Japanese Language & Culture Audience in United States
Japanese Language & Culture has an estimated audience of 379,874 people in United States. 52.5% are female, 47.5% are male, average age 30.5. Top regions: Texas, Alabama, Tennessee. Top brand affinities: Karl Lagerfeld, Pokémon Trading Card Game, Group buying, Anime and manga fandom, Dungeons & Dragons.
The average Japanese Language & Culture fan in United States is 30.5 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Alabama, Tennessee. Top brand affinities include Karl Lagerfeld, Pokémon Trading Card Game, Group buying, with strongest over-indexing on Karl Lagerfeld (59.96× the country average). Demographically, the Japanese Language & Culture audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Japanese Language & Culture fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 30.5 |
| Estimated audience size | 379,874 |
Audience persona
The typical Japanese Language & Culture fan in United States is balanced, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Karl Lagerfeld.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 8,422 | 0.26× |
| Alabama | 8,198 | 1.54× |
| Tennessee | 7,810 | 1.02× |
| Indiana | 7,555 | 1.09× |
| Missouri | 7,317 | 1.19× |
| Florida | 7,261 | 0.28× |
| California | 7,232 | 0.17× |
| Hawaii | 7,214 | 4.42× |
| North Carolina | 7,025 | 0.61× |
| Ohio | 6,997 | 0.6× |
| Georgia | 6,968 | 0.6× |
| Michigan | 6,965 | 0.7× |
| Illinois | 6,750 | 0.53× |
| Arizona | 6,672 | 0.86× |
| Pennsylvania | 6,643 | 0.52× |
| Colorado | 6,560 | 1.1× |
| Nevada | 6,542 | 1.78× |
| Oregon | 6,459 | 1.48× |
| Utah | 6,420 | 1.89× |
| Virginia | 6,379 | 0.69× |
| Maryland | 6,347 | 0.97× |
| New Jersey | 6,331 | 0.66× |
| Minnesota | 6,190 | 1.14× |
| New York | 6,145 | 0.29× |
| Massachusetts | 6,126 | 0.82× |
| Washington | 5,981 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Karl Lagerfeld | 59.96× | Fashion & Accessoires |
| Pokémon Trading Card Game | 34.4× | Games |
| Group buying | 24.1× | Shopping |
| Anime and manga fandom | 9.86× | Literature |
| Dungeons & Dragons | 15.49× | Games |
| Cyberpunk 2077 | 24.94× | Games |
| Rick and Morty | 9.52× | Movies & TV |
| Owen Wilson | 17.48× | Movies & TV |
| Collectible card game | 10.57× | Games |
| Nicholas Hoult | 14.45× | Movies & TV |
| Michelle Monaghan | 19.76× | Movies & TV |
| Indeed.com | 4.65× | Business & Career |
| Avan Jogia | 21.52× | Movies & TV |
| Helen Hunt | 20× | Movies & TV |
| Lego Star Wars | 26.44× | Kids & Family |
| Toyota Supra | 15.48× | Cars & Mobility |
| Planet Fitness | 4.02× | Sports |
| Mount Fuji | 34.29× | Travel & Leisure |
| Superman | 2.56× | Movies & TV |
| Action role-playing game | 6.98× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.84 |
| Luxury Orientation | PREMIUM | 1.61 |
| Design Affinity | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.32 |
| Sustainability | BALANCE | 1.29 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 68.3% |
| United States | 5.8% |
| India | 2.7% |
See Japanese Language & Culture audiences in other countries
- Japanese Language & Culture — Germany
- Japanese Language & Culture — United Kingdom
- Japanese Language & Culture — France
- Japanese Language & Culture — Italy
- Japanese Language & Culture — Spain
- Japanese Language & Culture — Brazil
- Japanese Language & Culture — Japan
- Japanese Language & Culture — South Korea
- Japanese Language & Culture — India
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Japanese Language & Culture have in United States?
Japanese Language & Culture has an estimated audience of 379,874 people in United States, concentrated in Texas and Alabama.
What is the gender split and age of Japanese Language & Culture fans?
52.5% of Japanese Language & Culture fans are female, 47.5% are male, with an average age of 30.5 years.
Which brands do Japanese Language & Culture fans like most?
Japanese Language & Culture fans show strongest brand affinity for Karl Lagerfeld (59.96×), Pokémon Trading Card Game (34.4×), and Group buying (24.1×) over the country average.
Where do Japanese Language & Culture fans live in United States?
Japanese Language & Culture fans in United States are most concentrated in Texas (reach 8,422), Alabama (reach 8,198), and Tennessee (reach 7,810). These three regions account for the largest share of the active audience.
What other brands do Japanese Language & Culture fans also like?
Beyond Japanese Language & Culture itself, the audience over-indexes on Pokémon Trading Card Game (34.4×), Group buying (24.1×), Anime and manga fandom (9.86×), and Dungeons & Dragons (15.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Japanese Language & Culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.