Rascasse Audience Intelligence

Monsta X Audience in United States

A data profile of the people who buy, follow and care about Monsta X in United States — modelled from more than twelve digital signal sources. Monsta X has an estimated audience of 351,629 people in United States.

#25among K-pop in United States#11076among Person in United States#6405in Music & Radio

The average Monsta X fan in United States is 27.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ONEUS, PENTAGON, ikon, with strongest over-indexing on ONEUS (145.76× the country average).

Demographically, the Monsta X audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monsta X fan in United States is more female, around 27.4 years old, with strong Spirituality tendencies and a notable affinity for ONEUS.

Category: Music & Radio · Type: Person · Subtype: K-pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monsta X profile in United States.

Audience size
352K
in United States
Gender
75.1%♀
24.9% male
Age
27.4
average years
Country rank
#44508
Person in United States
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monsta X fans

75.1% are female, 24.9% are male, average age 27.4.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Monsta X audience in United States
MetricValue
Female75.1%
Male24.9%
Average age27.4
Estimated audience size351,629
Fig. 03

Age distribution

Ø 27.4
average years
Age distribution of the Monsta X audience in United States
Age bracketShare%
16-1957%
20-2921%
30-3910%
40-498%
50+5%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Monsta X audience comes from United States.

Worldwide audience distribution share by country for Monsta X
CountryShare
Japan34.9%
United States15.1%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monsta X audience in United States is strongest.

Fig. 05

Top regions by affinity

Monsta X fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K1.89×
02California~50K1.54×
03Texas~40K1.44×
04Maryland~8K1.36×
05Arizona~9K1.32×
06Washington~8K1.27×
07Nevada~4K1.25×
08Washington, District of Columbia~1K1.22×
09Virginia~9K1.21×
10New Mexico~2K1.14×
11Georgia~10K1.12×
12Arkansas~3K1.12×
13Oregon~4K1.10×
14Oklahoma~4K1.09×
15Indiana~6K1.06×
16North Carolina~10K1.05×
17Illinois~10K1.04×
18Alabama~5K1.04×
19Utah~3K1.03×
20New Jersey~8K1.02×
21Florida~20K1.01×
22New York~20K1.01×
23Pennsylvania~10K1.00×
24Tennessee~6K0.99×
25Minnesota~5K0.99×
26Mississippi~3K0.99×
27Kansas~2K0.99×
28Louisiana~4K0.98×
29Alaska<1K0.96×
30South Carolina~5K0.95×
31Kentucky~4K0.93×
32South Dakota<1K0.93×
33Missouri~5K0.92×
34Idaho~1K0.92×
35Nebraska~1K0.92×
36Delaware<1K0.92×
37Wisconsin~4K0.91×
38Ohio~9K0.90×
39West Virginia~1K0.89×
40North Dakota<1K0.89×
41Michigan~7K0.87×
42Massachusetts~5K0.87×
43Iowa~2K0.85×
44Vermont<1K0.85×
45Connecticut~3K0.84×
46Rhode Island<1K0.84×
47Montana<1K0.84×
48Maine<1K0.81×
49Colorado~4K0.80×
50New Hampshire<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Monsta X, United States
0.77×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monsta X audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monsta X audience
#·InterestCategoryAffinity×
01ONEUSMusic & Radio145.76×
02KARDMusic & Radio137.17×
03Teen TopMusic & Radio135.87×
04AngelababyFashion & Accessoires123.45×
05ikonMusic & Radio104.87×
062PMMusic & Radio83.87×
07Mnet (TV channel)Movies & TV81.03×
08Liu YifeiMovies & TV76.59×
09Korea CosmeticsBeauty & Wellness74.67×
10Wonder GirlsMusic & Radio69.66×
11PENTAGONMusic & Radio61.18×
12Korean SeriesMovies & TV59.30×
13Korean moviesMovies & TV54.21×
14A. J. McLeanMusic & Radio51.76×
15Miss AMusic & Radio51.20×
16BusanTravel & Leisure48.00×
17B.IMusic & Radio46.60×
18Korean languagePolitics & Society19.03×
19KoreaTravel & Leisure18.54×
20Korean hip hopMusic & Radio12.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monsta X audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monsta X audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.97×
Urban LifestyleOPEN1.86×
SustainabilityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monsta X audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
PatriotismCONSERVATISM0.88×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monsta X have in United States?

Monsta X has an estimated audience of 351,629 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monsta X fans?

75.1% of Monsta X fans are female, 24.9% are male, with an average age of 27.4 years.

03

Which brands do Monsta X fans like most?

Monsta X fans show strongest brand affinity for ONEUS (145.76×), PENTAGON (61.18×), and ikon (104.87×) over the country average.

04

Where do Monsta X fans live in United States?

Monsta X fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Monsta X fans also like?

Beyond Monsta X itself, the audience over-indexes on PENTAGON (61.18×), ikon (104.87×), Miss A (51.2×), and 2PM (83.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More K-pop audiences in United States

See Monsta X audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsta X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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