Proenza Schouler Audience in United States
Proenza Schouler has an estimated audience of 892,975 people in United States. 75.6% are female, 24.4% are male, average age 37.4. Top regions: New York, California, Texas.
The average Proenza Schouler fan in United States is 37.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Demographically, the Proenza Schouler audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Indulgence.
Category: Fashion & Accessoires · Type: Brand
Demographics of Proenza Schouler fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 37.4 |
| Estimated audience size | 892,975 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 408,502 | 8.19× |
| California | 218,394 | 2.22× |
| Texas | 63,891 | 0.83× |
| Florida | 60,072 | 0.99× |
| New Jersey | 59,684 | 2.63× |
| Illinois | 39,918 | 1.34× |
| Massachusetts | 32,506 | 1.85× |
| Pennsylvania | 30,300 | 1.01× |
| Georgia | 27,255 | 0.99× |
| Washington | 23,391 | 1.31× |
| Virginia | 22,139 | 1.02× |
| North Carolina | 20,479 | 0.76× |
| Connecticut | 16,648 | 1.86× |
| Maryland | 16,305 | 1.06× |
| Michigan | 14,096 | 0.6× |
| Colorado | 14,071 | 1× |
| Ohio | 13,940 | 0.51× |
| Arizona | 12,033 | 0.66× |
| Oregon | 10,972 | 1.07× |
| Tennessee | 10,565 | 0.59× |
| Minnesota | 9,087 | 0.71× |
| Washington, District of Columbia | 8,911 | 3.32× |
| Louisiana | 8,496 | 0.74× |
| South Carolina | 8,131 | 0.61× |
| Missouri | 7,059 | 0.49× |
| Nevada | 6,723 | 0.78× |
| Indiana | 6,655 | 0.41× |
| Wisconsin | 5,957 | 0.44× |
| Alabama | 5,158 | 0.41× |
| Kentucky | 4,796 | 0.43× |
| Hawaii | 3,933 | 1.02× |
| Utah | 3,905 | 0.49× |
| Kansas | 3,723 | 0.53× |
| Oklahoma | 3,700 | 0.37× |
| Rhode Island | 3,207 | 1.13× |
| Maine | 3,068 | 0.96× |
| Arkansas | 2,953 | 0.4× |
| Iowa | 2,857 | 0.39× |
| Mississippi | 2,389 | 0.32× |
| New Hampshire | 2,120 | 0.6× |
| New Mexico | 2,065 | 0.46× |
| Montana | 1,790 | 0.72× |
| Idaho | 1,742 | 0.39× |
| Delaware | 1,650 | 0.67× |
| Nebraska | 1,591 | 0.36× |
| Vermont | 1,543 | 0.98× |
| West Virginia | 1,286 | 0.31× |
| Alaska | 1,027 | 0.54× |
| South Dakota | 884 | 0.43× |
| North Dakota | 860 | 0.47× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.21 |
| Indulgence | JOY | 3.02 |
| Pet Ownership | JOY | 2.92 |
| Luxury Orientation | PREMIUM | 2.43 |
| Sustainability | BALANCE | 2.05 |
| Quality Awareness | PREMIUM | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.7% |
| China | 10.1% |
| United Kingdom | 8.0% |
See Proenza Schouler audiences in other countries
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- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Proenza Schouler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.