Azzaro Audience in United States

Azzaro logo

Azzaro has an estimated audience of 536,598 people in United States. 70.1% are female, 29.9% are male, average age 40.3. Top regions: Texas, California, Florida. Top brand affinities: Keene, New Hampshire, Sub Zero (Official), Historic site, Grinch, Vocal harmony.

The average Azzaro fan in United States is 40.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Keene, New Hampshire, Sub Zero (Official), Historic site, with strongest over-indexing on Keene, New Hampshire (227.76× the country average). Demographically, the Azzaro audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Azzaro fans

Demographic split for Azzaro audience in United States
MetricValue
Female70.1%
Male29.9%
Average age40.3
Estimated audience size536,598

Audience persona

The typical Azzaro fan in United States is more female, around 40.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Azzaro in United States
RegionReachAffinity
Texas93,0112.02×
California91,4231.55×
Florida62,8561.73×
New York35,8431.2×
Illinois23,8081.33×
Georgia19,1811.16×
New Jersey16,9141.24×
Pennsylvania16,0390.89×
Arizona15,8841.45×
North Carolina15,7740.98×
Michigan14,1561.01×
Ohio13,6990.83×
Virginia13,4701.03×
Massachusetts11,7781.11×
Indiana10,8461.11×
Washington10,4450.97×
Maryland10,2911.12×
Tennessee9,7460.91×
Louisiana7,9221.14×
Missouri7,6330.88×
Colorado7,4220.88×
South Carolina7,3820.91×
Nevada7,2451.4×
Kentucky7,1891.07×
Minnesota6,9080.9×
Wisconsin6,7000.83×
Alabama6,6950.89×
Oklahoma6,6791.12×
Connecticut5,7921.08×
Utah5,7751.2×
Oregon5,6790.92×
Kansas4,5981.09×
Arkansas4,5531.03×
Iowa4,1340.94×
Mississippi3,6010.81×
New Mexico3,5291.31×
Nebraska2,9231.09×
Hawaii2,6471.15×
Idaho1,9660.73×
West Virginia1,9080.76×
Rhode Island1,4960.88×
Washington, District of Columbia1,4160.88×
New Hampshire1,2420.59×
Delaware1,1920.81×
South Dakota1,0210.82×
Maine9780.51×
North Dakota8320.76×
Montana7460.5×
Alaska7170.63×
Wyoming4250.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Azzaro audience
BrandAffinityCategory
Keene, New Hampshire227.76×Travel & Leisure
Sub Zero (Official)16.55×Literature
Historic site6.39×Arts & Culture
Grinch5.6×Movies & TV
Vocal harmony5.62×Music & Radio
Elsword18.14×Games
Home equity2.05×Home & Garden
Cherish (group)11.34×Music & Radio
Grace Slick9.02×Music & Radio
Natural rubber2.06×Cars & Mobility
TV Fanatic10.42×Movies & TV
Combat sport1.57×Sports
Goop5.11×Internet & Social Media
Governor of Michigan6.13×Politics & Society
Mothercare2.64×Kids & Family
Ivy Lab55.29×
ISU Figure Skating32.46×Sports
Bank account1.75×Business & Career
Dalit15.27×Politics & Society
Regional styles of Mexican music1.95×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Azzaro audience
TraitClusterScore
Luxury OrientationPREMIUM1.85
Design AffinityPREMIUM1.61
IndulgenceJOY1.59
ExtroversionTHRILL1.41
Quality AwarenessPREMIUM1.38
LGBTQ+ IdentityOPEN1.3

Worldwide distribution

Worldwide audience distribution share by country for Azzaro
CountryShare
Brazil21.5%
United States16.6%
France6.1%

See Azzaro audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Azzaro have in United States?

Azzaro has an estimated audience of 536,598 people in United States, concentrated in Texas and California.

What is the gender split and age of Azzaro fans?

70.1% of Azzaro fans are female, 29.9% are male, with an average age of 40.3 years.

Which brands do Azzaro fans like most?

Azzaro fans show strongest brand affinity for Keene, New Hampshire (227.76×), Sub Zero (Official) (16.55×), and Historic site (6.39×) over the country average.

Where do Azzaro fans live in United States?

Azzaro fans in United States are most concentrated in Texas (reach 93,011), California (reach 91,423), and Florida (reach 62,856). These three regions account for the largest share of the active audience.

What other brands do Azzaro fans also like?

Beyond Azzaro itself, the audience over-indexes on Sub Zero (Official) (16.55×), Historic site (6.39×), Grinch (5.6×), and Vocal harmony (5.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Azzaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.