Yahoo!ショッピング Audience in Germany
Yahoo!ショッピング has an estimated audience of 10,725,624 people in Germany. 55.4% are female, 44.6% are male, average age 35.3. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Goon, Progressive rock, Clogging, Loincloth, Time (magazine).
The average Yahoo!ショッピング fan in Germany is 35.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Goon, Progressive rock, Clogging, with strongest over-indexing on Goon (8.94× the country average). Demographically, the Yahoo!ショッピング audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
Type: Website / Newspaper / Magazine
Demographics of Yahoo!ショッピング fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 35.3 |
| Estimated audience size | 10,725,624 |
Audience persona
The typical Yahoo!ショッピング fan in Germany is more female, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,207,825 | 0.7× |
| Baden-Württemberg | 1,191,762 | 0.81× |
| Hessen | 1,184,705 | 1.45× |
| Nordrhein-Westfalen | 1,121,563 | 0.48× |
| Niedersachsen | 1,064,457 | 1.02× |
| Berlin | 736,492 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 8.94× | Movies & TV |
| Progressive rock | 1.74× | Music & Radio |
| Clogging | 12.27× | Music & Radio |
| Loincloth | 2.89× | Fashion & Accessoires |
| Time (magazine) | 1.96× | News |
| KLOS | 12.64× | Music & Radio |
| Edvard Grieg | 6.88× | Literature |
| Handmade Gifts | 1.61× | Kids & Family |
| Hormones: The Series | 6.7× | Movies & TV |
| Preacher (comics) | 5.18× | Literature |
| Ireen Sheer | 1.99× | Music & Radio |
| Rabat-Salé-Kénitra | 12.64× | Travel & Leisure |
| Emirdağ | 6.47× | Travel & Leisure |
| Mount Arafat | 6.29× | Travel & Leisure |
| Liberace | 3.52× | Music & Radio |
| Scratching post | 3.25× | Pets & Animals |
| Whataburger | 3.16× | Food & Beverages |
| Ma'an | 11.69× | Travel & Leisure |
| Information sensitivity | 2.65× | Technology & Electronics |
| Fantasy Earth: Zero | 3.25× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.41 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Sustainability | BALANCE | 1.18 |
| Sports Activity | POWER | 1.15 |
| DIY Mentality | THRILL | 1.11 |
| Travelling | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.0% |
| Japan | 11.4% |
| Germany | 9.8% |
See Yahoo!ショッピング audiences in other countries
More audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Yahoo!ショッピング have in Germany?
Yahoo!ショッピング has an estimated audience of 10,725,624 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Yahoo!ショッピング fans?
55.4% of Yahoo!ショッピング fans are female, 44.6% are male, with an average age of 35.3 years.
Which brands do Yahoo!ショッピング fans like most?
Yahoo!ショッピング fans show strongest brand affinity for Goon (8.94×), Progressive rock (1.74×), and Clogging (12.27×) over the country average.
Where do Yahoo!ショッピング fans live in Germany?
Yahoo!ショッピング fans in Germany are most concentrated in Bayern (reach 1,207,825), Baden-Württemberg (reach 1,191,762), and Hessen (reach 1,184,705). These three regions account for the largest share of the active audience.
What other brands do Yahoo!ショッピング fans also like?
Beyond Yahoo!ショッピング itself, the audience over-indexes on Progressive rock (1.74×), Clogging (12.27×), Loincloth (2.89×), and Time (magazine) (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yahoo!ショッピング. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.