#9019
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heartland (Canadian TV series) viewers

63.9% are female, 36.1% are male, average age 44.2.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Heartland (Canadian TV series) audience in United States
MetricValue
Female63.9%
Male36.1%
Average age44.2
Estimated audience size3,500,071
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Heartland (Canadian TV series) audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Heartland (Canadian TV series) audience comes from United States.

Worldwide audience distribution share by country for Heartland (Canadian TV series)
CountryShare
United States53.4%
Canada6.5%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heartland (Canadian TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Heartland (Canadian TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~50K1.86×
02Missouri~90K1.58×
03Oklahoma~60K1.48×
04Arkansas~40K1.46×
05Iowa~40K1.46×
06North Dakota~10K1.43×
07Idaho~30K1.40×
08South Dakota~10K1.40×
09Nebraska~20K1.35×
10Wyoming~7K1.34×
11Kentucky~60K1.32×
12West Virginia~20K1.32×
13Montana~10K1.31×
14Minnesota~70K1.29×
15Indiana~80K1.23×
16Wisconsin~60K1.17×
17Tennessee~80K1.15×
18Mississippi~30K1.13×
19Utah~40K1.12×
20Alabama~60K1.09×
21South Carolina~60K1.07×
22Maine~10K1.06×
23Oregon~40K1.03×
24Vermont~6K1.00×
25Ohio~100K0.99×
26Illinois~100K0.97×
27Michigan~90K0.96×
28New Hampshire~10K0.94×
29North Carolina~100K0.92×
30New Mexico~20K0.89×
31Alaska~7K0.89×
32Louisiana~40K0.88×
33Arizona~60K0.86×
34Texas~300K0.85×
35Pennsylvania~100K0.84×
36Washington~60K0.82×
37Colorado~50K0.78×
38Georgia~80K0.75×
39Virginia~70K0.73×
40Florida~200K0.72×
41Delaware~7K0.68×
42Connecticut~20K0.67×
43Rhode Island~8K0.67×
44Nevada~20K0.59×
45Massachusetts~40K0.58×
46Maryland~40K0.58×
47Hawaii~9K0.56×
48California~200K0.55×
49New York~100K0.54×
50New Jersey~50K0.49×
Fig. 06

Affinity by region

Affinity by region — Heartland (Canadian TV series), United States
0.49×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heartland (Canadian TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heartland (Canadian TV series) audience
#·InterestCategoryAffinity×
01The Horse Whisperer (film)Movie / TV Show / Series36.46×
02Hallmark MoviesMovies & TV34.74×
03The Ranch (TV series)Movies & TV18.80×
04Invincible (2006 film)Movies & TV17.63×
05Live sound mixingMusic & Radio16.07×
06Teresa PalmerMovies & TV15.77×
07Stacey DashFashion & Accessoires13.94×
08Melissa Joan HartMovies & TV12.69×
09Dean CainMovies & TV12.66×
10Gene SimmonsMusic & Radio11.79×
11Lori LoughlinMovies & TV11.48×
12family filmsMovies & TV10.24×
13byu basketballSports10.18×
14Tim AllenMovies & TV9.89×
15Hacksaw RidgeMovies & TV9.78×
16Alan TudykMovies & TV9.16×
17Dallas (1978 TV series)Movies & TV7.14×
18InternationalPolitics & Society7.04×
19Mega MillionsGames3.91×
20Britney SpearsMusic & Radio3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heartland (Canadian TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heartland (Canadian TV series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.16×
Price SensitivityPREMIUM1.12×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heartland (Canadian TV series) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
ExtroversionTHRILL0.82×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heartland (Canadian TV series) have in United States?

Heartland (Canadian TV series) has an estimated audience of 3,500,071 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Heartland (Canadian TV series) viewers?

63.9% of Heartland (Canadian TV series) fans are female, 36.1% are male, with an average age of 44.2 years.

03

Which brands do Heartland (Canadian TV series) fans like most?

Heartland (Canadian TV series) fans show strongest brand affinity for Invincible (2006 film) (17.63×), Hallmark Movies (34.74×), and Gene Simmons (11.79×) over the country average.

04

Where do Heartland (Canadian TV series) fans live in United States?

Heartland (Canadian TV series) fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Heartland (Canadian TV series) fans also like?

Beyond Heartland (Canadian TV series) itself, the audience over-indexes on Hallmark Movies (34.74×), Gene Simmons (11.79×), Tim Allen (9.89×), and The Ranch (TV series) (18.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Heartland (Canadian TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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