Rascasse Audience Intelligence

Marni (clothing) Target Market in United States

A data profile of the people who buy, follow and care about Marni (clothing) in United States — modelled from more than twelve digital signal sources. Marni (clothing) has an estimated audience of 1,460,523 people in United States.

#10among Mainstream fashion in United States#1874among Brand in United States#799in Fashion & Accessoires

The average Marni (clothing) fan in United States is 35.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Lanvin (clothing), Vivienne Westwood, Alexander McQueen (brand), with strongest over-indexing on Lanvin (clothing) (58.37× the country average).

Demographically, the Marni (clothing) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marni (clothing) fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Lanvin (clothing).

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marni (clothing) profile in United States.

Audience size
1.5M
in United States
Gender
72.7%♀
27.3% male
Age
35.0
average years
Country rank
#18121
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marni (clothing)

72.7% are female, 27.3% are male, average age 35.0.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Marni (clothing) audience in United States
MetricValue
Female72.7%
Male27.3%
Average age35.0
Estimated audience size1,460,523
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Marni (clothing) audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Marni (clothing) audience comes from United States.

Worldwide audience distribution share by country for Marni (clothing)
CountryShare
Japan35.5%
United States17.2%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marni (clothing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Marni (clothing) customers by region in United States
#RegionReachAffinity×
01New York~200K3.00×
02Georgia~100K2.77×
03Washington, District of Columbia~10K2.75×
04Illinois~100K2.41×
05Florida~200K2.12×
06Alabama~40K1.98×
07Maryland~50K1.86×
08Mississippi~20K1.84×
09Louisiana~30K1.57×
10Michigan~60K1.51×
11Tennessee~40K1.38×
12South Carolina~30K1.38×
13New Jersey~50K1.37×
14California~200K1.36×
15Delaware~5K1.31×
16Connecticut~20K1.23×
17Wisconsin~30K1.22×
18Pennsylvania~60K1.17×
19North Carolina~50K1.13×
20Missouri~30K1.10×
21Virginia~40K1.08×
22Ohio~50K1.03×
23Hawaii~7K1.03×
24Texas~100K1.01×
25Indiana~30K0.96×
26Massachusetts~20K0.85×
27Arkansas~10K0.81×
28Rhode Island~4K0.81×
29Nevada~10K0.80×
30Alaska~2K0.76×
31South Dakota~3K0.74×
32North Dakota~2K0.74×
33Vermont~2K0.74×
34Montana~3K0.71×
35Minnesota~10K0.69×
36Kentucky~10K0.69×
37West Virginia~4K0.62×
38Maine~3K0.62×
39Idaho~4K0.61×
40New Hampshire~4K0.61×
41Nebraska~4K0.58×
42Washington~20K0.57×
43Iowa~7K0.56×
44New Mexico~4K0.56×
45Kansas~6K0.54×
46Arizona~20K0.53×
47Oklahoma~9K0.53×
48Oregon~8K0.49×
49Colorado~10K0.46×
50Utah~6K0.45×
Fig. 06

Affinity by region

Affinity by region — Marni (clothing), United States
0.45×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marni (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marni (clothing) audience
#·InterestCategoryAffinity×
01Lanvin (clothing)Fashion & Accessoires58.37×
02Proenza SchoulerFashion & Accessoires51.13×
03Alexander McQueen (brand)Fashion & Accessoires48.80×
04Karl LagerfeldFashion & Accessoires46.85×
05Vivienne WestwoodFashion & Accessoires41.27×
06AesopBeauty & Wellness37.43×
07Loro PianaFashion & Accessoires33.28×
08Comme des GarçonsFashion & Accessoires31.43×
09Max MaraFashion & Accessoires31.09×
10Maison MargielaFashion & Accessoires28.57×
11MonclerFashion & Accessoires26.32×
12Polo Ralph LaurenFashion & Accessoires21.96×
13Isabel MarantFashion & Accessoires21.47×
14ValentinoFashion & Accessoires20.00×
15Patek PhilippeFashion & Accessoires19.17×
16Marc JacobsFashion & Accessoires16.39×
17PandoraFashion & Accessoires16.37×
18Net-a-PorterShopping15.43×
19Louis VuittonFashion & Accessoires8.07×
20Macy'sShopping5.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marni (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marni (clothing) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM5.79×
Quality AwarenessPREMIUM4.07×
Design AffinityPREMIUM3.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marni (clothing) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.39×
Need for SecurityCONSERVATISM0.39×
SpiritualityBALANCE0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marni (clothing)'s target market in United States?

Marni (clothing)'s target market in United States covers an estimated 1,460,523 people, concentrated in New York and California.

02

What is the gender split and age of Marni (clothing) customers?

72.7% of the Marni (clothing) audience are female, 27.3% are male, with an average age of 35.0 years.

03

Which brands do Marni (clothing) fans like most?

Marni (clothing) fans show strongest brand affinity for Lanvin (clothing) (58.37×), Vivienne Westwood (41.27×), and Alexander McQueen (brand) (48.8×) over the country average.

04

Where do Marni (clothing) fans live in United States?

Marni (clothing) fans in United States are most concentrated in New York (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Marni (clothing) fans also like?

Beyond Marni (clothing) itself, the audience over-indexes on Vivienne Westwood (41.27×), Alexander McQueen (brand) (48.8×), Polo Ralph Lauren (21.96×), and Karl Lagerfeld (46.85×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Marni (clothing) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marni (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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