Rascasse Audience Intelligence

Karl Lagerfeld Audience in United States

A data profile of the people who buy, follow and care about Karl Lagerfeld in United States — modelled from more than twelve digital signal sources. Karl Lagerfeld has an estimated audience of 2,018,704 people in United States.

#9among Fashion designer in United States#2577among Person in United States#627in Fashion & Accessoires

The average Karl Lagerfeld fan in United States is 33.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Japanese Language & Culture, Kaia Gerber, Bel Powley, with strongest over-indexing on Japanese Language & Culture (648.34× the country average).

Demographically, the Karl Lagerfeld audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Karl Lagerfeld fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Japanese Language & Culture.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Karl Lagerfeld profile in United States.

Audience size
2M
in United States
Gender
70.6%♀
29.4% male
Age
33.7
average years
Country rank
#14129
Person in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Karl Lagerfeld fans

70.6% are female, 29.4% are male, average age 33.7.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Karl Lagerfeld audience in United States
MetricValue
Female70.6%
Male29.4%
Average age33.7
Estimated audience size2,018,704
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Karl Lagerfeld audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4916%
50+12%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Karl Lagerfeld audience comes from United States.

Worldwide audience distribution share by country for Karl Lagerfeld
CountryShare
United States14.2%
Germany9.0%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Karl Lagerfeld audience in United States is strongest.

Fig. 05

Top regions by affinity

Karl Lagerfeld fans by region: top regions in United States
#RegionReachAffinity×
01California~500K2.20×
02New York~300K2.18×
03Florida~300K2.14×
04Nevada~40K2.09×
05New Jersey~100K2.08×
06Arizona~90K2.04×
07Texas~300K1.67×
08Illinois~100K1.59×
09Washington, District of Columbia~10K1.54×
10Georgia~90K1.49×
11Maryland~50K1.35×
12Massachusetts~50K1.27×
13Connecticut~20K1.20×
14Virginia~60K1.15×
15Rhode Island~8K1.15×
16Hawaii~9K1.04×
17Delaware~6K1.04×
18Louisiana~30K1.02×
19Pennsylvania~70K0.97×
20Washington~40K0.97×
21North Carolina~60K0.95×
22New Mexico~10K0.94×
23Tennessee~40K0.88×
24Alabama~30K0.88×
25Michigan~50K0.86×
26Colorado~30K0.85×
27Oregon~20K0.84×
28South Carolina~30K0.83×
29Mississippi~10K0.83×
30Indiana~30K0.75×
31Missouri~20K0.75×
32Arkansas~10K0.75×
33New Hampshire~6K0.73×
34Ohio~50K0.72×
35Kentucky~20K0.71×
36Minnesota~20K0.70×
37Oklahoma~20K0.70×
38Kansas~10K0.70×
39Utah~10K0.69×
40Vermont~3K0.69×
41Alaska~3K0.68×
42Nebraska~7K0.64×
43Wisconsin~20K0.63×
44Maine~5K0.61×
45North Dakota~3K0.61×
46Idaho~6K0.59×
47West Virginia~6K0.58×
48Iowa~10K0.57×
49South Dakota~3K0.57×
50Montana~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Karl Lagerfeld, United States
0.56×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Karl Lagerfeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Karl Lagerfeld audience
#·InterestCategoryAffinity×
01Japanese Language & CultureBusiness & Career648.34×
02Bel PowleyMovies & TV62.17×
03Valerian and the City of a Thousand PlanetsMovies & TV45.69×
04Transcendence (2014 film)Movies & TV34.97×
05Die AntwoordMusic & Radio33.88×
06Kaia GerberFashion & Accessoires32.80×
07Dan StevensMovies & TV31.40×
08Joel EdgertonMovies & TV26.57×
09Joan CollinsFashion & Accessoires25.27×
10The Prestige (film)Movies & TV24.39×
11Max GreenfieldMovies & TV24.35×
12Vivienne WestwoodFashion & Accessoires18.69×
13Kurt GeigerFashion & Accessoires16.75×
14Max MaraFashion & Accessoires16.02×
15Jessica ChastainMovies & TV15.20×
16Lily AllenMusic & Radio13.84×
17Stella McCartneyFashion & Accessoires13.36×
18Keira KnightleyMovies & TV12.92×
19Rosamund PikeMovies & TV12.61×
20Macy'sShopping3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Karl Lagerfeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Karl Lagerfeld audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.33×
Design AffinityPREMIUM2.00×
IndulgenceJOY1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Karl Lagerfeld audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.96×
MindfulnessBALANCE1.10×
Risk AppetiteTHRILL1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Karl Lagerfeld have in United States?

Karl Lagerfeld has an estimated audience of 2,018,704 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Karl Lagerfeld fans?

70.6% of Karl Lagerfeld fans are female, 29.4% are male, with an average age of 33.7 years.

03

Which brands do Karl Lagerfeld fans like most?

Karl Lagerfeld fans show strongest brand affinity for Japanese Language & Culture (648.34×), Kaia Gerber (32.8×), and Bel Powley (62.17×) over the country average.

04

Where do Karl Lagerfeld fans live in United States?

Karl Lagerfeld fans in United States are most concentrated in California (reach ~500K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Karl Lagerfeld fans also like?

Beyond Karl Lagerfeld itself, the audience over-indexes on Kaia Gerber (32.8×), Bel Powley (62.17×), Dan Stevens (31.4×), and The Prestige (film) (24.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Karl Lagerfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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