Korea Cosmetics Audience in United States

Korea Cosmetics has an estimated audience of 758,506 people in United States. 46.3% are female, 53.7% are male, average age 33.6. Top regions: California, New York, Texas. Top brand affinities: Group buying, Drugstore, Monsta X, Anime and manga fandom, Giant Food.

The average Korea Cosmetics fan in United States is 33.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Group buying, Drugstore, Monsta X, with strongest over-indexing on Group buying (59.57× the country average). Demographically, the Korea Cosmetics audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Korea Cosmetics fans

Demographic split for Korea Cosmetics audience in United States
MetricValue
Female46.3%
Male53.7%
Average age33.6
Estimated audience size758,506

Audience persona

The typical Korea Cosmetics fan in United States is balanced, around 33.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Korea Cosmetics in United States
RegionReachAffinity
California192,9432.31×
New York92,3312.18×
Texas81,6301.25×
Florida41,9290.82×
Illinois38,4271.52×
New Jersey33,6901.75×
Washington24,5901.62×
Georgia23,5961.01×
Pennsylvania20,8870.82×
Virginia19,6711.06×
Nevada16,2192.21×
North Carolina13,5940.6×
Massachusetts12,4100.83×
Ohio11,8460.51×
Maryland11,1290.85×
Hawaii10,2513.14×
Michigan10,1080.51×
Oregon9,5681.1×
Arizona9,2790.6×
Tennessee7,0840.47×
Colorado7,0320.59×
Minnesota6,1760.57×
Connecticut6,1740.81×
Missouri5,0880.42×
South Carolina4,9230.43×
Alabama4,4620.42×
Indiana4,1120.3×
Kentucky4,0970.43×
Louisiana3,9940.41×
Wisconsin3,9800.35×
Washington, District of Columbia3,8161.67×
Oklahoma3,6430.43×
Mississippi3,5940.58×
Utah3,3000.49×
Kansas3,1970.53×
Arkansas3,1930.51×
West Virginia2,9670.84×
Alaska2,9611.82×
Iowa2,8180.45×
Idaho2,7400.72×
Montana2,5811.23×
South Dakota2,5471.45×
North Dakota2,4801.59×
New Hampshire2,4450.82×
Wyoming2,4002.13×
Nebraska2,3940.63×
New Mexico2,3810.63×
Rhode Island2,3610.98×
Maine2,3590.87×
Vermont2,3221.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korea Cosmetics audience
BrandAffinityCategory
Group buying59.57×Shopping
Drugstore68.47×Beauty & Wellness
Monsta X76.21×Music & Radio
Anime and manga fandom8.31×Literature
Giant Food20×Food & Beverages
Giant Food Stores55.04×Shopping
International education17.68×Business & Career
Mercedes AMG Petronas F120×Sports
Disneyland Paris10.6×Travel & Leisure
Planet Fitness3.42×Sports
Superman2.26×Movies & TV
Dungeons & Dragons9.33×Games
CC cream10.67×Beauty & Wellness
Boy band11.45×Music & Radio
Moto Guzzi20×Cars & Mobility
Diaper bag4.92×Kids & Family
Manga4×Literature
Song Hye-kyo25.61×Fashion & Accessoires
Toyota Supra10.56×Cars & Mobility
Hair Extensions4.16×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korea Cosmetics audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.85
Luxury OrientationPREMIUM1.41
Sports ActivityPOWER1.22
SustainabilityBALANCE1.2
Early Adopter MentalityPOWER1.15
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Korea Cosmetics
CountryShare
Japan26.3%
United States19.7%
Brazil5.3%

See Korea Cosmetics audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Korea Cosmetics have in United States?

Korea Cosmetics has an estimated audience of 758,506 people in United States, concentrated in California and New York.

What is the gender split and age of Korea Cosmetics fans?

46.3% of Korea Cosmetics fans are female, 53.7% are male, with an average age of 33.6 years.

Which brands do Korea Cosmetics fans like most?

Korea Cosmetics fans show strongest brand affinity for Group buying (59.57×), Drugstore (68.47×), and Monsta X (76.21×) over the country average.

Where do Korea Cosmetics fans live in United States?

Korea Cosmetics fans in United States are most concentrated in California (reach 192,943), New York (reach 92,331), and Texas (reach 81,630). These three regions account for the largest share of the active audience.

What other brands do Korea Cosmetics fans also like?

Beyond Korea Cosmetics itself, the audience over-indexes on Drugstore (68.47×), Monsta X (76.21×), Anime and manga fandom (8.31×), and Giant Food (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korea Cosmetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.