Rascasse Audience Intelligence

Eau de toilette Audience in United States

A data profile of the people who buy, follow and care about Eau de toilette in United States — modelled from more than twelve digital signal sources. Eau de toilette has an estimated audience of 1,622,775 people in United States.

#6among Fragrances in United States#7022among Topic in United States#251in Beauty & Wellness

The average Eau de toilette fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Kohl (cosmetics), Salaryman, Parfum, with strongest over-indexing on Kohl (cosmetics) (52.17× the country average).

Demographically, the Eau de toilette audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eau de toilette fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Kohl (cosmetics).

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eau de toilette profile in United States.

Audience size
1.6M
in United States
Gender
69.8%♀
30.2% male
Age
35.2
average years
Country rank
#16725
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eau de toilette fans

69.8% are female, 30.2% are male, average age 35.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Eau de toilette audience in United States
MetricValue
Female69.8%
Male30.2%
Average age35.2
Estimated audience size1,622,775
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Eau de toilette audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4919%
50+11%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Eau de toilette audience comes from United States.

Worldwide audience distribution share by country for Eau de toilette
CountryShare
United States11.8%
Japan8.0%
Saudi Arabia5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eau de toilette audience in United States is strongest.

Fig. 05

Top regions by affinity

Eau de toilette fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K1.86×
02Massachusetts~50K1.67×
03New York~100K1.53×
04Virginia~60K1.44×
05Maryland~40K1.38×
06New Jersey~60K1.37×
07Florida~100K1.32×
08Georgia~70K1.31×
09Indiana~40K1.31×
10Connecticut~20K1.29×
11New Hampshire~8K1.26×
12North Carolina~60K1.25×
13Rhode Island~6K1.25×
14Vermont~4K1.24×
15Ohio~60K1.23×
16Michigan~50K1.23×
17Maine~7K1.21×
18Pennsylvania~60K1.17×
19Tennessee~40K1.14×
20Kentucky~20K1.14×
21South Carolina~30K1.04×
22West Virginia~8K1.04×
23Hawaii~7K1.03×
24Delaware~5K1.02×
25California~200K1.00×
26Arkansas~10K0.99×
27Texas~100K0.92×
28Arizona~30K0.89×
29Washington~30K0.89×
30Illinois~50K0.87×
31Colorado~20K0.84×
32Alaska~3K0.84×
33Kansas~10K0.80×
34Nevada~10K0.78×
35Utah~10K0.78×
36Alabama~20K0.75×
37Oregon~10K0.75×
38Louisiana~20K0.74×
39New Mexico~6K0.74×
40Oklahoma~10K0.73×
41Minnesota~20K0.71×
42North Dakota~2K0.71×
43Nebraska~6K0.70×
44Idaho~6K0.70×
45South Dakota~3K0.69×
46Missouri~20K0.68×
47Iowa~9K0.68×
48Mississippi~9K0.68×
49Wisconsin~20K0.67×
50Montana~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Eau de toilette, United States
0.67×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eau de toilette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eau de toilette audience
#·InterestCategoryAffinity×
01Kohl (cosmetics)Beauty & Wellness52.17×
02ParfumBeauty & Wellness28.26×
03Innisfree (cosmetics brand)Beauty & Wellness20.00×
04SalarymanBusiness & Career19.57×
05Airbrush makeupBeauty & Wellness17.67×
06Robert PattinsonMovies & TV11.88×
07Wedding videographyKids & Family11.18×
08Makeup LessonsBeauty & Wellness11.16×
09Expensive TasteBusiness & Career9.04×
10CC creamBeauty & Wellness8.88×
11Beauty & FashionBeauty & Wellness8.58×
12Manicure & PedicureBeauty & Wellness8.41×
13Makeup TutorialsBeauty & Wellness7.70×
14Makeup &hairBeauty & Wellness7.66×
15BB creamBeauty & Wellness7.53×
16LA FitnessSports7.46×
17Health And BeautyBeauty & Wellness6.21×
18Nail artBeauty & Wellness4.70×
19Mortgage calculatorHome & Garden4.09×
20YouTube MusicInternet & Social Media3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eau de toilette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eau de toilette audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.24×
Luxury OrientationPREMIUM1.72×
Convenience OrientationPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eau de toilette audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.65×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eau de toilette have in United States?

Eau de toilette has an estimated audience of 1,622,775 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Eau de toilette fans?

69.8% of Eau de toilette fans are female, 30.2% are male, with an average age of 35.2 years.

03

Which brands do Eau de toilette fans like most?

Eau de toilette fans show strongest brand affinity for Kohl (cosmetics) (52.17×), Salaryman (19.57×), and Parfum (28.26×) over the country average.

04

Where do Eau de toilette fans live in United States?

Eau de toilette fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eau de toilette fans also like?

Beyond Eau de toilette itself, the audience over-indexes on Salaryman (19.57×), Parfum (28.26×), LA Fitness (7.46×), and Makeup Lessons (11.16×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Eau de toilette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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