Rascasse Audience Intelligence

Salaryman Audience in Germany

A data profile of the people who buy, follow and care about Salaryman in Germany — modelled from more than twelve digital signal sources. Salaryman has an estimated audience of 1,981,718 people in Germany.

#1948among Topic in Germany#330in Business & Career

The average Salaryman fan in Germany is 35.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CC cream, Jackie Chan, Millie Bobby Brown, with strongest over-indexing on CC cream (17.88× the country average).

Demographically, the Salaryman audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Salaryman fan in Germany is more female, around 35.2 years old, with strong Risk Appetite tendencies and a notable affinity for CC cream.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salaryman profile in Germany.

Audience size
2M
in Germany
Gender
56.1%♀
43.9% male
Age
35.2
average years
Country rank
#3386
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salaryman fans

56.1% are female, 43.9% are male, average age 35.2.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Salaryman audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age35.2
Estimated audience size1,981,718
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Salaryman audience in Germany
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Salaryman audience comes from Germany.

Worldwide audience distribution share by country for Salaryman
CountryShare
Japan32.4%
United States11.3%
Taiwan10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salaryman audience in Germany is strongest.

Fig. 05

Top regions by affinity

Salaryman fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.29×
02Bremen~20K1.20×
03Hessen~200K1.16×
04Hamburg~50K1.11×
05Saarland~30K1.07×
06Nordrhein-Westfalen~400K1.02×
07Baden-Württemberg~300K0.98×
08Bayern~300K0.97×
09Mecklenburg-Vorpommern~40K0.95×
10Thüringen~50K0.94×
11Rheinland-Pfalz~90K0.93×
12Schleswig-Holstein~70K0.93×
13Sachsen-Anhalt~50K0.93×
14Sachsen~90K0.90×
15Brandenburg~60K0.90×
16Niedersachsen~200K0.89×
Fig. 06

Affinity by region

Affinity by region — Salaryman, Germany
0.89×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salaryman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salaryman audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness17.88×
02G-DragonMusic & Radio17.77×
03IU (singer)Music & Radio15.20×
04Jackie ChanMovies & TV14.69×
05RakutenShopping12.57×
06BTSMusic & Radio8.43×
07Model buildingKids & Family7.70×
08MalaysiaTravel & Leisure6.99×
09Millie Bobby BrownMovies & TV6.21×
10Dua LipaMusic & Radio5.23×
11CrunchyrollGames5.08×
12UniqloShopping4.58×
13Photovoltaic systemHome & Garden3.88×
14Watercolor paintingArts & Culture3.85×
15Solar powerHome & Garden3.54×
16Sex and the CityMovies & TV3.35×
17PhotovoltaicsHome & Garden3.29×
18HugendubelShopping2.79×
19RedditInternet & Social Media2.29×
20ImmoScout24Home & Garden1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salaryman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salaryman audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.76×
IndividualismJOY1.71×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salaryman audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
IndulgenceJOY0.77×
Family OrientationCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salaryman have in Germany?

Salaryman has an estimated audience of 1,981,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Salaryman fans?

56.1% of Salaryman fans are female, 43.9% are male, with an average age of 35.2 years.

03

Which brands do Salaryman fans like most?

Salaryman fans show strongest brand affinity for CC cream (17.88×), Jackie Chan (14.69×), and Millie Bobby Brown (6.21×) over the country average.

04

Where do Salaryman fans live in Germany?

Salaryman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Salaryman fans also like?

Beyond Salaryman itself, the audience over-indexes on Jackie Chan (14.69×), Millie Bobby Brown (6.21×), Rakuten (12.57×), and IU (singer) (15.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Salaryman audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Salaryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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