Salaryman Audience in United States

Salaryman has an estimated audience of 7,673,699 people in United States. 57.7% are female, 42.3% are male, average age 32.3. Top regions: Georgia, California, New York. Top brand affinities: Cacau Show, Indeed.com, Jollibee, Astro (Malaysian satellite television), Autism Awareness.

The average Salaryman fan in United States is 32.3 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, California, New York. Top brand affinities include Cacau Show, Indeed.com, Jollibee, with strongest over-indexing on Cacau Show (1951.41× the country average). Demographically, the Salaryman audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Salaryman fans

Demographic split for Salaryman audience in United States
MetricValue
Female57.7%
Male42.3%
Average age32.3
Estimated audience size7,673,699

Audience persona

The typical Salaryman fan in United States is more female, around 32.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Cacau Show.

Top regions in United States

Top regions ranked by reach for Salaryman in United States
RegionReachAffinity
Georgia1,471,5446.22×
California1,280,6241.52×
New York615,4321.44×
Texas596,0080.9×
Florida416,4590.8×
Illinois253,1290.99×
Pennsylvania229,4680.89×
Washington214,3881.39×
Massachusetts208,9741.38×
North Carolina204,5260.89×
Virginia196,7881.05×
New Jersey195,3261×
Ohio158,0920.67×
Michigan154,3530.77×
Arizona139,1570.89×
Maryland137,8871.05×
Colorado101,0640.84×
Oregon94,0161.07×
Tennessee93,3270.61×
Indiana91,9220.66×
Minnesota90,1040.82×
Missouri77,8960.63×
Wisconsin73,7550.64×
Connecticut72,9960.95×
Louisiana70,7990.72×
Nevada69,6470.94×
Oklahoma63,5710.75×
Alabama60,5590.56×
South Carolina57,2800.5×
Kentucky57,0430.59×
Hawaii48,5851.47×
Utah47,4250.69×
Arkansas43,9730.7×
Kansas41,0260.68×
Washington, District of Columbia37,4751.62×
Iowa35,8320.57×
Mississippi30,1290.48×
West Virginia24,8730.7×
Nebraska24,3690.63×
Alaska23,0481.4×
Idaho22,9690.6×
New Mexico22,8160.59×
New Hampshire21,9580.73×
Rhode Island21,2030.87×
Montana18,5470.87×
Maine18,3650.67×
South Dakota18,3061.03×
North Dakota17,8241.13×
Wyoming17,2461.52×
Vermont16,6841.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salaryman audience
BrandAffinityCategory
Cacau Show1951.41×Food & Beverages
Indeed.com12.22×Business & Career
Jollibee30.52×Food & Beverages
Astro (Malaysian satellite television)46.7×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Telegram23.66×Internet & Social Media
Capital One6.44×Business & Career
Google Maps6.23×Internet & Social Media
JD Sports19.78×Shopping
Luxury Travel18.29×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google News8.04×News
Natural Home remedies115.09×Health
Apple Store10.58×Shopping
Hatsune Miku29.67×Literature
Pixiv19.73×Internet & Social Media
Philippine Airlines29.68×Travel & Leisure
Colin Farrell21.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salaryman audience
TraitClusterScore
Luxury OrientationPREMIUM4.39
Risk AppetiteTHRILL2.47
LGBTQ+ IdentityOPEN2.11
Design AffinityPREMIUM2.05
Sports ActivityPOWER1.76
SustainabilityBALANCE1.65

Worldwide distribution

Worldwide audience distribution share by country for Salaryman
CountryShare
Japan32.4%
United States11.3%
Taiwan10.6%

See Salaryman audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Salaryman have in United States?

Salaryman has an estimated audience of 7,673,699 people in United States, concentrated in Georgia and California.

What is the gender split and age of Salaryman fans?

57.7% of Salaryman fans are female, 42.3% are male, with an average age of 32.3 years.

Which brands do Salaryman fans like most?

Salaryman fans show strongest brand affinity for Cacau Show (1951.41×), Indeed.com (12.22×), and Jollibee (30.52×) over the country average.

Where do Salaryman fans live in United States?

Salaryman fans in United States are most concentrated in Georgia (reach 1,471,544), California (reach 1,280,624), and New York (reach 615,432). These three regions account for the largest share of the active audience.

What other brands do Salaryman fans also like?

Beyond Salaryman itself, the audience over-indexes on Indeed.com (12.22×), Jollibee (30.52×), Astro (Malaysian satellite television) (46.7×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salaryman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.