Karl Lagerfeld Audience in United States

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Karl Lagerfeld has an estimated audience of 2,058,193 people in United States. 70.6% are female, 29.4% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Japanese Language & Culture, Kaia Gerber, Bel Powley, Dan Stevens, The Prestige (film).

The average Karl Lagerfeld fan in United States is 33.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Japanese Language & Culture, Kaia Gerber, Bel Powley, with strongest over-indexing on Japanese Language & Culture (648.34× the country average). Demographically, the Karl Lagerfeld audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

Demographics of Karl Lagerfeld fans

Demographic split for Karl Lagerfeld audience in United States
MetricValue
Female70.6%
Male29.4%
Average age33.7
Estimated audience size2,058,193

Audience persona

The typical Karl Lagerfeld fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Japanese Language & Culture.

Top regions in United States

Top regions ranked by reach for Karl Lagerfeld in United States
RegionReachAffinity
California529,7292.34×
Texas304,6441.72×
Florida303,7172.18×
New York258,4742.25×
Illinois115,2241.68×
New Jersey108,1482.07×
Georgia95,8321.51×
Arizona86,8212.07×
Pennsylvania68,9070.99×
North Carolina61,4180.99×
Virginia55,0151.1×
Massachusetts51,1921.26×
Michigan46,7240.87×
Maryland45,7751.29×
Ohio44,9360.71×
Washington40,8220.99×
Nevada40,3672.03×
Tennessee35,4540.86×
Colorado28,0750.87×
Louisiana27,2451.03×
Indiana27,0560.72×
South Carolina26,2040.85×
Connecticut25,0311.21×
Alabama24,6720.86×
Missouri24,1110.73×
Minnesota20,5020.7×
Oregon20,1750.86×
Wisconsin19,1960.62×
Kentucky17,5430.68×
Oklahoma15,6990.69×
Mississippi13,4890.8×
Arkansas12,3690.73×
Utah12,2190.66×
Kansas11,1500.69×
New Mexico9,4460.92×
Washington, District of Columbia9,3931.52×
Hawaii8,9991.02×
Iowa8,7770.52×
Rhode Island7,1431.09×
Nebraska6,1010.59×
New Hampshire5,5730.69×
Delaware5,3880.95×
Idaho5,2050.5×
West Virginia4,2480.44×
Maine3,9140.53×
Montana2,3200.41×
Alaska2,2360.51×
Vermont1,9900.55×
South Dakota1,7830.37×
North Dakota1,7590.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Karl Lagerfeld audience
BrandAffinityCategory
Japanese Language & Culture648.34×Business & Career
Kaia Gerber32.8×Fashion & Accessoires
Bel Powley62.17×Movies & TV
Dan Stevens31.4×Movies & TV
The Prestige (film)24.39×Movies & TV
Vivienne Westwood18.69×Fashion & Accessoires
Joel Edgerton26.57×Movies & TV
Kurt Geiger16.75×Fashion & Accessoires
Valerian and the City of a Thousand Planets45.69×Movies & TV
Keira Knightley12.92×Movies & TV
Jessica Chastain15.2×Movies & TV
Die Antwoord33.88×Music & Radio
Macy's3.59×Shopping
Stella McCartney13.36×Fashion & Accessoires
Max Mara16.02×Fashion & Accessoires
Lily Allen13.84×Music & Radio
Rosamund Pike12.61×Movies & TV
Transcendence (2014 film)34.97×Movies & TV
Joan Collins25.27×Fashion & Accessoires
Max Greenfield24.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Karl Lagerfeld audience
TraitClusterScore
Luxury OrientationPREMIUM3.11
IndulgenceJOY2.74
Design AffinityPREMIUM2.23
Pet OwnershipJOY2.1
SustainabilityBALANCE1.95
MindfulnessBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Karl Lagerfeld
CountryShare
United States14.4%
Germany9.7%
France6.3%

See Karl Lagerfeld audiences in other countries

More Fashion designer audiences in United States

Frequently asked questions

How many fans does Karl Lagerfeld have in United States?

Karl Lagerfeld has an estimated audience of 2,058,193 people in United States, concentrated in California and Texas.

What is the gender split and age of Karl Lagerfeld fans?

70.6% of Karl Lagerfeld fans are female, 29.4% are male, with an average age of 33.7 years.

Which brands do Karl Lagerfeld fans like most?

Karl Lagerfeld fans show strongest brand affinity for Japanese Language & Culture (648.34×), Kaia Gerber (32.8×), and Bel Powley (62.17×) over the country average.

Where do Karl Lagerfeld fans live in United States?

Karl Lagerfeld fans in United States are most concentrated in California (reach 529,729), Texas (reach 304,644), and Florida (reach 303,717). These three regions account for the largest share of the active audience.

What other brands do Karl Lagerfeld fans also like?

Beyond Karl Lagerfeld itself, the audience over-indexes on Kaia Gerber (32.8×), Bel Powley (62.17×), Dan Stevens (31.4×), and The Prestige (film) (24.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Lagerfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.