Murdock Audience in United States
Murdock has an estimated audience of 306,185 people in United States. 55.0% are female, 45.0% are male, average age 31.3. Top brand affinities: KSTP-TV, Home construction, Iwi, Building envelope, Vivian Campbell.
Top brand affinities include KSTP-TV, Home construction, Iwi, with strongest over-indexing on KSTP-TV (111.25× the country average). Demographically, the Murdock audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: EDM
Demographics of Murdock fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 31.3 |
| Estimated audience size | 306,185 |
Audience persona
The typical Murdock fan in United States is balanced, around 31.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for KSTP-TV.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KSTP-TV | 111.25× | Movies & TV |
| Home construction | 9.93× | Home & Garden |
| Iwi | 121.4× | |
| Building envelope | 43.98× | Home & Garden |
| Vivian Campbell | 58.52× | Music & Radio |
| Dog breed | 2.03× | Pets & Animals |
| Worcester County, Massachusetts | 18.79× | Travel & Leisure |
| Karbala | 10.86× | Travel & Leisure |
| Elsword | 18.9× | Games |
| John Havlicek | 16.94× | Sports |
| Israel | 2.22× | Travel & Leisure |
| UK garage | 5.32× | Music & Radio |
| Natural rubber | 1.99× | Cars & Mobility |
| YouTube Red | 18.16× | Movies & TV |
| Combat sport | 1.5× | Sports |
| Clovis, New Mexico | 15.85× | Travel & Leisure |
| Magazine (band) | 5.85× | Music & Radio |
| Nebraska Cornhuskers football | 3.19× | Sports |
| Kierra Sheard | 15.56× | Music & Radio |
| Jordaan | 46.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.82 |
| Luxury Orientation | PREMIUM | 1.53 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Tradition | CONSERVATISM | 1.41 |
| Extroversion | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.6% |
| Brazil | 14.1% |
| United Kingdom | 6.9% |
See Murdock audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Murdock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.