Rascasse Audience Intelligence

NCT (band) Audience in United States

A data profile of the people who buy, follow and care about NCT (band) in United States — modelled from more than twelve digital signal sources. NCT (band) has an estimated audience of 530,140 people in United States.

#516among Band in United States#8560among Person in United States#4934in Music & Radio

The average NCT (band) fan in United States is 26.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Miss A, Korea, Korean language, with strongest over-indexing on Miss A (48.55× the country average).

Demographically, the NCT (band) audience skews more female with an average age of 26.4, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NCT (band) fan in United States is more female, around 26.4 years old, with strong Sustainability tendencies and a notable affinity for Miss A.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NCT (band) profile in United States.

Audience size
530K
in United States
Gender
68.7%♀
31.3% male
Age
26.4
average years
Country rank
#35424
Person in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NCT (band) fans

68.7% are female, 31.3% are male, average age 26.4.

Fig. 02

Gender split

68.7%
Female
31.3%
Male
Demographic split for NCT (band) audience in United States
MetricValue
Female68.7%
Male31.3%
Average age26.4
Estimated audience size530,140
Fig. 03

Age distribution

Ø 26.4
average years
Age distribution of the NCT (band) audience in United States
Age bracketShare%
16-1960%
20-2920%
30-399%
40-496%
50+4%
Fig. 04

Worldwide distribution

6.4%

of the worldwide NCT (band) audience comes from United States.

Worldwide audience distribution share by country for NCT (band)
CountryShare
Japan36.3%
Ireland11.7%
United States6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NCT (band) audience in United States is strongest.

Fig. 05

Top regions by affinity

NCT (band) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K2.26×
02California~90K1.67×
03Texas~70K1.51×
04Georgia~20K1.29×
05Maryland~10K1.28×
06Virginia~20K1.26×
07North Carolina~20K1.20×
08Nevada~6K1.20×
09New Jersey~20K1.19×
10New York~30K1.16×
11Washington~10K1.16×
12Kentucky~7K1.15×
13Illinois~20K1.12×
14Arkansas~5K1.12×
15Arizona~10K1.11×
16Washington, District of Columbia~2K1.11×
17Oregon~6K1.07×
18Tennessee~10K1.06×
19Mississippi~4K1.04×
20Pennsylvania~20K1.03×
21Minnesota~7K1.03×
22Alabama~7K1.03×
23Massachusetts~10K1.02×
24Florida~30K1.01×
25Louisiana~7K1.01×
26Oklahoma~6K1.01×
27South Carolina~7K0.97×
28Michigan~10K0.96×
29Connecticut~5K0.95×
30Indiana~8K0.92×
31Delaware~1K0.92×
32Ohio~10K0.89×
33Utah~4K0.89×
34Kansas~4K0.89×
35New Mexico~2K0.89×
36Alaska<1K0.89×
37Rhode Island~1K0.88×
38Wisconsin~6K0.86×
39West Virginia~2K0.85×
40North Dakota<1K0.85×
41Nebraska~2K0.84×
42South Dakota<1K0.83×
43Missouri~7K0.82×
44Colorado~6K0.81×
45Vermont<1K0.80×
46New Hampshire~2K0.77×
47Maine~1K0.77×
48Iowa~3K0.76×
49Idaho~2K0.76×
50Montana~1K0.75×
Fig. 06

Affinity by region

Affinity by region — NCT (band), United States
0.75×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NCT (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NCT (band) audience
#·InterestCategoryAffinity×
01TOPIKBusiness & Career57.43×
02Kim HeechulMusic & Radio51.86×
03Miss AMusic & Radio48.55×
04ONEUSMusic & Radio44.25×
052PMMusic & Radio44.23×
06KoreabooInternet & Social Media44.19×
07Korean SeriesMovies & TV40.73×
08ikonMusic & Radio37.84×
09Korea CosmeticsBeauty & Wellness37.52×
10Kim Soo-hyunMovies & TV34.71×
11Korean moviesMovies & TV33.88×
12Park Ji-minMusic & Radio28.46×
13PENTAGONMusic & Radio27.50×
14Running Man (TV series)Movies & TV19.68×
15KoreaTravel & Leisure19.45×
16Korean languagePolitics & Society17.67×
17BoAMusic & Radio14.80×
18SeoulTravel & Leisure11.48×
19Korean hip hopMusic & Radio8.84×
20ShampooBeauty & Wellness6.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NCT (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NCT (band) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.81×
Healthy LifestyleBALANCE1.79×
SpiritualityBALANCE1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NCT (band) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.76×
Family OrientationCONSERVATISM0.78×
Convenience OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NCT (band) have in United States?

NCT (band) has an estimated audience of 530,140 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NCT (band) fans?

68.7% of NCT (band) fans are female, 31.3% are male, with an average age of 26.4 years.

03

Which brands do NCT (band) fans like most?

NCT (band) fans show strongest brand affinity for Miss A (48.55×), Korea (19.45×), and Korean language (17.67×) over the country average.

04

Where do NCT (band) fans live in United States?

NCT (band) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do NCT (band) fans also like?

Beyond NCT (band) itself, the audience over-indexes on Korea (19.45×), Korean language (17.67×), PENTAGON (27.5×), and Seoul (11.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See NCT (band) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NCT (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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