Rascasse Audience Intelligence

Dior Homme Target Market in United States

A data profile of the people who buy, follow and care about Dior Homme in United States — modelled from more than twelve digital signal sources. Dior Homme has an estimated audience of 660,798 people in United States.

#22among Fragrances in United States#3189among Brand in United States#362in Beauty & Wellness

The average Dior Homme fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elie Saab, Suki Waterhouse, Karl Lagerfeld, with strongest over-indexing on Elie Saab (112.58× the country average).

Demographically, the Dior Homme audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dior Homme fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Elie Saab.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dior Homme profile in United States.

Audience size
661K
in United States
Gender
64.3%♀
35.7% male
Age
35.2
average years
Country rank
#30950
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dior Homme

64.3% are female, 35.7% are male, average age 35.2.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Dior Homme audience in United States
MetricValue
Female64.3%
Male35.7%
Average age35.2
Estimated audience size660,798
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Dior Homme audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Dior Homme audience comes from United States.

Worldwide audience distribution share by country for Dior Homme
CountryShare
France14.1%
United States11.5%
Japan11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dior Homme audience in United States is strongest.

Fig. 05

Top regions by affinity

Dior Homme customers by region in United States
#RegionReachAffinity×
01California~100K1.72×
02Texas~90K1.63×
03New York~50K1.48×
04Georgia~30K1.42×
05Illinois~30K1.40×
06Nevada~9K1.35×
07Florida~60K1.34×
08Arizona~20K1.32×
09New Jersey~20K1.25×
10Louisiana~10K1.23×
11Michigan~20K1.20×
12Maryland~10K1.15×
13Connecticut~8K1.13×
14Virginia~20K1.12×
15Massachusetts~10K1.12×
16Washington~10K1.11×
17Hawaii~3K1.11×
18Washington, District of Columbia~2K1.08×
19Tennessee~10K1.05×
20Pennsylvania~20K1.03×
21Oregon~8K1.03×
22North Carolina~20K1.02×
23Mississippi~6K1.01×
24Rhode Island~2K1.01×
25Missouri~10K0.99×
26Alabama~9K0.98×
27Indiana~10K0.97×
28Kentucky~8K0.97×
29Oklahoma~7K0.96×
30Arkansas~5K0.96×
31Kansas~5K0.95×
32Ohio~20K0.93×
33Colorado~10K0.92×
34New Mexico~3K0.92×
35Delaware~2K0.91×
36Alaska~1K0.91×
37Utah~5K0.90×
38Nebraska~3K0.89×
39Wisconsin~9K0.88×
40South Carolina~9K0.86×
41West Virginia~3K0.86×
42Minnesota~8K0.84×
43North Dakota~1K0.83×
44Vermont<1K0.82×
45New Hampshire~2K0.81×
46South Dakota~1K0.81×
47Idaho~3K0.80×
48Iowa~4K0.79×
49Maine~2K0.77×
50Montana~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Dior Homme, United States
0.77×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dior Homme audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dior Homme audience
#·InterestCategoryAffinity×
01DKNY FragrancesBeauty & Wellness152.46×
02Elie SaabFashion & Accessoires112.58×
03Central Saint MartinsArts & Culture94.12×
04J'Adore (fragrance)Beauty & Wellness77.74×
05Chanel No. 5Beauty & Wellness67.67×
06Narciso RodriguezFashion & Accessoires65.05×
07Suki WaterhouseFashion & Accessoires63.88×
08Marni (clothing)Fashion & Accessoires63.56×
09AzzaroBeauty & Wellness63.27×
10Malaysia AirlinesTravel & Leisure62.17×
11Karl LagerfeldFashion & Accessoires59.52×
12Pret a MangerFood & Beverages58.92×
13Elizabeth ArdenBeauty & Wellness37.01×
14ChloéFashion & Accessoires33.77×
15Robert PattinsonMovies & TV29.87×
16Stella McCartneyFashion & Accessoires23.69×
17Acne StudiosFashion & Accessoires23.38×
18Christmas GiftKids & Family20.00×
19Polo Ralph LaurenFashion & Accessoires16.53×
20Wedding receptionKids & Family11.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dior Homme audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dior Homme audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.05×
Luxury OrientationPREMIUM2.86×
Early Adopter MentalityPOWER2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dior Homme audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
SpiritualityBALANCE0.85×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dior Homme's target market in United States?

Dior Homme's target market in United States covers an estimated 660,798 people, concentrated in California and Texas.

02

What is the gender split and age of Dior Homme customers?

64.3% of the Dior Homme audience are female, 35.7% are male, with an average age of 35.2 years.

03

Which brands do Dior Homme fans like most?

Dior Homme fans show strongest brand affinity for Elie Saab (112.58×), Suki Waterhouse (63.88×), and Karl Lagerfeld (59.52×) over the country average.

04

Where do Dior Homme fans live in United States?

Dior Homme fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Dior Homme fans also like?

Beyond Dior Homme itself, the audience over-indexes on Suki Waterhouse (63.88×), Karl Lagerfeld (59.52×), Marni (clothing) (63.56×), and Robert Pattinson (29.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Dior Homme audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dior Homme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →