Parfum Audience in United States
Parfum has an estimated audience of 1,985,782 people in United States. 58.0% are female, 42.0% are male, average age 32.0. Top brand affinities: Product design, Lulu 黃路梓茵, UK garage, Mothercare, Isometric exercise.
Top brand affinities include Product design, Lulu 黃路梓茵, UK garage, with strongest over-indexing on Product design (5.01× the country average). Demographically, the Parfum audience skews more female with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Beauty & Wellness · Type: Topic · Subtype: Fragrances
Demographics of Parfum fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 32.0 |
| Estimated audience size | 1,985,782 |
Audience persona
The typical Parfum fan in United States is more female, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5.01× | Business & Career |
| Lulu 黃路梓茵 | 6.73× | Movies & TV |
| UK garage | 10.1× | Music & Radio |
| Mothercare | 4.1× | Kids & Family |
| Isometric exercise | 10.89× | Sports |
| Stamp collecting | 5.65× | Home & Garden |
| Iowa Lottery | 11.85× | Games |
| Sub Zero (Official) | 10.78× | Literature |
| Home equity | 2.09× | Home & Garden |
| Regional styles of Mexican music | 2.93× | Music & Radio |
| Bank account | 2.46× | Business & Career |
| New York Harbor | 12.86× | Travel & Leisure |
| Jersey (fabric) | 20× | Fashion & Accessoires |
| Elsword | 14.85× | Games |
| La Opinión | 5.95× | News |
| Laneige | 4.29× | Beauty & Wellness |
| JDSU | 2.05× | Business & Career |
| Corona (band) | 3.51× | Music & Radio |
| Justice | 1.63× | Politics & Society |
| Highland games | 5.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.96 |
| Design Affinity | PREMIUM | 2.16 |
| Quality Awareness | PREMIUM | 1.96 |
| Indulgence | JOY | 1.77 |
| LGBTQ+ Identity | OPEN | 1.63 |
| Pet Ownership | JOY | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| France | 10.7% |
| Japan | 5.7% |
See Parfum audiences in other countries
More Fragrances audiences in United States
- Fragrances (54,463,041)
- Fragrance oil (3,788,593)
- Charlie (fragrance) (2,707,200)
- Paris Hilton (fragrance) (2,160,440)
- Eau de toilette (1,622,775)
How to read this data
Audience size is the estimated number of people in United States who actively search for Parfum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.