Rascasse Audience Intelligence

Korea Cosmetics Audience in United States

A data profile of the people who buy, follow and care about Korea Cosmetics in United States — modelled from more than twelve digital signal sources. Korea Cosmetics has an estimated audience of 758,506 people in United States.

#59among Cosmetics in United States#9739among Topic in United States#343in Beauty & Wellness

The average Korea Cosmetics fan in United States is 33.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Drugstore, Giant Food Stores, 7-Eleven, with strongest over-indexing on Drugstore (136.95× the country average).

Demographically, the Korea Cosmetics audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korea Cosmetics fan in United States is balanced, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Drugstore.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korea Cosmetics profile in United States.

Audience size
759K
in United States
Gender
46.3%♀
53.7% male
Age
33.6
average years
Country rank
#28432
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korea Cosmetics fans

46.3% are female, 53.7% are male, average age 33.6.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Korea Cosmetics audience in United States
MetricValue
Female46.3%
Male53.7%
Average age33.6
Estimated audience size758,506
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Korea Cosmetics audience in United States
Age bracketShare%
16-1936%
20-2918%
30-3921%
40-4917%
50+8%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Korea Cosmetics audience comes from United States.

Worldwide audience distribution share by country for Korea Cosmetics
CountryShare
Japan26.3%
United States19.7%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korea Cosmetics audience in United States is strongest.

Fig. 05

Top regions by affinity

Korea Cosmetics fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~9K2.77×
02California~200K2.55×
03New York~90K2.01×
04Washington~30K1.77×
05Nevada~10K1.64×
06New Jersey~30K1.49×
07Texas~80K1.25×
08Illinois~30K1.24×
09Washington, District of Columbia~3K1.22×
10Alaska~2K1.18×
11Virginia~20K1.16×
12Oregon~10K1.11×
13Massachusetts~20K1.10×
14Vermont~1K1.10×
15North Dakota~2K1.06×
16Georgia~20K1.05×
17South Dakota~2K1.02×
18Maryland~10K1.01×
19Montana~2K0.99×
20Rhode Island~2K0.98×
21Delaware~2K0.98×
22West Virginia~3K0.94×
23Maine~3K0.94×
24Connecticut~7K0.93×
25New Hampshire~3K0.93×
26New Mexico~3K0.92×
27Florida~50K0.91×
28Idaho~3K0.91×
29Nebraska~3K0.91×
30Arizona~10K0.90×
31Colorado~10K0.89×
32Minnesota~10K0.89×
33Utah~6K0.89×
34Mississippi~6K0.88×
35Kansas~5K0.88×
36Arkansas~5K0.87×
37Pennsylvania~20K0.86×
38Iowa~5K0.84×
39Oklahoma~7K0.83×
40Louisiana~8K0.82×
41Kentucky~8K0.82×
42North Carolina~20K0.80×
43Alabama~8K0.80×
44South Carolina~9K0.78×
45Tennessee~10K0.77×
46Indiana~10K0.77×
47Missouri~9K0.77×
48Wisconsin~9K0.77×
49Michigan~10K0.75×
50Ohio~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Korea Cosmetics, United States
0.68×1.00×2.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korea Cosmetics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korea Cosmetics audience
#·InterestCategoryAffinity×
01DrugstoreBeauty & Wellness136.95×
02Giant Food StoresShopping83.38×
03Monsta XMusic & Radio74.67×
04FortinetTechnology & Electronics47.09×
05NCT (band)Music & Radio37.52×
06Song Hye-kyoFashion & Accessoires33.25×
07Group buyingShopping23.08×
08Giant FoodFood & Beverages20.00×
09International educationBusiness & Career20.00×
10Mercedes AMG Petronas F1Sports20.00×
11MalaysiaTravel & Leisure15.30×
12Gender studiesPolitics & Society14.15×
13Dungeons & DragonsGames13.65×
14Guardians of the Galaxy (film)Movies & TV10.43×
15Rick and MortyMovies & TV10.08×
167-ElevenShopping9.70×
17Thai cuisineFood & Beverages9.36×
18ClothingFashion & Accessoires2.73×
19Consumer electronicsTechnology & Electronics2.57×
20Video gamesGames2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korea Cosmetics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korea Cosmetics audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.78×
Community OrientationOPEN1.77×
Luxury OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korea Cosmetics audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.67×
Pet OwnershipJOY0.90×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korea Cosmetics have in United States?

Korea Cosmetics has an estimated audience of 758,506 people in United States, concentrated in California and New York.

02

What is the gender split and age of Korea Cosmetics fans?

46.3% of Korea Cosmetics fans are female, 53.7% are male, with an average age of 33.6 years.

03

Which brands do Korea Cosmetics fans like most?

Korea Cosmetics fans show strongest brand affinity for Drugstore (136.95×), Giant Food Stores (83.38×), and 7-Eleven (9.7×) over the country average.

04

Where do Korea Cosmetics fans live in United States?

Korea Cosmetics fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Korea Cosmetics fans also like?

Beyond Korea Cosmetics itself, the audience over-indexes on Giant Food Stores (83.38×), 7-Eleven (9.7×), Group buying (23.08×), and Monsta X (74.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Korea Cosmetics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korea Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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