Yahoo!ショッピング Audience in United States
Yahoo!ショッピング has an estimated audience of 48,285,567 people in United States. 59.8% are female, 40.2% are male, average age 30.7. Top regions: California, New York, Hawaii. Top brand affinities: Product design, Home equity, Grinch, Historic site, Vocal harmony.
The average Yahoo!ショッピング fan in United States is 30.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Hawaii. Top brand affinities include Product design, Home equity, Grinch, with strongest over-indexing on Product design (5.1× the country average). Demographically, the Yahoo!ショッピング audience skews more female with an average age of 30.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
Type: Website / Newspaper / Magazine
Demographics of Yahoo!ショッピング fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.7 |
| Estimated audience size | 48,285,567 |
Audience persona
The typical Yahoo!ショッピング fan in United States is more female, around 30.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 7,600,582 | 1.43× |
| New York | 1,354,112 | 0.5× |
| Hawaii | 1,059,805 | 5.11× |
| Texas | 1,016,412 | 0.24× |
| Washington | 951,840 | 0.98× |
| Florida | 755,597 | 0.23× |
| Washington, District of Columbia | 755,190 | 6.39× |
| Illinois | 648,368 | 0.4× |
| Louisiana | 646,959 | 1.04× |
| Kentucky | 622,154 | 1.03× |
| Alabama | 602,218 | 0.89× |
| New Jersey | 581,348 | 0.47× |
| Tennessee | 573,719 | 0.59× |
| South Carolina | 569,613 | 0.78× |
| Indiana | 554,991 | 0.63× |
| Kansas | 554,841 | 1.46× |
| Michigan | 554,282 | 0.44× |
| Oregon | 553,513 | 1× |
| Missouri | 537,491 | 0.69× |
| Iowa | 526,737 | 1.32× |
| North Carolina | 516,057 | 0.36× |
| Ohio | 513,963 | 0.35× |
| Georgia | 511,872 | 0.34× |
| Wisconsin | 508,920 | 0.7× |
| Virginia | 507,606 | 0.43× |
| Arizona | 490,105 | 0.5× |
| Pennsylvania | 487,954 | 0.3× |
| Connecticut | 483,929 | 1× |
| Nevada | 480,575 | 1.03× |
| Utah | 471,607 | 1.09× |
| Maryland | 466,205 | 0.56× |
| Minnesota | 454,700 | 0.66× |
| Massachusetts | 450,035 | 0.47× |
| Colorado | 438,085 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5.1× | Business & Career |
| Home equity | 3.31× | Home & Garden |
| Grinch | 6.23× | Movies & TV |
| Historic site | 6.23× | Arts & Culture |
| Vocal harmony | 6.23× | Music & Radio |
| Stamp collecting | 6.23× | Home & Garden |
| UK garage | 6.23× | Music & Radio |
| Laneige | 5.51× | Beauty & Wellness |
| JDSU | 2.88× | Business & Career |
| Natural rubber | 1.78× | Cars & Mobility |
| Governor of Michigan | 6.23× | Politics & Society |
| Bank account | 2.04× | Business & Career |
| Hibachi | 6.23× | Food & Beverages |
| Goop | 4.16× | Internet & Social Media |
| La Opinión | 5.46× | News |
| Fairy godmother | 5.43× | Literature |
| Google Home | 4.69× | Technology & Electronics |
| Isometric exercise | 6.23× | Sports |
| Mathcore | 5.43× | Music & Radio |
| La Jolla | 6.23× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.58 |
| Quality Awareness | PREMIUM | 1.32 |
| Risk Appetite | THRILL | 1.16 |
| Early Adopter Mentality | POWER | 1.16 |
| Pet Ownership | JOY | 1.15 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| Japan | 11.4% |
| Germany | 9.8% |
See Yahoo!ショッピング audiences in other countries
More audiences in United States
Frequently asked questions
How many fans does Yahoo!ショッピング have in United States?
Yahoo!ショッピング has an estimated audience of 48,285,567 people in United States, concentrated in California and New York.
What is the gender split and age of Yahoo!ショッピング fans?
59.8% of Yahoo!ショッピング fans are female, 40.2% are male, with an average age of 30.7 years.
Which brands do Yahoo!ショッピング fans like most?
Yahoo!ショッピング fans show strongest brand affinity for Product design (5.1×), Home equity (3.31×), and Grinch (6.23×) over the country average.
Where do Yahoo!ショッピング fans live in United States?
Yahoo!ショッピング fans in United States are most concentrated in California (reach 7,600,582), New York (reach 1,354,112), and Hawaii (reach 1,059,805). These three regions account for the largest share of the active audience.
What other brands do Yahoo!ショッピング fans also like?
Beyond Yahoo!ショッピング itself, the audience over-indexes on Home equity (3.31×), Grinch (6.23×), Historic site (6.23×), and Vocal harmony (6.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Yahoo!ショッピング. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.