Chanel No. 5 Audience in United States

Chanel No. 5 logo

Chanel No. 5 has an estimated audience of 470,056 people in United States. 70.0% are female, 30.0% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Sex and the City (film), Charlize Theron, Natalie Portman, Dakota Johnson, Meryl Streep.

The average Chanel No. 5 fan in United States is 29.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sex and the City (film), Charlize Theron, Natalie Portman, with strongest over-indexing on Sex and the City (film) (29.41× the country average). Demographically, the Chanel No. 5 audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

Demographics of Chanel No. 5 fans

Demographic split for Chanel No. 5 audience in United States
MetricValue
Female70.0%
Male30.0%
Average age29.7
Estimated audience size470,056

Audience persona

The typical Chanel No. 5 fan in United States is more female, around 29.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Sex and the City (film).

Top regions in United States

Top regions ranked by reach for Chanel No. 5 in United States
RegionReachAffinity
California68,5851.33×
Texas53,1741.32×
Florida36,9751.16×
New York32,5111.24×
Illinois17,8741.14×
Georgia17,3621.2×
North Carolina15,9701.13×
Pennsylvania15,8921×
Ohio15,2801.06×
New Jersey13,3111.11×
Virginia12,3981.08×
Michigan11,9890.98×
Tennessee10,6531.13×
Arizona10,2921.07×
Massachusetts9,9491.07×
Washington9,8901.05×
Indiana8,9251.04×
Maryland8,5051.05×
Alabama8,0891.23×
South Carolina7,8901.12×
Missouri7,8521.04×
Louisiana7,4841.23×
Colorado6,8200.92×
Kentucky6,5331.11×
Wisconsin6,1690.87×
Minnesota5,9790.89×
Oklahoma5,5361.06×
Connecticut5,3431.13×
Oregon5,0390.94×
Nevada4,7541.05×
Mississippi4,3461.12×
Arkansas4,1231.06×
Kansas3,9511.07×
Utah3,6710.87×
Iowa3,2530.84×
New Mexico2,3330.99×
West Virginia2,2971.05×
Nebraska2,1810.93×
Idaho1,8590.79×
Hawaii1,7620.87×
Rhode Island1,4921×
New Hampshire1,4780.8×
Washington, District of Columbia1,4071×
Maine1,2650.75×
Delaware1,2150.94×
Montana8900.68×
Alaska7860.78×
South Dakota7530.69×
North Dakota7330.76×
Vermont5530.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chanel No. 5 audience
BrandAffinityCategory
Sex and the City (film)29.41×Movies & TV
Charlize Theron14.72×Movies & TV
Natalie Portman12.37×Movies & TV
Dakota Johnson10.21×Movies & TV
Meryl Streep14.29×Movies & TV
Emma Stone10.5×Movies & TV
Julia Roberts10.56×Movies & TV
Louis Vuitton5.06×Fashion & Accessoires
Perfume (Japanese band)13.43×Music & Radio
Intimissimi16.85×Fashion & Accessoires
Pandora8×Fashion & Accessoires
Johnny Depp8.07×Movies & TV
Primera Hora (Puerto Rico)16.01×News
Bath and Bodyworks4.79×Shopping
Bleu de Chanel24.4×Beauty & Wellness
Jessica Chastain11.29×Movies & TV
Givenchy6.75×Fashion & Accessoires
WAPA-TV14.7×Movies & TV
Massimo Dutti20.4×Shopping
Hermès5.7×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chanel No. 5 audience
TraitClusterScore
Luxury OrientationPREMIUM3.22
Design AffinityPREMIUM2.46
Convenience OrientationPREMIUM2.23
IndulgenceJOY2.16
Early Adopter MentalityPOWER1.92
Quality AwarenessPREMIUM1.78

Worldwide distribution

Worldwide audience distribution share by country for Chanel No. 5
CountryShare
United States13.6%
Japan10.1%
Poland7.9%

See Chanel No. 5 audiences in other countries

More Fragrances audiences in United States

Frequently asked questions

How many fans does Chanel No. 5 have in United States?

Chanel No. 5 has an estimated audience of 470,056 people in United States, concentrated in California and Texas.

What is the gender split and age of Chanel No. 5 fans?

70.0% of Chanel No. 5 fans are female, 30.0% are male, with an average age of 29.7 years.

Which brands do Chanel No. 5 fans like most?

Chanel No. 5 fans show strongest brand affinity for Sex and the City (film) (29.41×), Charlize Theron (14.72×), and Natalie Portman (12.37×) over the country average.

Where do Chanel No. 5 fans live in United States?

Chanel No. 5 fans in United States are most concentrated in California (reach 68,585), Texas (reach 53,174), and Florida (reach 36,975). These three regions account for the largest share of the active audience.

What other brands do Chanel No. 5 fans also like?

Beyond Chanel No. 5 itself, the audience over-indexes on Charlize Theron (14.72×), Natalie Portman (12.37×), Dakota Johnson (10.21×), and Meryl Streep (14.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chanel No. 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.