Top 50 Fragrances in United States
This curated ranking covers the 50 largest fragrances in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 92 fragrances tracked in United States, the 50 ranked here account for the largest measured audience reach. Fragrances, Fragrance oil and Charlie (fragrance) lead the list with a combined estimated audience of 60,958,833 people. Across all 50 entries the average audience size is 1,779,342, and the largest, Fragrances, reaches around 54,463,040 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each fragrances, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Fragrances |
54,463,040 | 15.2% | Fragrances | Beauty & Wellness |
| 2 |  Fragrance oil |
3,788,593 | 11.1% | Fragrances | Beauty & Wellness |
| 3 |  Charlie (fragrance) |
2,707,200 | 85.6% | Fragrances | Beauty & Wellness |
| 4 |  Paris Hilton (fragrance) |
2,226,376 | 21.9% | Fragrances | Beauty & Wellness |
| 5 |  Parfum |
1,985,782 | 11.3% | Fragrances | Beauty & Wellness |
| 6 |  Eau de toilette |
1,622,775 | 12.0% | Fragrances | Beauty & Wellness |
| 7 |  Coco (perfume) |
1,475,953 | 13.6% | Fragrances | Beauty & Wellness |
| 8 |  Fantasy (fragrance) |
1,270,046 | 15.7% | Fragrances | Beauty & Wellness |
| 9 |  Paco Rabanne |
1,174,706 | 11.8% | Fragrances | Beauty & Wellness |
| 10 |  Forever (Mariah Carey fragrance) |
1,140,298 | 28.4% | Fragrances | Beauty & Wellness |
| 11 |  Eau de Cologne |
951,813 | 24.5% | Fragrances | Beauty & Wellness |
| 12 |  Perfumer |
910,944 | 7.1% | Fragrances | Beauty & Wellness |
| 13 |  Believe (fragrance) |
901,732 | 38.3% | Fragrances | Beauty & Wellness |
| 14 |  Curious (fragrance) |
810,873 | 28.3% | Fragrances | Beauty & Wellness |
| 15 |  Bleu de Chanel |
807,952 | 16.7% | Fragrances | Beauty & Wellness |
| 16 |  John Varvatos |
787,809 | 51.9% | Fragrances | Beauty & Wellness |
| 17 |  Maison Francis Kurkdjian |
759,632 | 25.6% | Fragrances | Beauty & Wellness |
| 18 |  Joy (perfume) |
752,303 | 15.6% | Fragrances | Beauty & Wellness |
| 19 |  acqua di giò |
722,908 | 20.0% | Fragrances | Beauty & Wellness |
| 20 |  Light Blue (fragrance) |
694,799 | 29.4% | Fragrances | Beauty & Wellness |
| 21 |  Dior Homme |
671,762 | 12.3% | Fragrances | Beauty & Wellness |
| 22 |  Axe |
566,228 | 27.3% | Fragrances | Beauty & Wellness |
| 23 |  Flacon |
531,992 | 84.6% | Fragrances | Beauty & Wellness |
| 24 |  Acqua di Parma |
521,376 | 11.6% | Fragrances | Beauty & Wellness |
| 25 |  Azzaro |
514,733 | 16.4% | Fragrances | Beauty & Wellness |
| 26 |  Thierry Mugler |
514,319 | 20.2% | Fragrances | Beauty & Wellness |
| 27 |  Chanel No. 5 |
479,383 | 13.7% | Fragrances | Beauty & Wellness |
| 28 |  Jo Malone London |
478,672 | 12.4% | Fragrances | Beauty & Wellness |
| 29 |  Elixir (perfume) |
393,871 | 20.4% | Fragrances | Beauty & Wellness |
| 30 |  Roja |
385,952 | 15.4% | Fragrances | Beauty & Wellness |
| 31 |  Francis Kurkdjian |
384,372 | 24.3% | Fragrances | Beauty & Wellness |
| 32 |  Serge Lutens |
361,289 | 23.7% | Fragrances | Beauty & Wellness |
| 33 |  Penhaligon's |
349,787 | 10.2% | Fragrances | Beauty & Wellness |
| 34 | J'Adore (fragrance) |
318,507 | 13.3% | Fragrances | Beauty & Wellness |
| 35 |  Coco Mademoiselle |
297,762 | 22.0% | Fragrances | Beauty & Wellness |
| 36 |  Clive Christian |
265,789 | 24.0% | Fragrances | Beauty & Wellness |
| 37 | Black Star (fragrance) |
223,395 | 31.4% | Fragrances | Beauty & Wellness |
| 38 |  Radiance (fragrance) |
207,180 | 54.6% | Fragrances | Beauty & Wellness |
| 39 |  Narciso Rodriguez Parfums |
197,287 | 37.5% | Fragrances | Beauty & Wellness |
| 40 |  Initio Parfums |
150,504 | 27.1% | Fragrances | Beauty & Wellness |
| 41 | Opium (perfume) |
149,153 | 25.9% | Fragrances | Beauty & Wellness |
| 42 |  Shalimar (perfume) |
147,918 | 16.9% | Fragrances | Beauty & Wellness |
| 43 |  L'Artisan Parfumeur |
134,638 | 16.9% | Fragrances | Beauty & Wellness |
| 44 |  Jeanne Lanvin |
120,891 | 58.5% | Fragrances | Beauty & Wellness |
| 45 |  The Merchant of Venice |
118,693 | 37.9% | Fragrances | Beauty & Wellness |
| 46 |  Cool Water (perfume) |
117,197 | 27.0% | Fragrances | Beauty & Wellness |
| 47 |  DKNY Fragrances |
111,310 | 27.0% | Fragrances | Beauty & Wellness |
| 48 |  Davidoff Cool Water |
109,518 | 12.5% | Fragrances | Beauty & Wellness |
| 49 |  Lalique |
108,823 | 12.7% | Fragrances | Beauty & Wellness |
| 50 |  L'eau d'Issey |
79,291 | 15.0% | Fragrances | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fragrances by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fragrances in United States?
Fragrances currently leads with an estimated audience of 54,463,040 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.