Dior Homme Audience in United States

Dior Homme logo

Dior Homme has an estimated audience of 664,284 people in United States. 64.3% are female, 35.7% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Suki Waterhouse, Elie Saab, Karl Lagerfeld, Robert Pattinson, Marni (clothing).

The average Dior Homme fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Suki Waterhouse, Elie Saab, Karl Lagerfeld, with strongest over-indexing on Suki Waterhouse (63.88× the country average). Demographically, the Dior Homme audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Dior Homme fans

Demographic split for Dior Homme audience in United States
MetricValue
Female64.3%
Male35.7%
Average age35.2
Estimated audience size664,284

Audience persona

The typical Dior Homme fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Suki Waterhouse.

Top regions in United States

Top regions ranked by reach for Dior Homme in United States
RegionReachAffinity
California134,7901.85×
Texas97,2451.7×
Florida62,0431.38×
New York58,3581.57×
Illinois33,9101.53×
Georgia30,1511.47×
Pennsylvania22,6681.01×
New Jersey21,9161.3×
Michigan21,6461.25×
North Carolina20,1881.01×
Ohio18,9450.93×
Arizona18,6651.38×
Virginia17,5661.09×
Washington15,3631.15×
Massachusetts14,8211.13×
Tennessee14,2831.07×
Maryland13,3331.17×
Indiana12,0480.99×
Missouri10,4540.98×
Louisiana10,2101.19×
Colorado9,6890.93×
Nevada9,2041.43×
Alabama8,6120.93×
Wisconsin8,5590.86×
South Carolina8,4830.85×
Oregon8,4011.1×
Minnesota8,3210.87×
Kentucky8,1360.98×
Connecticut7,6191.14×
Oklahoma7,0490.96×
Mississippi5,2830.97×
Arkansas5,1010.93×
Utah4,9790.84×
Kansas4,7480.91×
Iowa4,0590.74×
Hawaii3,2001.12×
New Mexico2,8580.86×
Nebraska2,8370.85×
Idaho2,2400.67×
Washington, District of Columbia2,2101.11×
West Virginia2,2030.71×
Rhode Island2,1251×
New Hampshire1,8150.69×
Maine1,4510.61×
Delaware1,3640.74×
Alaska1,0220.72×
South Dakota8030.52×
Montana7940.43×
North Dakota7810.57×
Vermont4530.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dior Homme audience
BrandAffinityCategory
Suki Waterhouse63.88×Fashion & Accessoires
Elie Saab112.58×Fashion & Accessoires
Karl Lagerfeld59.52×Fashion & Accessoires
Robert Pattinson29.87×Movies & TV
Marni (clothing)63.56×Fashion & Accessoires
Malaysia Airlines62.17×Travel & Leisure
Chloé33.77×Fashion & Accessoires
Pret a Manger58.92×Food & Beverages
Christmas Gift20×Kids & Family
Central Saint Martins94.12×Arts & Culture
DKNY Fragrances152.46×Beauty & Wellness
Wedding reception11.94×Kids & Family
Stella McCartney23.69×Fashion & Accessoires
Elizabeth Arden37.01×Beauty & Wellness
Chanel No. 567.67×Beauty & Wellness
Azzaro63.27×Beauty & Wellness
Narciso Rodriguez65.05×Fashion & Accessoires
Jean Paul Gaultier24.45×Fashion & Accessoires
J'Adore (fragrance)77.74×Beauty & Wellness
Guerlain31.82×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dior Homme audience
TraitClusterScore
IndulgenceJOY2.15
Design AffinityPREMIUM1.9
Luxury OrientationPREMIUM1.85
Quality AwarenessPREMIUM1.68
LGBTQ+ IdentityOPEN1.49
ExtroversionTHRILL1.43

Worldwide distribution

Worldwide audience distribution share by country for Dior Homme
CountryShare
France14.1%
United States11.5%
Japan11.2%

See Dior Homme audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Dior Homme have in United States?

Dior Homme has an estimated audience of 664,284 people in United States, concentrated in California and Texas.

What is the gender split and age of Dior Homme fans?

64.3% of Dior Homme fans are female, 35.7% are male, with an average age of 35.2 years.

Which brands do Dior Homme fans like most?

Dior Homme fans show strongest brand affinity for Suki Waterhouse (63.88×), Elie Saab (112.58×), and Karl Lagerfeld (59.52×) over the country average.

Where do Dior Homme fans live in United States?

Dior Homme fans in United States are most concentrated in California (reach 134,790), Texas (reach 97,245), and Florida (reach 62,043). These three regions account for the largest share of the active audience.

What other brands do Dior Homme fans also like?

Beyond Dior Homme itself, the audience over-indexes on Elie Saab (112.58×), Karl Lagerfeld (59.52×), Robert Pattinson (29.87×), and Marni (clothing) (63.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dior Homme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.