Eau de toilette Audience in United States

Eau de toilette logo

Eau de toilette has an estimated audience of 1,622,775 people in United States. 69.8% are female, 30.2% are male, average age 35.2. Top regions: California, New York, Florida. Top brand affinities: Kohl (cosmetics), Salaryman, Parfum, LA Fitness, Makeup Lessons.

The average Eau de toilette fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kohl (cosmetics), Salaryman, Parfum, with strongest over-indexing on Kohl (cosmetics) (52.17× the country average). Demographically, the Eau de toilette audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

Demographics of Eau de toilette fans

Demographic split for Eau de toilette audience in United States
MetricValue
Female69.8%
Male30.2%
Average age35.2
Estimated audience size1,622,775

Audience persona

The typical Eau de toilette fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Kohl (cosmetics).

Top regions in United States

Top regions ranked by reach for Eau de toilette in United States
RegionReachAffinity
California183,5281.03×
New York152,5701.68×
Florida151,0211.37×
Texas133,4570.96×
Georgia66,0581.32×
Pennsylvania64,9501.19×
North Carolina63,6431.3×
Virginia60,2451.52×
New Jersey59,0211.43×
Massachusetts56,2531.76×
Ohio56,0291.12×
Michigan53,2131.25×
Illinois49,8920.92×
Maryland39,5911.42×
Indiana38,7371.31×
Tennessee32,2430.99×
Arizona30,7470.93×
Washington30,7050.94×
South Carolina24,8111.02×
Kentucky22,3511.1×
Colorado22,2170.87×
Connecticut21,6561.33×
Missouri18,1940.7×
Wisconsin16,8620.69×
Minnesota16,6930.72×
Alabama16,1610.71×
Louisiana14,6150.7×
Oregon14,3730.77×
Arkansas12,6910.95×
Oklahoma12,3960.69×
Nevada11,9570.76×
Utah11,0470.76×
Kansas10,0190.78×
Washington, District of Columbia9,7752×
Iowa8,6200.64×
New Hampshire8,1231.27×
Mississippi8,0540.6×
Hawaii7,3191.05×
West Virginia6,9350.92×
Maine6,6541.14×
Rhode Island6,4301.24×
New Mexico5,6010.69×
Nebraska5,3070.65×
Idaho5,1340.63×
Delaware4,4110.99×
Vermont3,4201.2×
Montana2,5800.57×
Alaska2,5450.73×
South Dakota2,1410.57×
North Dakota1,9290.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eau de toilette audience
BrandAffinityCategory
Kohl (cosmetics)52.17×Beauty & Wellness
Salaryman19.57×Business & Career
Parfum28.26×Beauty & Wellness
LA Fitness7.46×Sports
Makeup Lessons11.16×Beauty & Wellness
Expensive Taste9.04×Business & Career
Wedding videography11.18×Kids & Family
Makeup Tutorials7.7×Beauty & Wellness
Airbrush makeup17.67×Beauty & Wellness
Beauty & Fashion8.58×Beauty & Wellness
Robert Pattinson11.88×Movies & TV
Health And Beauty6.21×Beauty & Wellness
Makeup &hair7.66×Beauty & Wellness
Manicure & Pedicure8.41×Beauty & Wellness
CC cream8.88×Beauty & Wellness
BB cream7.53×Beauty & Wellness
Nail art4.7×Beauty & Wellness
Innisfree (cosmetics brand)20×Beauty & Wellness
Mortgage calculator4.09×Home & Garden
YouTube Music3.48×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eau de toilette audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
Design AffinityPREMIUM1.68
Quality AwarenessPREMIUM1.56
IndulgenceJOY1.51
SustainabilityBALANCE1.38
LGBTQ+ IdentityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Eau de toilette
CountryShare
United States11.8%
Japan8.0%
Saudi Arabia5.9%

See Eau de toilette audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Eau de toilette have in United States?

Eau de toilette has an estimated audience of 1,622,775 people in United States, concentrated in California and New York.

What is the gender split and age of Eau de toilette fans?

69.8% of Eau de toilette fans are female, 30.2% are male, with an average age of 35.2 years.

Which brands do Eau de toilette fans like most?

Eau de toilette fans show strongest brand affinity for Kohl (cosmetics) (52.17×), Salaryman (19.57×), and Parfum (28.26×) over the country average.

Where do Eau de toilette fans live in United States?

Eau de toilette fans in United States are most concentrated in California (reach 183,528), New York (reach 152,570), and Florida (reach 151,021). These three regions account for the largest share of the active audience.

What other brands do Eau de toilette fans also like?

Beyond Eau de toilette itself, the audience over-indexes on Salaryman (19.57×), Parfum (28.26×), LA Fitness (7.46×), and Makeup Lessons (11.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eau de toilette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.