Rascasse Audience Intelligence

Chanel No. 5 Target Market in United States

A data profile of the people who buy, follow and care about Chanel No. 5 in United States — modelled from more than twelve digital signal sources. Chanel No. 5 has an estimated audience of 478,984 people in United States.

#29among Fragrances in United States#3856among Brand in United States#411in Beauty & Wellness

The average Chanel No. 5 fan in United States is 29.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charlize Theron, Sex and the City (film), Meryl Streep, with strongest over-indexing on Charlize Theron (14.72× the country average).

Demographically, the Chanel No. 5 audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chanel No. 5 fan in United States is more female, around 29.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Charlize Theron.

Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chanel No. 5 profile in United States.

Audience size
479K
in United States
Gender
70.0%♀
30.0% male
Age
29.7
average years
Country rank
#37584
Brand in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chanel No. 5

70.0% are female, 30.0% are male, average age 29.7.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Chanel No. 5 audience in United States
MetricValue
Female70.0%
Male30.0%
Average age29.7
Estimated audience size478,984
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Chanel No. 5 audience in United States
Age bracketShare%
16-1948%
20-2921%
30-3914%
40-4912%
50+6%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Chanel No. 5 audience comes from United States.

Worldwide audience distribution share by country for Chanel No. 5
CountryShare
United States13.7%
Japan10.0%
Poland7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chanel No. 5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Chanel No. 5 customers by region in United States
#RegionReachAffinity×
01Alabama~8K1.22×
02California~60K1.21×
03Texas~50K1.20×
04Louisiana~7K1.19×
05New York~30K1.15×
06Tennessee~10K1.13×
07Georgia~20K1.12×
08Mississippi~4K1.12×
09Florida~40K1.11×
10West Virginia~2K1.11×
11North Carolina~20K1.09×
12South Carolina~8K1.09×
13Kentucky~6K1.09×
14Connecticut~5K1.09×
15Arkansas~4K1.09×
16Kansas~4K1.09×
17Oklahoma~6K1.08×
18Illinois~20K1.07×
19New Jersey~10K1.06×
20Virginia~10K1.05×
21Arizona~10K1.05×
22Massachusetts~10K1.05×
23Missouri~8K1.04×
24Nevada~5K1.04×
25New Mexico~2K1.04×
26Rhode Island~2K1.04×
27Washington~10K1.03×
28Indiana~9K1.03×
29Maryland~8K1.03×
30Ohio~10K1.02×
31Pennsylvania~20K0.96×
32Nebraska~2K0.96×
33Washington, District of Columbia~1K0.96×
34Delaware~1K0.96×
35Michigan~10K0.95×
36Oregon~5K0.94×
37Alaska<1K0.93×
38Colorado~7K0.92×
39Iowa~4K0.92×
40Wisconsin~6K0.90×
41Utah~4K0.89×
42New Hampshire~2K0.89×
43Minnesota~6K0.88×
44North Dakota<1K0.88×
45Vermont<1K0.88×
46Hawaii~2K0.87×
47South Dakota<1K0.87×
48Idaho~2K0.85×
49Maine~1K0.85×
50Montana~1K0.81×
Fig. 06

Affinity by region

Affinity by region — Chanel No. 5, United States
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chanel No. 5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chanel No. 5 audience
#·InterestCategoryAffinity×
01Sex and the City (film)Movies & TV29.41×
02Bleu de ChanelBeauty & Wellness24.40×
03Massimo DuttiShopping20.40×
04IntimissimiFashion & Accessoires16.85×
05Primera Hora (Puerto Rico)News16.01×
06Charlize TheronMovies & TV14.72×
07WAPA-TVMovies & TV14.70×
08Meryl StreepMovies & TV14.29×
09Natalie PortmanMovies & TV12.37×
10Jessica ChastainMovies & TV11.29×
11Julia RobertsMovies & TV10.56×
12Emma StoneMovies & TV10.50×
13Dakota JohnsonMovies & TV10.21×
14Johnny DeppMovies & TV8.07×
15PandoraFashion & Accessoires8.00×
16GivenchyFashion & Accessoires6.75×
17HermèsFashion & Accessoires5.70×
18Louis VuittonFashion & Accessoires5.06×
19Bath and BodyworksShopping4.79×
20FIFA World Cup 2026Sports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chanel No. 5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chanel No. 5 audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.51×
Luxury OrientationPREMIUM1.50×
Design AffinityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chanel No. 5 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
SpiritualityBALANCE0.67×
Convenience OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chanel No. 5's target market in United States?

Chanel No. 5's target market in United States covers an estimated 478,984 people, concentrated in California and Texas.

02

What is the gender split and age of Chanel No. 5 customers?

70.0% of the Chanel No. 5 audience are female, 30.0% are male, with an average age of 29.7 years.

03

Which brands do Chanel No. 5 fans like most?

Chanel No. 5 fans show strongest brand affinity for Charlize Theron (14.72×), Sex and the City (film) (29.41×), and Meryl Streep (14.29×) over the country average.

04

Where do Chanel No. 5 fans live in United States?

Chanel No. 5 fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chanel No. 5 fans also like?

Beyond Chanel No. 5 itself, the audience over-indexes on Sex and the City (film) (29.41×), Meryl Streep (14.29×), Natalie Portman (12.37×), and Emma Stone (10.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chanel No. 5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chanel No. 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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