Marni (clothing) Audience in United States

Marni (clothing) logo

Marni (clothing) has an estimated audience of 1,474,118 people in United States. 72.7% are female, 27.3% are male, average age 35.0. Top regions: New York, Florida, California. Top brand affinities: Lanvin (clothing), Vivienne Westwood, Alexander McQueen (brand), Karl Lagerfeld, Comme des Garçons.

The average Marni (clothing) fan in United States is 35.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Lanvin (clothing), Vivienne Westwood, Alexander McQueen (brand), with strongest over-indexing on Lanvin (clothing) (58.37× the country average). Demographically, the Marni (clothing) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

Demographics of Marni (clothing) fans

Demographic split for Marni (clothing) audience in United States
MetricValue
Female72.7%
Male27.3%
Average age35.0
Estimated audience size1,474,118

Audience persona

The typical Marni (clothing) fan in United States is more female, around 35.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Lanvin (clothing).

Top regions in United States

Top regions ranked by reach for Marni (clothing) in United States
RegionReachAffinity
New York258,9253.14×
Florida221,2182.22×
California186,5951.15×
Illinois128,5582.62×
Texas128,4781.01×
Georgia127,6072.81×
Pennsylvania61,6791.24×
Michigan60,1821.56×
New Jersey54,0931.44×
North Carolina49,6031.12×
Maryland49,5171.95×
Ohio47,3711.04×
Tennessee41,5481.41×
Virginia39,4851.1×
Alabama38,8541.89×
Louisiana30,7801.62×
South Carolina30,3001.37×
Wisconsin27,3401.23×
Indiana26,6000.99×
Missouri26,2331.1×
Massachusetts24,4140.84×
Mississippi21,6851.79×
Connecticut18,8181.27×
Washington15,9650.54×
Arizona14,3690.48×
Minnesota13,9900.66×
Washington, District of Columbia12,9672.93×
Kentucky11,8780.64×
Nevada11,0950.78×
Arkansas8,7380.72×
Colorado8,4990.37×
Hawaii7,0941.12×
Oklahoma6,4650.39×
Oregon6,4550.38×
Delaware5,3911.33×
Iowa5,1550.42×
Kansas4,4560.38×
Rhode Island3,2930.7×
Utah3,1050.24×
Nebraska2,7230.37×
West Virginia2,1620.31×
New Hampshire1,7810.31×
New Mexico1,6930.23×
Maine1,6140.31×
Idaho1,3630.18×
Vermont7840.3×
Alaska7630.24×
North Dakota7490.25×
Montana6650.16×
South Dakota5660.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marni (clothing) audience
BrandAffinityCategory
Lanvin (clothing)58.37×Fashion & Accessoires
Vivienne Westwood41.27×Fashion & Accessoires
Alexander McQueen (brand)48.8×Fashion & Accessoires
Karl Lagerfeld46.85×Fashion & Accessoires
Comme des Garçons31.43×Fashion & Accessoires
Maison Margiela28.57×Fashion & Accessoires
Aesop37.43×Beauty & Wellness
Max Mara31.09×Fashion & Accessoires
Pandora16.37×Fashion & Accessoires
Loro Piana33.28×Fashion & Accessoires
Marc Jacobs16.39×Fashion & Accessoires
Proenza Schouler51.13×Fashion & Accessoires
Isabel Marant21.47×Fashion & Accessoires
Net-a-Porter15.43×Shopping
Moncler26.32×Fashion & Accessoires
Polo Ralph Lauren21.96×Fashion & Accessoires
Macy's5.67×Shopping
Louis Vuitton8.07×Fashion & Accessoires
Valentino20×Fashion & Accessoires
Patek Philippe19.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marni (clothing) audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
IndulgenceJOY2.81
Design AffinityPREMIUM2.54
Quality AwarenessPREMIUM2.36
Pet OwnershipJOY1.88
Early Adopter MentalityPOWER1.88

Worldwide distribution

Worldwide audience distribution share by country for Marni (clothing)
CountryShare
Japan35.5%
United States17.4%
China9.9%

See Marni (clothing) audiences in other countries

More Mainstream fashion audiences in United States

Frequently asked questions

How many fans does Marni (clothing) have in United States?

Marni (clothing) has an estimated audience of 1,474,118 people in United States, concentrated in New York and Florida.

What is the gender split and age of Marni (clothing) fans?

72.7% of Marni (clothing) fans are female, 27.3% are male, with an average age of 35.0 years.

Which brands do Marni (clothing) fans like most?

Marni (clothing) fans show strongest brand affinity for Lanvin (clothing) (58.37×), Vivienne Westwood (41.27×), and Alexander McQueen (brand) (48.8×) over the country average.

Where do Marni (clothing) fans live in United States?

Marni (clothing) fans in United States are most concentrated in New York (reach 258,925), Florida (reach 221,218), and California (reach 186,595). These three regions account for the largest share of the active audience.

What other brands do Marni (clothing) fans also like?

Beyond Marni (clothing) itself, the audience over-indexes on Vivienne Westwood (41.27×), Alexander McQueen (brand) (48.8×), Karl Lagerfeld (46.85×), and Comme des Garçons (31.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marni (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.