Rascasse Audience Intelligence

Salaryman Audience in United States

A data profile of the people who buy, follow and care about Salaryman in United States — modelled from more than twelve digital signal sources. Salaryman has an estimated audience of 7,673,699 people in United States.

#2827among Topic in United States#439in Business & Career

The average Salaryman fan in United States is 32.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Georgia, Texas.

Top brand affinities include Cacau Show, Natural Home remedies, Vaccine-preventable diseases, with strongest over-indexing on Cacau Show (1203.7× the country average).

Demographically, the Salaryman audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salaryman fan in United States is more female, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Cacau Show.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salaryman profile in United States.

Audience size
7.7M
in United States
Gender
57.7%♀
42.3% male
Age
32.3
average years
Country rank
#4631
Topic in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salaryman fans

57.7% are female, 42.3% are male, average age 32.3.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Salaryman audience in United States
MetricValue
Female57.7%
Male42.3%
Average age32.3
Estimated audience size7,673,699
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Salaryman audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Salaryman audience comes from United States.

Worldwide audience distribution share by country for Salaryman
CountryShare
Japan32.4%
United States11.3%
Taiwan10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salaryman audience in United States is strongest.

Fig. 05

Top regions by affinity

Salaryman fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~1M4.41×
02Washington, District of Columbia~30K1.45×
03New York~600K1.43×
04California~1M1.36×
05Washington~200K1.25×
06Kansas~70K1.22×
07Massachusetts~200K1.20×
08Hawaii~40K1.17×
09Alaska~20K1.05×
10Illinois~300K1.04×
11Maryland~100K1.04×
12New Jersey~200K1.03×
13Virginia~200K1.02×
14Connecticut~80K1.02×
15Vermont~10K1.02×
16Colorado~100K0.99×
17Oregon~90K0.99×
18North Dakota~20K0.99×
19Rhode Island~20K0.98×
20South Dakota~20K0.97×
21Arizona~200K0.96×
22New Hampshire~30K0.95×
23Montana~20K0.95×
24Texas~600K0.94×
25Pennsylvania~200K0.94×
26North Carolina~200K0.94×
27Nevada~70K0.94×
28Delaware~20K0.94×
29Florida~500K0.93×
30Mississippi~60K0.93×
31West Virginia~30K0.93×
32Maine~30K0.93×
33Tennessee~100K0.90×
34Minnesota~100K0.90×
35Idaho~30K0.90×
36Nebraska~30K0.90×
37Kentucky~90K0.89×
38Arkansas~60K0.89×
39New Mexico~30K0.89×
40Louisiana~90K0.88×
41Oklahoma~70K0.87×
42Michigan~200K0.86×
43Alabama~90K0.86×
44Indiana~100K0.84×
45Iowa~50K0.84×
46Missouri~100K0.83×
47South Carolina~100K0.83×
48Wisconsin~100K0.83×
49Utah~60K0.83×
50Ohio~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Salaryman, United States
0.81×1.00×4.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salaryman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salaryman audience
#·InterestCategoryAffinity×
01Cacau ShowFood & Beverages1203.70×
02Natural Home remediesHealth130.77×
03Vaccine-preventable diseasesHealth29.76×
04Mercedes AMG Petronas F1Sports20.00×
05Trench coatFashion & Accessoires20.00×
06Eau de toiletteBeauty & Wellness19.57×
07United States national football teamSports12.55×
08HariboFood & Beverages12.01×
09BTSMusic & Radio11.74×
10Doctor StrangeLiterature10.44×
11International educationBusiness & Career9.72×
12RakutenShopping9.50×
13Disneyland ParisTravel & Leisure7.99×
14WebtoonInternet & Social Media7.68×
15Scarface (1983 film)Movies & TV6.72×
16Guardians of the Galaxy (film)Movies & TV6.71×
17Diaper bagKids & Family3.95×
18Planet FitnessSports3.36×
19Do it yourself (DIY)Home & Garden1.85×
20SupermanMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salaryman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salaryman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.39×
Luxury OrientationPREMIUM1.98×
Design AffinityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salaryman audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.71×
ExtroversionTHRILL0.72×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salaryman have in United States?

Salaryman has an estimated audience of 7,673,699 people in United States, concentrated in California and Georgia.

02

What is the gender split and age of Salaryman fans?

57.7% of Salaryman fans are female, 42.3% are male, with an average age of 32.3 years.

03

Which brands do Salaryman fans like most?

Salaryman fans show strongest brand affinity for Cacau Show (1203.7×), Natural Home remedies (130.77×), and Vaccine-preventable diseases (29.76×) over the country average.

04

Where do Salaryman fans live in United States?

Salaryman fans in United States are most concentrated in California (reach ~1M), Georgia (reach ~1M), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Salaryman fans also like?

Beyond Salaryman itself, the audience over-indexes on Natural Home remedies (130.77×), Vaccine-preventable diseases (29.76×), BTS (11.74×), and Mercedes AMG Petronas F1 (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Salaryman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salaryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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