Bleu de Chanel Audience in United States
Bleu de Chanel has an estimated audience of 807,952 people in United States. 46.1% are female, 53.9% are male, average age 30.8. Top regions: California, Texas, Florida.
The average Bleu de Chanel fan in United States is 30.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Bleu de Chanel audience skews balanced with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Beauty & Wellness · Type: Brand · Subtype: Fragrances
Demographics of Bleu de Chanel fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 30.8 |
| Estimated audience size | 807,952 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 160,444 | 1.81× |
| Texas | 123,833 | 1.78× |
| Florida | 76,843 | 1.4× |
| New York | 59,244 | 1.31× |
| Illinois | 38,904 | 1.45× |
| Georgia | 30,841 | 1.24× |
| New Jersey | 28,205 | 1.37× |
| Pennsylvania | 26,321 | 0.97× |
| Arizona | 25,470 | 1.54× |
| North Carolina | 25,343 | 1.04× |
| Ohio | 22,909 | 0.92× |
| Virginia | 21,578 | 1.1× |
| Michigan | 20,484 | 0.97× |
| Massachusetts | 18,328 | 1.15× |
| Washington | 17,935 | 1.11× |
| Tennessee | 15,954 | 0.98× |
| Maryland | 15,263 | 1.1× |
| Indiana | 14,613 | 0.99× |
| Colorado | 12,615 | 0.99× |
| Missouri | 11,820 | 0.91× |
| Louisiana | 11,165 | 1.07× |
| Nevada | 10,805 | 1.38× |
| South Carolina | 10,672 | 0.88× |
| Wisconsin | 10,539 | 0.87× |
| Alabama | 10,274 | 0.91× |
| Minnesota | 10,089 | 0.87× |
| Kentucky | 9,252 | 0.91× |
| Oklahoma | 9,139 | 1.02× |
| Connecticut | 8,924 | 1.1× |
| Oregon | 8,515 | 0.92× |
| Utah | 6,446 | 0.89× |
| Kansas | 6,402 | 1.01× |
| Arkansas | 6,075 | 0.91× |
| Iowa | 6,057 | 0.91× |
| Mississippi | 5,877 | 0.88× |
| New Mexico | 4,683 | 1.16× |
| Nebraska | 4,292 | 1.06× |
| Hawaii | 3,423 | 0.99× |
| Idaho | 2,932 | 0.72× |
| West Virginia | 2,760 | 0.73× |
| New Hampshire | 2,421 | 0.76× |
| Washington, District of Columbia | 2,310 | 0.95× |
| Rhode Island | 2,243 | 0.87× |
| Delaware | 1,920 | 0.86× |
| Maine | 1,649 | 0.57× |
| South Dakota | 1,277 | 0.68× |
| North Dakota | 1,263 | 0.76× |
| Montana | 1,129 | 0.5× |
| Alaska | 1,117 | 0.65× |
| Vermont | 728 | 0.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.89 |
| Risk Appetite | THRILL | 1.39 |
| Indulgence | JOY | 1.23 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Need for Security | CONSERVATISM | 1.12 |
| Urban Lifestyle | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 14.6% |
| India | 6.1% |
See Bleu de Chanel audiences in other countries
More Fragrances audiences in United States
- Fragrances (54,463,041)
- Fragrance oil (3,788,593)
- Charlie (fragrance) (2,707,200)
- Paris Hilton (fragrance) (2,160,440)
- Parfum (1,985,782)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bleu de Chanel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.