Rascasse Audience Intelligence

Azzaro Target Market in United States

A data profile of the people who buy, follow and care about Azzaro in United States — modelled from more than twelve digital signal sources. Azzaro has an estimated audience of 513,422 people in United States.

#24among Fragrances in United States#3712among Brand in United States#395in Beauty & Wellness

The average Azzaro fan in United States is 37.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Dior Homme, Eau de toilette, Maison Margiela, with strongest over-indexing on Dior Homme (63.27× the country average).

Demographically, the Azzaro audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Azzaro fan in United States is more female, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Dior Homme.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Azzaro profile in United States.

Audience size
513K
in United States
Gender
68.1%♀
31.9% male
Age
37.0
average years
Country rank
#36085
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Azzaro

68.1% are female, 31.9% are male, average age 37.0.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Azzaro audience in United States
MetricValue
Female68.1%
Male31.9%
Average age37.0
Estimated audience size513,422
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Azzaro audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Azzaro audience comes from United States.

Worldwide audience distribution share by country for Azzaro
CountryShare
Brazil20.9%
United States16.8%
France6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Azzaro audience in United States is strongest.

Fig. 05

Top regions by affinity

Azzaro customers by region in United States
#RegionReachAffinity×
01Texas~90K1.98×
02Florida~50K1.52×
03California~80K1.39×
04Arizona~10K1.33×
05Louisiana~8K1.27×
06Arkansas~5K1.25×
07Oklahoma~7K1.24×
08Nevada~6K1.22×
09New Jersey~20K1.19×
10Indiana~10K1.18×
11Illinois~20K1.17×
12New Mexico~3K1.17×
13Kentucky~7K1.15×
14Georgia~20K1.14×
15New York~30K1.10×
16Utah~5K1.09×
17Kansas~4K1.08×
18Nebraska~3K1.07×
19Alabama~8K1.06×
20Hawaii~2K1.05×
21Massachusetts~10K1.03×
22Connecticut~5K1.02×
23Maryland~9K1.00×
24Tennessee~10K0.99×
25South Dakota~1K0.99×
26Iowa~4K0.98×
27North Dakota~1K0.97×
28North Carolina~10K0.96×
29Missouri~8K0.96×
30Virginia~10K0.95×
31Washington~10K0.95×
32West Virginia~2K0.95×
33Rhode Island~1K0.92×
34Ohio~10K0.90×
35Michigan~10K0.90×
36Mississippi~4K0.90×
37Pennsylvania~20K0.89×
38South Carolina~7K0.89×
39Washington, District of Columbia~1K0.89×
40Colorado~7K0.88×
41Delaware~1K0.88×
42Alaska<1K0.88×
43Oregon~5K0.87×
44Idaho~2K0.87×
45Vermont<1K0.84×
46Minnesota~6K0.83×
47Wisconsin~6K0.82×
48Montana~1K0.81×
49New Hampshire~2K0.78×
50Maine~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Azzaro, United States
0.75×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Azzaro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Azzaro audience
#·InterestCategoryAffinity×
01Dior HommeBeauty & Wellness63.27×
02LBCMusic & Radio30.35×
03Eau de toiletteBeauty & Wellness21.23×
04Leonard CohenMusic & Radio18.80×
05Maison MargielaFashion & Accessoires11.82×
06The Day After TomorrowMovies & TV10.61×
07Acne StudiosFashion & Accessoires9.27×
08BB creamBeauty & Wellness7.57×
09Digital cameraTechnology & Electronics6.50×
10Jimmy ChooFashion & Accessoires6.49×
11Christian LouboutinFashion & Accessoires6.11×
12Marc JacobsFashion & Accessoires5.28×
13Bottega VenetaFashion & Accessoires5.26×
14FragrancesBeauty & Wellness2.58×
15Nordstrom rackFashion & Accessoires2.14×
16ULTA BeautyBeauty & Wellness1.99×
17Discount storesShopping1.97×
18SephoraShopping1.86×
19LeatherFashion & Accessoires1.77×
20Personal careHealth1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Azzaro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Azzaro audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.01×
Price SensitivityPREMIUM1.53×
Quality AwarenessPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Azzaro audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
TraditionCONSERVATISM0.80×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Azzaro's target market in United States?

Azzaro's target market in United States covers an estimated 513,422 people, concentrated in Texas and California.

02

What is the gender split and age of Azzaro customers?

68.1% of the Azzaro audience are female, 31.9% are male, with an average age of 37.0 years.

03

Which brands do Azzaro fans like most?

Azzaro fans show strongest brand affinity for Dior Homme (63.27×), Eau de toilette (21.23×), and Maison Margiela (11.82×) over the country average.

04

Where do Azzaro fans live in United States?

Azzaro fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Azzaro fans also like?

Beyond Azzaro itself, the audience over-indexes on Eau de toilette (21.23×), Maison Margiela (11.82×), Digital camera (6.5×), and BB cream (7.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Azzaro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Azzaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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