Monsta X Audience in United States
Monsta X has an estimated audience of 319,754 people in United States. 75.1% are female, 24.9% are male, average age 27.4. Top regions: California, Texas, Florida. Top brand affinities: PENTAGON, ikon, Miss A, 2PM, Korea Cosmetics.
The average Monsta X fan in United States is 27.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include PENTAGON, ikon, Miss A, with strongest over-indexing on PENTAGON (61.18× the country average). Demographically, the Monsta X audience skews more female with an average age of 27.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of Monsta X fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 27.4 |
| Estimated audience size | 319,754 |
Audience persona
The typical Monsta X fan in United States is more female, around 27.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for PENTAGON.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 56,582 | 1.61× |
| Texas | 41,797 | 1.52× |
| Florida | 22,297 | 1.03× |
| New York | 18,870 | 1.06× |
| Illinois | 12,510 | 1.17× |
| Georgia | 12,297 | 1.25× |
| North Carolina | 10,120 | 1.05× |
| Pennsylvania | 9,400 | 0.87× |
| Ohio | 8,961 | 0.91× |
| Arizona | 8,653 | 1.33× |
| Virginia | 8,568 | 1.1× |
| Washington | 8,310 | 1.3× |
| New Jersey | 7,976 | 0.98× |
| Maryland | 7,908 | 1.44× |
| Michigan | 7,614 | 0.91× |
| Tennessee | 6,674 | 1.04× |
| Indiana | 5,809 | 0.99× |
| Massachusetts | 5,760 | 0.91× |
| Alabama | 5,221 | 1.17× |
| South Carolina | 4,992 | 1.04× |
| Minnesota | 4,759 | 1.04× |
| Missouri | 4,711 | 0.91× |
| Oregon | 4,413 | 1.2× |
| Louisiana | 4,243 | 1.03× |
| Nevada | 4,197 | 1.36× |
| Oklahoma | 4,166 | 1.17× |
| Wisconsin | 4,075 | 0.85× |
| Kentucky | 3,923 | 0.98× |
| Colorado | 3,909 | 0.78× |
| Arkansas | 3,098 | 1.18× |
| Hawaii | 2,857 | 2.08× |
| Utah | 2,825 | 0.99× |
| Mississippi | 2,753 | 1.04× |
| Connecticut | 2,700 | 0.84× |
| Kansas | 2,536 | 1.01× |
| Iowa | 2,126 | 0.81× |
| New Mexico | 1,794 | 1.12× |
| Nebraska | 1,406 | 0.88× |
| Idaho | 1,224 | 0.76× |
| West Virginia | 1,023 | 0.69× |
| Washington, District of Columbia | 740 | 0.77× |
| New Hampshire | 687 | 0.54× |
| South Dakota | 683 | 0.92× |
| Maine | 648 | 0.57× |
| Alaska | 624 | 0.91× |
| Delaware | 607 | 0.69× |
| Rhode Island | 603 | 0.59× |
| Montana | 544 | 0.61× |
| North Dakota | 475 | 0.72× |
| Wyoming | 383 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PENTAGON | 61.18× | Music & Radio |
| ikon | 104.87× | Music & Radio |
| Miss A | 51.2× | Music & Radio |
| 2PM | 83.87× | Music & Radio |
| Korea Cosmetics | 74.67× | Beauty & Wellness |
| B.I | 46.6× | Music & Radio |
| Angelababy | 123.45× | Fashion & Accessoires |
| Korean Series | 59.3× | Movies & TV |
| Korean hip hop | 12.57× | Music & Radio |
| Korean movies | 54.21× | Movies & TV |
| Korea | 18.54× | Travel & Leisure |
| Korean language | 19.03× | Politics & Society |
| Busan | 48× | Travel & Leisure |
| Dr.Jart+ | 80.15× | Beauty & Wellness |
| Wonder Girls | 69.66× | Music & Radio |
| Mnet (TV channel) | 81.03× | Movies & TV |
| A. J. McLean | 51.76× | Music & Radio |
| Liu Yifei | 76.59× | Movies & TV |
| ONEUS | 145.76× | Music & Radio |
| Seoul | 11.16× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.01 |
| Sustainability | BALANCE | 1.41 |
| Luxury Orientation | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 35.6% |
| United States | 14.2% |
| Brazil | 5.6% |
See Monsta X audiences in other countries
More K-pop audiences in United States
Frequently asked questions
How many fans does Monsta X have in United States?
Monsta X has an estimated audience of 319,754 people in United States, concentrated in California and Texas.
What is the gender split and age of Monsta X fans?
75.1% of Monsta X fans are female, 24.9% are male, with an average age of 27.4 years.
Which brands do Monsta X fans like most?
Monsta X fans show strongest brand affinity for PENTAGON (61.18×), ikon (104.87×), and Miss A (51.2×) over the country average.
Where do Monsta X fans live in United States?
Monsta X fans in United States are most concentrated in California (reach 56,582), Texas (reach 41,797), and Florida (reach 22,297). These three regions account for the largest share of the active audience.
What other brands do Monsta X fans also like?
Beyond Monsta X itself, the audience over-indexes on ikon (104.87×), Miss A (51.2×), 2PM (83.87×), and Korea Cosmetics (74.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Monsta X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.