Café Bustelo Audience in United States

Café Bustelo logo

Café Bustelo has an estimated audience of 900,920 people in United States. 55.8% are female, 44.2% are male, average age 36.3. Top regions: Florida, California, Texas. Top brand affinities: Whispers, Big Boy, Tinker Bell (film series), Missing Link, Rogério Ceni.

The average Café Bustelo fan in United States is 36.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Whispers, Big Boy, Tinker Bell (film series), with strongest over-indexing on Whispers (109.09× the country average). Demographically, the Café Bustelo audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Café Bustelo fans

Demographic split for Café Bustelo audience in United States
MetricValue
Female55.8%
Male44.2%
Average age36.3
Estimated audience size900,920

Audience persona

The typical Café Bustelo fan in United States is more female, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Whispers.

Top regions in United States

Top regions ranked by reach for Café Bustelo in United States
RegionReachAffinity
Florida116,8671.92×
California113,6121.15×
Texas105,5451.36×
New York76,6481.52×
Illinois35,5631.18×
Pennsylvania35,1441.16×
Georgia34,2701.23×
New Jersey33,8741.48×
North Carolina32,2471.19×
Ohio26,3810.95×
Massachusetts24,4701.38×
Virginia23,1001.05×
Michigan21,4870.91×
Tennessee19,5551.08×
Arizona18,4951.01×
Indiana16,2140.99×
Washington15,5080.86×
Maryland15,0390.97×
South Carolina14,1451.04×
Louisiana13,2311.14×
Colorado13,0650.92×
Kentucky12,8241.14×
Missouri12,6060.87×
Connecticut12,1351.34×
Alabama12,1080.96×
Wisconsin10,7790.8×
Oklahoma10,3121.03×
Minnesota10,0370.78×
Nevada8,9211.02×
Oregon8,8360.86×
Arkansas6,8980.93×
Kansas6,5290.92×
Mississippi6,3180.85×
Iowa6,1230.82×
Utah5,4830.68×
Nebraska4,0610.9×
Rhode Island3,9761.39×
New Mexico3,9710.88×
West Virginia3,5830.85×
New Hampshire3,2640.92×
Hawaii3,2570.84×
Idaho3,2070.71×
Washington, District of Columbia2,6770.99×
Maine2,5970.8×
Delaware2,4050.97×
Montana1,9610.78×
Alaska1,4960.78×
South Dakota1,2870.62×
North Dakota1,2230.66×
Vermont1,1640.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Café Bustelo audience
BrandAffinityCategory
Whispers109.09×Music & Radio
Big Boy109.09×Music & Radio
Tinker Bell (film series)35.48×Movies & TV
Missing Link109.09×Music & Radio
Rogério Ceni197.71×Sports
SUNAMI109.09×Music & Radio
WAPA-TV26.66×Movies & TV
Mechanic: Resurrection68.28×Movies & TV
Combust71.13×Music & Radio
Zebra13.16×Music & Radio
Murdock58.4×Music & Radio
Navy Pier11.74×Travel & Leisure
Bad Bunny5.49×Music & Radio
Porto's Bakery29.84×Food & Beverages
End It109.07×Music & Radio
Toyota Crown19.88×Cars & Mobility
Ingrown109.09×Music & Radio
Mad Dog39.5×Movies & TV
Taco Cabana16.21×Food & Beverages
Chef Rick Bayless48.11×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Café Bustelo audience
TraitClusterScore
Quality AwarenessPREMIUM1.94
IndulgenceJOY1.42
LGBTQ+ IdentityOPEN1.4
Early Adopter MentalityPOWER1.28
Urban LifestyleOPEN1.19
Healthy LifestyleBALANCE1.12

Worldwide distribution

Worldwide audience distribution share by country for Café Bustelo
CountryShare
United States75.2%
Mexico4.6%
Brazil2.9%

See Café Bustelo audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Café Bustelo have in United States?

Café Bustelo has an estimated audience of 900,920 people in United States, concentrated in Florida and California.

What is the gender split and age of Café Bustelo fans?

55.8% of Café Bustelo fans are female, 44.2% are male, with an average age of 36.3 years.

Which brands do Café Bustelo fans like most?

Café Bustelo fans show strongest brand affinity for Whispers (109.09×), Big Boy (109.09×), and Tinker Bell (film series) (35.48×) over the country average.

Where do Café Bustelo fans live in United States?

Café Bustelo fans in United States are most concentrated in Florida (reach 116,867), California (reach 113,612), and Texas (reach 105,545). These three regions account for the largest share of the active audience.

What other brands do Café Bustelo fans also like?

Beyond Café Bustelo itself, the audience over-indexes on Big Boy (109.09×), Tinker Bell (film series) (35.48×), Missing Link (109.09×), and Rogério Ceni (197.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Café Bustelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.