WAPA-TV Audience in United States
WAPA-TV has an estimated audience of 1,961,248 people in United States. 56.8% are female, 43.2% are male, average age 36.8. Top brand affinities: Kendra Scott, Kento Yamazaki, Historic site, TV Fanatic, Governor of Michigan.
Top brand affinities include Kendra Scott, Kento Yamazaki, Historic site, with strongest over-indexing on Kendra Scott (10.36× the country average). Demographically, the WAPA-TV audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Category: Movies & TV · Type: TV Channel
Demographics of WAPA-TV fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 36.8 |
| Estimated audience size | 1,961,248 |
Audience persona
The typical WAPA-TV fan in United States is more female, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Kendra Scott.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kendra Scott | 10.36× | Fashion & Accessoires |
| Kento Yamazaki | 32.9× | Movies & TV |
| Historic site | 7.93× | Arts & Culture |
| TV Fanatic | 19.76× | Movies & TV |
| Governor of Michigan | 13.61× | Politics & Society |
| Nationality | 3.69× | Politics & Society |
| Hipster | 16.35× | Politics & Society |
| Vocal harmony | 6.65× | Music & Radio |
| Stamp collecting | 6.94× | Home & Garden |
| Panama | 5.25× | Travel & Leisure |
| Bank account | 3.07× | Business & Career |
| Lahaina, Hawaii | 22.32× | Travel & Leisure |
| Grinch | 4.51× | Movies & TV |
| Fairy godmother | 8.03× | Literature |
| Nebraska Cornhuskers football | 3.84× | Sports |
| Preta Gil | 22.17× | Music & Radio |
| Product design | 2.01× | Business & Career |
| Hibachi | 7.8× | Food & Beverages |
| Google Home | 6.14× | Technology & Electronics |
| Wok | 5.95× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.24 |
| Indulgence | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.4% |
| Netherlands | 0.6% |
| Spain | 0.5% |
See WAPA-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WAPA-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.