Rascasse Audience Intelligence

Café Bustelo Target Market in United States

A data profile of the people who buy, follow and care about Café Bustelo in United States — modelled from more than twelve digital signal sources. Café Bustelo has an estimated audience of 927,818 people in United States.

#2552among Brand in United States#1386in Food & Beverages

The average Café Bustelo fan in United States is 36.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Whispers, Big Boy, Porto's Bakery, with strongest over-indexing on Whispers (109.09× the country average).

Demographically, the Café Bustelo audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Café Bustelo fan in United States is more female, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Whispers.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Café Bustelo profile in United States.

Audience size
928K
in United States
Gender
55.8%♀
44.2% male
Age
36.3
average years
Country rank
#24899
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Café Bustelo

55.8% are female, 44.2% are male, average age 36.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Café Bustelo audience in United States
MetricValue
Female55.8%
Male44.2%
Average age36.3
Estimated audience size927,818
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Café Bustelo audience in United States
Age bracketShare%
16-1922%
20-2925%
30-3924%
40-4919%
50+11%
Fig. 04

Worldwide distribution

76.0%

of the worldwide Café Bustelo audience comes from United States.

Worldwide audience distribution share by country for Café Bustelo
CountryShare
United States76.0%
Mexico4.5%
Brazil2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Café Bustelo audience in United States is strongest.

Fig. 05

Top regions by affinity

Café Bustelo customers by region in United States
#RegionReachAffinity×
01Florida~100K1.96×
02New Jersey~30K1.47×
03Rhode Island~4K1.46×
04New York~70K1.45×
05Connecticut~10K1.38×
06Massachusetts~20K1.35×
07Texas~100K1.25×
08Georgia~30K1.21×
09North Carolina~30K1.20×
10Pennsylvania~40K1.17×
11Louisiana~10K1.14×
12Kentucky~10K1.13×
13Illinois~30K1.12×
14Tennessee~20K1.09×
15South Carolina~10K1.09×
16Virginia~20K1.06×
17California~100K1.04×
18Delaware~3K1.03×
19Nevada~9K1.01×
20Maryland~20K1.00×
21Washington, District of Columbia~3K1.00×
22Arizona~20K0.99×
23Alabama~10K0.99×
24Oklahoma~10K0.99×
25Indiana~20K0.98×
26West Virginia~4K0.97×
27Ohio~30K0.96×
28New Hampshire~3K0.96×
29Arkansas~7K0.95×
30Mississippi~7K0.93×
31Nebraska~4K0.93×
32New Mexico~4K0.92×
33Kansas~7K0.91×
34Michigan~20K0.90×
35Hawaii~4K0.90×
36Colorado~10K0.89×
37Maine~3K0.87×
38Vermont~1K0.86×
39Oregon~9K0.85×
40Missouri~10K0.84×
41Alaska~2K0.83×
42Washington~10K0.81×
43Iowa~6K0.81×
44Montana~2K0.81×
45North Dakota~1K0.79×
46Wisconsin~10K0.78×
47Minnesota~10K0.74×
48Idaho~3K0.73×
49South Dakota~2K0.73×
50Utah~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Café Bustelo, United States
0.67×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Café Bustelo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Café Bustelo audience
#·InterestCategoryAffinity×
01Rogério CeniSports197.71×
02WhispersMusic & Radio109.09×
03Big BoyMusic & Radio109.09×
04Missing LinkMusic & Radio109.09×
05SUNAMIMusic & Radio109.09×
06IngrownMusic & Radio109.09×
07End ItMusic & Radio109.07×
08CombustMusic & Radio71.13×
09Mechanic: ResurrectionMovies & TV68.28×
10MurdockMusic & Radio58.40×
11Chef Rick BaylessPerson48.11×
12Mad DogMovies & TV39.50×
13Tinker Bell (film series)Movies & TV35.48×
14Porto's BakeryFood & Beverages29.84×
15WAPA-TVMovies & TV26.66×
16Toyota CrownCars & Mobility19.88×
17Taco CabanaFood & Beverages16.21×
18ZebraMusic & Radio13.16×
19Navy PierTravel & Leisure11.74×
20Bad BunnyMusic & Radio5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Café Bustelo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Café Bustelo audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.40×
MindfulnessBALANCE1.38×
TraditionCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Café Bustelo audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
Sports ActivityPOWER0.85×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Café Bustelo's target market in United States?

Café Bustelo's target market in United States covers an estimated 927,818 people, concentrated in Florida and California.

02

What is the gender split and age of Café Bustelo customers?

55.8% of the Café Bustelo audience are female, 44.2% are male, with an average age of 36.3 years.

03

Which brands do Café Bustelo fans like most?

Café Bustelo fans show strongest brand affinity for Whispers (109.09×), Big Boy (109.09×), and Porto's Bakery (29.84×) over the country average.

04

Where do Café Bustelo fans live in United States?

Café Bustelo fans in United States are most concentrated in Florida (reach ~100K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Café Bustelo fans also like?

Beyond Café Bustelo itself, the audience over-indexes on Big Boy (109.09×), Porto's Bakery (29.84×), Tinker Bell (film series) (35.48×), and Missing Link (109.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Café Bustelo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Café Bustelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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