Salaryman Audience in Germany
Salaryman has an estimated audience of 1,981,718 people in Germany. 56.1% are female, 43.9% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Edvard Grieg, Gil Ofarim, Progressive rock, Marcus Berg, Combat sport.
The average Salaryman fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Edvard Grieg, Gil Ofarim, Progressive rock, with strongest over-indexing on Edvard Grieg (20× the country average). Demographically, the Salaryman audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Salaryman fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 35.2 |
| Estimated audience size | 1,981,718 |
Audience persona
The typical Salaryman fan in Germany is more female, around 35.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Edvard Grieg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 421,694 | 0.97× |
| Bayern | 277,875 | 0.87× |
| Baden-Württemberg | 244,561 | 0.9× |
| Hessen | 182,334 | 1.21× |
| Niedersachsen | 142,037 | 0.74× |
| Berlin | 125,621 | 1.42× |
| Rheinland-Pfalz | 74,837 | 0.75× |
| Sachsen | 63,569 | 0.65× |
| Hamburg | 58,245 | 1.3× |
| Schleswig-Holstein | 50,361 | 0.71× |
| Thüringen | 40,271 | 0.8× |
| Sachsen-Anhalt | 39,111 | 0.76× |
| Brandenburg | 37,976 | 0.62× |
| Mecklenburg-Vorpommern | 34,399 | 0.91× |
| Saarland | 34,196 | 1.41× |
| Bremen | 33,558 | 1.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 20× | Literature |
| Gil Ofarim | 2.4× | Music & Radio |
| Progressive rock | 2.19× | Music & Radio |
| Marcus Berg | 31.99× | Sports |
| Combat sport | 1.76× | Sports |
| Handmade Gifts | 2.29× | Kids & Family |
| California University of Pennsylvania | 24.22× | Business & Career |
| Ireen Sheer | 2.84× | Music & Radio |
| Natural rubber | 2.14× | Cars & Mobility |
| Société Nautique de Genève | 14.19× | Travel & Leisure |
| Ma'an | 18.61× | Travel & Leisure |
| Gruppo Torinese Trasporti | 15.51× | Cars & Mobility |
| Grappling | 1.69× | Sports |
| Google Home | 4.23× | Technology & Electronics |
| Kippah | 3.51× | Fashion & Accessoires |
| McGregor, Iowa | 5.5× | Shopping |
| Icon (magazine) | 1.66× | Arts & Culture |
| Scratching post | 3.57× | Pets & Animals |
| Cynthia Erivo | 2.55× | Movies & TV |
| Endless Space | 10× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.76 |
| Travelling | THRILL | 1.73 |
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.63 |
| Risk Appetite | THRILL | 1.62 |
| Creativity | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 32.4% |
| United States | 11.3% |
| Taiwan | 10.6% |
See Salaryman audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Salaryman have in Germany?
Salaryman has an estimated audience of 1,981,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salaryman fans?
56.1% of Salaryman fans are female, 43.9% are male, with an average age of 35.2 years.
Which brands do Salaryman fans like most?
Salaryman fans show strongest brand affinity for Edvard Grieg (20×), Gil Ofarim (2.4×), and Progressive rock (2.19×) over the country average.
Where do Salaryman fans live in Germany?
Salaryman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 421,694), Bayern (reach 277,875), and Baden-Württemberg (reach 244,561). These three regions account for the largest share of the active audience.
What other brands do Salaryman fans also like?
Beyond Salaryman itself, the audience over-indexes on Gil Ofarim (2.4×), Progressive rock (2.19×), Marcus Berg (31.99×), and Combat sport (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salaryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.