Rascasse Audience Intelligence

Proenza Schouler Target Market in United States

A data profile of the people who buy, follow and care about Proenza Schouler in United States — modelled from more than twelve digital signal sources. Proenza Schouler has an estimated audience of 893,681 people in United States.

#2611among Brand in United States#1022in Fashion & Accessoires

The average Proenza Schouler fan in United States is 37.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Proenza Schouler profile in United States.

Audience size
894K
in United States
Gender
75.6%♀
24.4% male
Age
37.4
average years
Country rank
#25519
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Proenza Schouler

75.6% are female, 24.4% are male, average age 37.4.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Proenza Schouler audience in United States
MetricValue
Female75.6%
Male24.4%
Average age37.4
Estimated audience size893,681
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Proenza Schouler audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

48.4%

of the worldwide Proenza Schouler audience comes from United States.

Worldwide audience distribution share by country for Proenza Schouler
CountryShare
United States48.4%
China12.3%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Proenza Schouler audience in United States is strongest.

Fig. 05

Top regions by affinity

Proenza Schouler customers by region in United States
#RegionReachAffinity×
01New York~400K8.29×
02Washington, District of Columbia~6K2.33×
03New Jersey~50K2.31×
04California~200K1.99×
05Massachusetts~30K1.72×
06Illinois~50K1.61×
07Connecticut~10K1.51×
08Washington~20K1.17×
09Maryland~20K1.06×
10Oregon~10K1.03×
11Hawaii~4K1.03×
12Rhode Island~3K1.02×
13Maine~3K1.00×
14Vermont~2K1.00×
15Pennsylvania~30K0.98×
16Virginia~20K0.98×
17Montana~2K0.97×
18Florida~60K0.96×
19Alaska~2K0.96×
20North Dakota~2K0.95×
21Georgia~30K0.94×
22Colorado~10K0.94×
23South Dakota~2K0.94×
24Delaware~2K0.93×
25New Hampshire~3K0.92×
26West Virginia~4K0.91×
27Idaho~4K0.89×
28Nebraska~4K0.89×
29Mississippi~6K0.88×
30New Mexico~4K0.88×
31Nevada~7K0.87×
32Louisiana~10K0.86×
33Arkansas~6K0.86×
34Minnesota~10K0.85×
35Kansas~6K0.85×
36Iowa~6K0.84×
37Oklahoma~8K0.82×
38Utah~7K0.82×
39South Carolina~10K0.81×
40Texas~60K0.80×
41North Carolina~20K0.80×
42Arizona~10K0.80×
43Kentucky~9K0.80×
44Alabama~10K0.79×
45Tennessee~10K0.77×
46Wisconsin~10K0.76×
47Michigan~20K0.75×
48Missouri~10K0.75×
49Indiana~10K0.73×
50Ohio~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Proenza Schouler, United States
0.66×1.00×8.29×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Proenza Schouler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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