Korea Audience in United States
Korea has an estimated audience of 8,441,726 people in United States. 62.1% are female, 37.9% are male, average age 31.5. Top regions: California, Texas, New York. Top brand affinities: Grinch, Goop, Vocal harmony, Wok, Hibachi.
The average Korea fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Goop, Vocal harmony, with strongest over-indexing on Grinch (9.2× the country average). Demographically, the Korea audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Korea fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 31.5 |
| Estimated audience size | 8,441,726 |
Audience persona
The typical Korea fan in United States is more female, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,778,274 | 1.92× |
| Texas | 849,751 | 1.17× |
| New York | 775,314 | 1.64× |
| Florida | 586,473 | 1.03× |
| Illinois | 321,490 | 1.14× |
| Georgia | 316,394 | 1.22× |
| Washington | 290,771 | 1.72× |
| Virginia | 288,621 | 1.4× |
| New Jersey | 274,065 | 1.28× |
| Pennsylvania | 253,165 | 0.89× |
| North Carolina | 229,732 | 0.9× |
| Massachusetts | 211,872 | 1.27× |
| Ohio | 201,366 | 0.77× |
| Michigan | 200,458 | 0.91× |
| Arizona | 183,124 | 1.06× |
| Maryland | 180,166 | 1.24× |
| Tennessee | 140,256 | 0.83× |
| Indiana | 123,828 | 0.8× |
| Colorado | 119,725 | 0.9× |
| Missouri | 114,760 | 0.84× |
| Minnesota | 113,587 | 0.94× |
| Oregon | 111,427 | 1.15× |
| Nevada | 102,608 | 1.26× |
| South Carolina | 97,902 | 0.77× |
| Hawaii | 94,471 | 2.6× |
| Wisconsin | 93,990 | 0.74× |
| Alabama | 92,449 | 0.78× |
| Louisiana | 84,261 | 0.77× |
| Connecticut | 81,936 | 0.97× |
| Kentucky | 81,163 | 0.77× |
| Oklahoma | 79,568 | 0.85× |
| Utah | 74,211 | 0.98× |
| Kansas | 57,040 | 0.86× |
| Washington, District of Columbia | 53,181 | 2.1× |
| Arkansas | 51,825 | 0.75× |
| Iowa | 50,890 | 0.73× |
| Mississippi | 49,714 | 0.71× |
| New Mexico | 35,926 | 0.85× |
| Idaho | 32,689 | 0.77× |
| Nebraska | 28,250 | 0.67× |
| New Hampshire | 28,004 | 0.84× |
| Maine | 24,680 | 0.82× |
| West Virginia | 24,176 | 0.61× |
| Rhode Island | 23,674 | 0.88× |
| Alaska | 19,262 | 1.07× |
| Montana | 17,126 | 0.73× |
| Delaware | 16,038 | 0.69× |
| South Dakota | 11,398 | 0.58× |
| Vermont | 10,739 | 0.72× |
| North Dakota | 10,133 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 9.2× | Movies & TV |
| Goop | 11.39× | Internet & Social Media |
| Vocal harmony | 8.72× | Music & Radio |
| Wok | 11.41× | Food & Beverages |
| Hibachi | 12.82× | Food & Beverages |
| Governor of Michigan | 12.03× | Politics & Society |
| Google Home | 9.86× | Technology & Electronics |
| La Jolla | 13.5× | Travel & Leisure |
| Historic site | 6.07× | Arts & Culture |
| Urban Outfitters | 2.26× | Shopping |
| Fairy godmother | 8.95× | Literature |
| Grace Slick | 10.43× | Music & Radio |
| headspace | 10.65× | Health |
| Cherish (group) | 12.14× | Music & Radio |
| Hipster | 10.48× | Politics & Society |
| Nebraska Cornhuskers football | 3.89× | Sports |
| El Paso County, Colorado | 13.32× | Travel & Leisure |
| Mathcore | 8.15× | Music & Radio |
| Home staging | 5.23× | Home & Garden |
| TV Fanatic | 10.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| LGBTQ+ Identity | OPEN | 1.33 |
| Travelling | THRILL | 1.33 |
| Sustainability | BALANCE | 1.28 |
| Sports Activity | POWER | 1.23 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.0% |
| Japan | 17.6% |
| United States | 6.3% |
See Korea audiences in other countries
More Travel & Leisure audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Korea have in United States?
Korea has an estimated audience of 8,441,726 people in United States, concentrated in California and Texas.
What is the gender split and age of Korea fans?
62.1% of Korea fans are female, 37.9% are male, with an average age of 31.5 years.
Which brands do Korea fans like most?
Korea fans show strongest brand affinity for Grinch (9.2×), Goop (11.39×), and Vocal harmony (8.72×) over the country average.
Where do Korea fans live in United States?
Korea fans in United States are most concentrated in California (reach 1,778,274), Texas (reach 849,751), and New York (reach 775,314). These three regions account for the largest share of the active audience.
What other brands do Korea fans also like?
Beyond Korea itself, the audience over-indexes on Goop (11.39×), Vocal harmony (8.72×), Wok (11.41×), and Hibachi (12.82×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.