Rascasse Audience Intelligence

Murdock Audience in United States

A data profile of the people who buy, follow and care about Murdock in United States — modelled from more than twelve digital signal sources. Murdock has an estimated audience of 312,557 people in United States.

#40among EDM in United States#11827among Person in United States#6887in Music & Radio

The average Murdock fan in United States is 34.0 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Colorado, Montana.

Top brand affinities include Avan Jogia, Brookes Brothers, Berghain, with strongest over-indexing on Avan Jogia (254.75× the country average).

Demographically, the Murdock audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Murdock fan in United States is balanced, around 34.0 years old, with strong Spirituality tendencies and a notable affinity for Avan Jogia.

Category: Music & Radio · Type: Person · Subtype: EDM

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Murdock profile in United States.

Audience size
313K
in United States
Gender
53.7%♀
46.3% male
Age
34.0
average years
Country rank
#47317
Person in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Murdock fans

53.7% are female, 46.3% are male, average age 34.0.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Murdock audience in United States
MetricValue
Female53.7%
Male46.3%
Average age34.0
Estimated audience size312,557
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Murdock audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3915%
40-4915%
50+14%
Fig. 04

Worldwide distribution

47.2%

of the worldwide Murdock audience comes from United States.

Worldwide audience distribution share by country for Murdock
CountryShare
United States47.2%
Brazil13.0%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Murdock audience in United States is strongest.

Fig. 05

Top regions by affinity

Murdock fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K12.90×
02Wyoming~5K11.38×
03Nebraska~6K3.70×
04Colorado~20K3.66×
05Utah~5K1.77×
06Kansas~4K1.45×
07Texas~30K0.90×
08Minnesota~4K0.87×
09Idaho~1K0.83×
10Alaska<1K0.82×
11North Dakota<1K0.80×
12Delaware<1K0.78×
13South Dakota<1K0.78×
14Rhode Island<1K0.77×
15Maine<1K0.73×
16West Virginia~1K0.72×
17Hawaii~1K0.72×
18New Hampshire<1K0.72×
19Wisconsin~3K0.69×
20Washington, District of Columbia<1K0.68×
21Mississippi~2K0.65×
22New Mexico~1K0.65×
23Arkansas~2K0.61×
24Iowa~2K0.58×
25Oklahoma~2K0.57×
26Louisiana~2K0.54×
27Connecticut~2K0.54×
28Kentucky~2K0.53×
29Nevada~2K0.53×
30Missouri~3K0.52×
31South Carolina~3K0.52×
32Alabama~2K0.51×
33Oregon~2K0.51×
34Washington~3K0.46×
35Indiana~3K0.46×
36Tennessee~3K0.44×
37Maryland~2K0.43×
38Arizona~3K0.42×
39Massachusetts~3K0.41×
40North Carolina~4K0.39×
41Michigan~3K0.39×
42Illinois~4K0.38×
43Georgia~4K0.38×
44Virginia~3K0.38×
45Ohio~4K0.37×
46New Jersey~3K0.37×
47New York~6K0.35×
48Florida~7K0.34×
49Pennsylvania~4K0.34×
50California~10K0.28×
Fig. 06

Affinity by region

Affinity by region — Murdock, United States
0.28×1.00×12.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Murdock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Murdock audience
#·InterestCategoryAffinity×
01Avan JogiaMovies & TV254.75×
02BerghainMusic & Radio226.79×
03Disclosure (band)Music & Radio159.58×
04Brookes BrothersMusic & Radio128.78×
05AfrojackMusic & Radio81.95×
06Café BusteloFood & Beverages58.40×
07Toyota CrownCars & Mobility55.08×
08Monsta XMusic & Radio53.97×
09Mikaela ShiffrinSports34.60×
10Martin GarrixMusic & Radio30.03×
11Boiler RoomMusic & Radio25.09×
12Molly RingwaldMovies & TV18.06×
13SkrillexMusic & Radio17.91×
14Daft PunkMusic & Radio17.31×
15Jennifer Love HewittMovies & TV13.10×
16Winona RyderMovies & TV12.45×
17International educationBusiness & Career11.24×
18Love's Travel Stops & Country StoresShopping9.64×
19Group buyingShopping9.50×
20Electronic dance musicMusic & Radio5.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Murdock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Murdock audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.77×
Early Adopter MentalityPOWER1.64×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Murdock audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Pet OwnershipJOY0.84×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Murdock have in United States?

Murdock has an estimated audience of 312,557 people in United States, concentrated in Texas and Colorado.

02

What is the gender split and age of Murdock fans?

53.7% of Murdock fans are female, 46.3% are male, with an average age of 34.0 years.

03

Which brands do Murdock fans like most?

Murdock fans show strongest brand affinity for Avan Jogia (254.75×), Brookes Brothers (128.78×), and Berghain (226.79×) over the country average.

04

Where do Murdock fans live in United States?

Murdock fans in United States are most concentrated in Texas (reach ~30K), Colorado (reach ~20K), and Montana (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Murdock fans also like?

Beyond Murdock itself, the audience over-indexes on Brookes Brothers (128.78×), Berghain (226.79×), Disclosure (band) (159.58×), and Toyota Crown (55.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More EDM audiences in United States

See Murdock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Murdock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →