Rascasse Audience Intelligence

J-pop Audience in Germany

Name: J-pop — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about J-pop in Germany — modelled from more than twelve digital signal sources. J-pop has an estimated audience of 1,119,174 people in Germany.

#120among Musical genre in Germany #2922among Topic in Germany #576in Music & Radio

The average J-pop fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include BTS, Pokémon (video game series), KPop Demon Hunters, with strongest over-indexing on BTS (12.5× the country average).

Demographically, the J-pop audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical J-pop fan in Germany is balanced, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J-pop profile in Germany.

Audience size

1.1M

in Germany

Gender

52.8%♀

47.2% male

Age

34.0

average years

Country rank

#5905

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of J-pop fans

52.8% are female, 47.2% are male, average age 34.0.

Fig. 02

Gender split

52.8%

Female

47.2%

Male

Demographic split for J-pop audience in Germany
Metric	Value
Female	52.8%
Male	47.2%
Average age	34.0
Estimated audience size	1,119,174

Fig. 03

Age distribution

Age distribution of the J-pop audience in Germany
Age bracket	Share	%
16-19		34%
20-29		22%
30-39		17%
40-49		15%
50+		12%

Fig. 04

Worldwide distribution

1.3%

of the worldwide J-pop audience comes from Germany.

Worldwide audience distribution share by country for J-pop
Country	Share
China	29.8%
Japan	25.8%
United States	7.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J-pop audience in Germany is strongest.

Fig. 05

Top regions by affinity

J-pop fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~10K	1.19×
02	Berlin	~50K	1.08×
03	Nordrhein-Westfalen	~300K	1.04×
04	Hamburg	~30K	1.04×
05	Hessen	~90K	1.03×
06	Sachsen	~50K	0.99×
07	Sachsen-Anhalt	~30K	0.98×
08	Rheinland-Pfalz	~50K	0.97×
09	Brandenburg	~30K	0.97×
10	Saarland	~10K	0.97×
11	Schleswig-Holstein	~40K	0.96×
12	Thüringen	~30K	0.96×
13	Mecklenburg-Vorpommern	~20K	0.96×
14	Baden-Württemberg	~100K	0.95×
15	Niedersachsen	~100K	0.95×
16	Bayern	~200K	0.92×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J-pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J-pop audience
#	Interest	Category	×
01	Enhypen	Music & Radio	13.17×
02	BTS	Music & Radio	12.50×
03	My Hero Academia	Literature	11.38×
04	BLACKPINK	Music & Radio	9.91×
05	Shōjo manga	Literature	8.98×
06	Shōnen manga	Literature	8.93×
07	Pokémon (video game series)	Games	7.94×
08	Anime & Cosplay	Fashion & Accessoires	7.69×
09	Salaryman	Business & Career	6.63×
10	KPop Demon Hunters	Movies & TV	5.24×
11	Digital illustration	Arts & Culture	5.03×
12	Cat play and toys	Pets & Animals	4.37×
13	Health And Beauty	Beauty & Wellness	4.35×
14	Dog health	Pets & Animals	3.43×
15	Dog harness	Pets & Animals	3.36×
16	Dog walking	Pets & Animals	2.87×
17	Game of Thrones	Movies & TV	2.84×
18	ImmoScout24	Home & Garden	2.67×
19	Live events	Music & Radio	2.21×
20	Harry Potter	Movies & TV	1.97×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J-pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by J-pop audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.56×
Convenience Orientation	PREMIUM	1.52×
Individualism	JOY	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by J-pop audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.49×
Spirituality	BALANCE	0.50×
Need for Security	CONSERVATISM	0.53×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does J-pop have in Germany?

J-pop has an estimated audience of 1,119,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of J-pop fans?

52.8% of J-pop fans are female, 47.2% are male, with an average age of 34.0 years.

Which brands do J-pop fans like most?

J-pop fans show strongest brand affinity for BTS (12.5×), Pokémon (video game series) (7.94×), and KPop Demon Hunters (5.24×) over the country average.

Where do J-pop fans live in Germany?

J-pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do J-pop fans also like?

Beyond J-pop itself, the audience over-indexes on Pokémon (video game series) (7.94×), KPop Demon Hunters (5.24×), My Hero Academia (11.38×), and Live events (2.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

Rock music (18,166,878)
Pop music (14,886,908)
Hip hop music (12,843,274)
Popular music (12,282,056)
Rhythm and blues music (11,588,590)

See J-pop audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for J-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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