Salaryman Audience in Germany
Salaryman has an estimated audience of 1,981,718 people in Germany. 56.1% are female, 43.9% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CC cream, Jackie Chan, Rakuten, Dua Lipa, Vegetable Gardening.
The average Salaryman fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CC cream, Jackie Chan, Rakuten, with strongest over-indexing on CC cream (24.22× the country average). Demographically, the Salaryman audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Urban Lifestyle, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Salaryman fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 35.2 |
| Estimated audience size | 1,981,718 |
Audience persona
The typical Salaryman fan in Germany is more female, around 35.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for CC cream.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 421,694 | 0.97× |
| Bayern | 277,875 | 0.87× |
| Baden-Württemberg | 244,561 | 0.9× |
| Hessen | 182,334 | 1.21× |
| Niedersachsen | 142,037 | 0.74× |
| Berlin | 125,621 | 1.42× |
| Rheinland-Pfalz | 74,837 | 0.75× |
| Sachsen | 63,569 | 0.65× |
| Hamburg | 58,245 | 1.3× |
| Schleswig-Holstein | 50,361 | 0.71× |
| Thüringen | 40,271 | 0.8× |
| Sachsen-Anhalt | 39,111 | 0.76× |
| Brandenburg | 37,976 | 0.62× |
| Mecklenburg-Vorpommern | 34,399 | 0.91× |
| Saarland | 34,196 | 1.41× |
| Bremen | 33,558 | 1.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CC cream | 24.22× | Beauty & Wellness |
| Jackie Chan | 18.61× | Movies & TV |
| Rakuten | 16.18× | Shopping |
| Dua Lipa | 10.18× | Music & Radio |
| Vegetable Gardening | 8.96× | Food & Beverages |
| Livemusic | 4.53× | Music & Radio |
| Hunter × Hunter | 11.45× | Literature |
| IU (singer) | 15.51× | Music & Radio |
| Uniqlo | 4.47× | Shopping |
| J-pop | 10.14× | Music & Radio |
| Forrest Gump | 11.22× | Movies & TV |
| Art Collecting | 8.47× | Arts & Culture |
| Beadwork | 19.89× | Home & Garden |
| Travel Blogger | 6.69× | Travel & Leisure |
| Sex and the City | 3.51× | Movies & TV |
| Jigsaw puzzle | 8.69× | Games |
| Yorkshire Terrier | 3.8× | Pets & Animals |
| Art exhibition | 3.63× | Arts & Culture |
| Millie Bobby Brown | 4.02× | Movies & TV |
| Beagle | 3.69× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.76 |
| Travelling | THRILL | 1.73 |
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.63 |
| Risk Appetite | THRILL | 1.62 |
| Creativity | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 32.4% |
| United States | 11.3% |
| Taiwan | 10.6% |
See Salaryman audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Salaryman have in Germany?
Salaryman has an estimated audience of 1,981,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salaryman fans?
56.1% of Salaryman fans are female, 43.9% are male, with an average age of 35.2 years.
Which brands do Salaryman fans like most?
Salaryman fans show strongest brand affinity for CC cream (24.22×), Jackie Chan (18.61×), and Rakuten (16.18×) over the country average.
Where do Salaryman fans live in Germany?
Salaryman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 421,694), Bayern (reach 277,875), and Baden-Württemberg (reach 244,561). These three regions account for the largest share of the active audience.
What other brands do Salaryman fans also like?
Beyond Salaryman itself, the audience over-indexes on Jackie Chan (18.61×), Rakuten (16.18×), Dua Lipa (10.18×), and Vegetable Gardening (8.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salaryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.