Murdock Audience in United States
Murdock has an estimated audience of 306,185 people in United States. 55.0% are female, 45.0% are male, average age 31.3. Top brand affinities: Avan Jogia, Brookes Brothers, Berghain, Toyota Crown, Disclosure (band).
Top brand affinities include Avan Jogia, Brookes Brothers, Berghain, with strongest over-indexing on Avan Jogia (272.78× the country average). Demographically, the Murdock audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Murdock fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 31.3 |
| Estimated audience size | 306,185 |
Audience persona
The typical Murdock fan in United States is balanced, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Avan Jogia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Avan Jogia | 272.78× | Movies & TV |
| Brookes Brothers | 156.71× | Music & Radio |
| Berghain | 121.4× | Music & Radio |
| Toyota Crown | 58.52× | Cars & Mobility |
| Disclosure (band) | 81.72× | Music & Radio |
| Monsta X | 97.98× | Music & Radio |
| Mikaela Shiffrin | 26.85× | Sports |
| Autism Awareness | 10.17× | Health |
| Boiler Room | 33.28× | Music & Radio |
| Molly Ringwald | 18.16× | Movies & TV |
| Café Bustelo | 31.81× | Food & Beverages |
| Love's Travel Stops & Country Stores | 12.09× | Shopping |
| Kia Sportage | 18.9× | Cars & Mobility |
| Afrojack | 43.98× | Music & Radio |
| Julian Casablancas | 30.79× | Music & Radio |
| Tego Calderón | 46.12× | Music & Radio |
| Electronic dance music | 5.01× | Music & Radio |
| Winona Ryder | 7.5× | Movies & TV |
| Daft Punk | 16.81× | Music & Radio |
| Toni Collette | 13.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Luxury Orientation | PREMIUM | 1.53 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Tradition | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.6% |
| Brazil | 14.1% |
| United Kingdom | 6.9% |
See Murdock audiences in other countries
More EDM audiences in United States
- Sharks (9,848,677)
- Shaquille O’Neal (3,529,263)
- Gloria Estefan (2,411,311)
- Major League (2,184,390)
- DJ Khaled (2,148,169)
How to read this data
Audience size is the estimated number of people in United States who actively search for Murdock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.