Rascasse Audience Intelligence

Parfum Audience in United States

A data profile of the people who buy, follow and care about Parfum in United States — modelled from more than twelve digital signal sources. Parfum has an estimated audience of 1,985,782 people in United States.

#5among Fragrances in United States#6342among Topic in United States#220in Beauty & Wellness

The average Parfum fan in United States is 32.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Creed (band), Animal testing, Eau de toilette, with strongest over-indexing on Creed (band) (49.58× the country average).

Demographically, the Parfum audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parfum fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Creed (band).

Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parfum profile in United States.

Audience size
2M
in United States
Gender
58.0%♀
42.0% male
Age
32.0
average years
Country rank
#14314
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parfum fans

58.0% are female, 42.0% are male, average age 32.0.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Parfum audience in United States
MetricValue
Female58.0%
Male42.0%
Average age32.0
Estimated audience size1,985,782
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Parfum audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3922%
40-4911%
50+7%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Parfum audience comes from United States.

Worldwide audience distribution share by country for Parfum
CountryShare
United States11.2%
France10.6%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parfum audience in United States is strongest.

Fig. 05

Top regions by affinity

Parfum fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~90K2.20×
02Ohio~100K1.66×
03California~400K1.62×
04Florida~200K1.47×
05Texas~200K1.40×
06New York~200K1.39×
07New Jersey~70K1.31×
08Kentucky~30K1.26×
09Georgia~80K1.25×
10Louisiana~30K1.22×
11Kansas~20K1.11×
12Massachusetts~40K1.09×
13Illinois~70K1.08×
14Maryland~40K1.08×
15Mississippi~20K1.08×
16Nevada~20K1.05×
17Alabama~30K1.03×
18North Carolina~60K1.02×
19Indiana~40K1.02×
20Virginia~50K1.00×
21Connecticut~20K0.99×
22Arkansas~20K0.99×
23Pennsylvania~60K0.96×
24Oklahoma~20K0.96×
25Alaska~4K0.96×
26Washington~40K0.94×
27South Carolina~30K0.94×
28Washington, District of Columbia~6K0.94×
29Delaware~5K0.94×
30North Dakota~4K0.94×
31Arizona~40K0.93×
32Nebraska~9K0.93×
33Hawaii~8K0.93×
34Vermont~3K0.92×
35Missouri~30K0.91×
36Maine~6K0.91×
37Idaho~9K0.90×
38New Mexico~9K0.90×
39Rhode Island~6K0.90×
40South Dakota~4K0.90×
41West Virginia~8K0.89×
42Colorado~30K0.88×
43New Hampshire~7K0.88×
44Montana~5K0.88×
45Michigan~50K0.87×
46Oregon~20K0.87×
47Utah~20K0.87×
48Iowa~10K0.87×
49Wisconsin~20K0.82×
50Minnesota~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Parfum, United States
0.82×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parfum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parfum audience
#·InterestCategoryAffinity×
01Creed (band)Music & Radio49.58×
02Eau de toiletteBeauty & Wellness28.26×
03Soho House (club)Business & Career20.00×
04Max MaraFashion & Accessoires19.32×
05DiptyqueBeauty & Wellness13.98×
06Acne StudiosFashion & Accessoires13.74×
07Maison MargielaFashion & Accessoires11.62×
08Animal testingPolitics & Society11.24×
09Alexander McQueen (brand)Fashion & Accessoires10.80×
10CosmoProfBeauty & Wellness10.61×
11Stella McCartneyFashion & Accessoires9.62×
12Kitchen knifeHome & Garden7.96×
13BB creamBeauty & Wellness6.50×
14Anya Taylor-JoyMovies & TV5.78×
15High-net-worth individualBusiness & Career5.44×
16MilanTravel & Leisure5.18×
17Hair ExtensionsBeauty & Wellness4.22×
18LipstickBeauty & Wellness3.95×
19Staples (Canada)Business & Career2.71×
20NordstromShopping2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parfum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parfum audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.67×
IndulgenceJOY2.63×
Quality AwarenessPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parfum audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Community OrientationOPEN0.89×
Social Media UsageJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parfum have in United States?

Parfum has an estimated audience of 1,985,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parfum fans?

58.0% of Parfum fans are female, 42.0% are male, with an average age of 32.0 years.

03

Which brands do Parfum fans like most?

Parfum fans show strongest brand affinity for Creed (band) (49.58×), Animal testing (11.24×), and Eau de toilette (28.26×) over the country average.

04

Where do Parfum fans live in United States?

Parfum fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Parfum fans also like?

Beyond Parfum itself, the audience over-indexes on Animal testing (11.24×), Eau de toilette (28.26×), Max Mara (19.32×), and Acne Studios (13.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fragrances audiences in United States

See Parfum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parfum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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