Rascasse Audience Intelligence

Korea Audience in United States

A data profile of the people who buy, follow and care about Korea in United States — modelled from more than twelve digital signal sources. Korea has an estimated audience of 8,441,726 people in United States.

#2623among Topic in United States#364in Travel & Leisure

The average Korea fan in United States is 31.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, North Korea, Diaper bag, with strongest over-indexing on Planet Fitness (3.24× the country average).

Demographically, the Korea audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Korea fan in United States is more female, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Korea profile in United States.

Audience size
8.4M
in United States
Gender
62.1%♀
37.9% male
Age
31.5
average years
Country rank
#4202
Topic in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Korea fans

62.1% are female, 37.9% are male, average age 31.5.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Korea audience in United States
MetricValue
Female62.1%
Male37.9%
Average age31.5
Estimated audience size8,441,726
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Korea audience in United States
Age bracketShare%
16-1945%
20-2919%
30-3913%
40-4911%
50+12%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Korea audience comes from United States.

Worldwide audience distribution share by country for Korea
CountryShare
China22.0%
Japan17.6%
United States6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Korea audience in United States is strongest.

Fig. 05

Top regions by affinity

Korea fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~90K2.53×
02California~1.5M1.85×
03Washington, District of Columbia~40K1.76×
04Washington~300K1.61×
05New York~700K1.41×
06Virginia~300K1.41×
07Texas~900K1.30×
08Georgia~300K1.24×
09New Jersey~300K1.24×
10Maryland~200K1.19×
11Nevada~100K1.19×
12Alaska~20K1.16×
13Oregon~100K1.14×
14Massachusetts~200K1.12×
15Utah~80K1.10×
16Illinois~300K1.09×
17Arizona~200K1.09×
18Florida~600K0.98×
19New Mexico~40K0.97×
20North Carolina~200K0.96×
21Minnesota~100K0.95×
22Connecticut~80K0.93×
23Colorado~100K0.91×
24Kansas~60K0.89×
25Pennsylvania~300K0.88×
26Michigan~200K0.88×
27Rhode Island~20K0.88×
28Oklahoma~80K0.87×
29Idaho~40K0.87×
30Alabama~100K0.85×
31Indiana~100K0.84×
32Missouri~100K0.84×
33South Carolina~100K0.84×
34Kentucky~90K0.84×
35Tennessee~100K0.82×
36Arkansas~60K0.81×
37New Hampshire~30K0.81×
38Delaware~20K0.81×
39Louisiana~90K0.80×
40Mississippi~60K0.80×
41Montana~20K0.80×
42Ohio~200K0.78×
43Nebraska~30K0.78×
44Maine~20K0.78×
45Vermont~10K0.77×
46Wisconsin~100K0.75×
47Iowa~50K0.75×
48North Dakota~10K0.75×
49South Dakota~10K0.73×
50West Virginia~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Korea, United States
0.68×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Korea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Korea audience
#·InterestCategoryAffinity×
01Song Hye-kyoFashion & Accessoires20.08×
02Vietnam AirlinesTravel & Leisure20.00×
03ConfucianismPolitics & Society20.00×
04SC FreiburgSports20.00×
05Song Joong-kiMovies & TV19.75×
06NCT (band)Music & Radio19.45×
07North KoreaTravel & Leisure9.30×
08Park Ji-minMusic & Radio8.79×
09AllkpopMusic & Radio7.42×
10Group buyingShopping6.87×
11Czech RepublicTravel & Leisure6.66×
12RakutenShopping5.91×
13BTSMusic & Radio5.78×
14MalaysiaTravel & Leisure4.61×
15MongoliaTravel & Leisure4.40×
16Thai cuisineFood & Beverages4.26×
17Diaper bagKids & Family3.92×
18UniqloShopping3.53×
19Planet FitnessSports3.24×
20OtakuLiterature2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Korea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Korea audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
TravellingTHRILL1.30×
IndulgenceJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Korea audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
ExtroversionTHRILL0.85×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Korea have in United States?

Korea has an estimated audience of 8,441,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Korea fans?

62.1% of Korea fans are female, 37.9% are male, with an average age of 31.5 years.

03

Which brands do Korea fans like most?

Korea fans show strongest brand affinity for Planet Fitness (3.24×), North Korea (9.3×), and Diaper bag (3.92×) over the country average.

04

Where do Korea fans live in United States?

Korea fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and New York (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Korea fans also like?

Beyond Korea itself, the audience over-indexes on North Korea (9.3×), Diaper bag (3.92×), Vietnam Airlines (20×), and Song Hye-kyo (20.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Korea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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