J-pop Audience in Germany
J-pop has an estimated audience of 1,119,174 people in Germany. 52.8% are female, 47.2% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BTS, Yahoo!ショッピング, Pokémon (video game series), Labubu, KPop Demon Hunters.
The average J-pop fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BTS, Yahoo!ショッピング, Pokémon (video game series), with strongest over-indexing on BTS (12.5× the country average). Demographically, the J-pop audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of J-pop fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 34.0 |
| Estimated audience size | 1,119,174 |
Audience persona
The typical J-pop fan in Germany is balanced, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for BTS.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 263,026 | 1.07× |
| Bayern | 162,317 | 0.9× |
| Baden-Württemberg | 148,180 | 0.97× |
| Niedersachsen | 111,563 | 1.03× |
| Hessen | 90,421 | 1.06× |
| Berlin | 62,205 | 1.24× |
| Rheinland-Pfalz | 56,921 | 1.02× |
| Sachsen | 48,237 | 0.88× |
| Schleswig-Holstein | 37,305 | 0.93× |
| Brandenburg | 34,045 | 0.98× |
| Hamburg | 25,664 | 1.01× |
| Sachsen-Anhalt | 22,764 | 0.78× |
| Thüringen | 22,373 | 0.78× |
| Mecklenburg-Vorpommern | 17,746 | 0.83× |
| Bremen | 16,424 | 1.72× |
| Saarland | 10,856 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 12.5× | Music & Radio |
| Yahoo!ショッピング | 4.78× | |
| Pokémon (video game series) | 7.94× | Games |
| Labubu | 7.83× | Kids & Family |
| KPop Demon Hunters | 5.24× | Movies & TV |
| BLACKPINK | 9.91× | Music & Radio |
| My Hero Academia | 11.38× | Literature |
| Live events | 2.21× | Music & Radio |
| Shōnen manga | 8.93× | Literature |
| Anime & Cosplay | 7.69× | Fashion & Accessoires |
| Harry Potter | 1.97× | Movies & TV |
| Cat play and toys | 4.37× | Pets & Animals |
| ImmoScout24 | 2.67× | Home & Garden |
| Enhypen | 13.17× | Music & Radio |
| Euphoria | 2.34× | Movies & TV |
| Digital illustration | 5.03× | Arts & Culture |
| Salaryman | 6.63× | Business & Career |
| Game of Thrones | 2.84× | Movies & TV |
| Health And Beauty | 4.35× | Beauty & Wellness |
| Dog health | 3.43× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.83 |
| Spirituality | BALANCE | 1.55 |
| Individualism | JOY | 1.44 |
| Social Media Usage | JOY | 1.33 |
| Urban Lifestyle | OPEN | 1.32 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 29.8% |
| Japan | 25.8% |
| United States | 7.8% |
See J-pop audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does J-pop have in Germany?
J-pop has an estimated audience of 1,119,174 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of J-pop fans?
52.8% of J-pop fans are female, 47.2% are male, with an average age of 34.0 years.
Which brands do J-pop fans like most?
J-pop fans show strongest brand affinity for BTS (12.5×), Yahoo!ショッピング (4.78×), and Pokémon (video game series) (7.94×) over the country average.
Where do J-pop fans live in Germany?
J-pop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 263,026), Bayern (reach 162,317), and Baden-Württemberg (reach 148,180). These three regions account for the largest share of the active audience.
What other brands do J-pop fans also like?
Beyond J-pop itself, the audience over-indexes on Yahoo!ショッピング (4.78×), Pokémon (video game series) (7.94×), Labubu (7.83×), and KPop Demon Hunters (5.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for J-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.