WAPA-TV Audience in United States
WAPA-TV has an estimated audience of 1,961,248 people in United States. 56.8% are female, 43.2% are male, average age 36.8. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Enterprise Rent-A-Car.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (23.23× the country average). Demographically, the WAPA-TV audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.
Category: Movies & TV · Type: TV Channel
Demographics of WAPA-TV fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 36.8 |
| Estimated audience size | 1,961,248 |
Audience persona
The typical WAPA-TV fan in United States is more female, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 23.23× | Internet & Social Media |
| Capital One | 11.6× | Business & Career |
| Indeed.com | 11.54× | Business & Career |
| CarGurus | 16.17× | Cars & Mobility |
| Enterprise Rent-A-Car | 16.18× | Cars & Mobility |
| Cillian Murphy | 25.38× | Movies & TV |
| Circle K | 14.31× | Shopping |
| Apple Store | 14.86× | Shopping |
| Dakota Johnson | 15.97× | Movies & TV |
| Jeff Bezos | 17.39× | Business & Career |
| Glassdoor | 22.17× | Business & Career |
| MoneyGram | 22.32× | Business & Career |
| Café Bustelo | 47.8× | Food & Beverages |
| DeviantArt | 9.98× | Internet & Social Media |
| Google Earth | 13.72× | Internet & Social Media |
| Billy Bob Thornton | 12.01× | Movies & TV |
| ICloud | 12.71× | Technology & Electronics |
| Julie Andrews | 19.11× | Movies & TV |
| Sarah Jessica Parker | 17.76× | Movies & TV |
| Khan Academy | 10.66× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.31 |
| DIY Mentality | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.24 |
| Indulgence | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.4% |
| Netherlands | 0.6% |
| Spain | 0.5% |
See WAPA-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WAPA-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.