Korea Audience in United States

Korea has an estimated audience of 8,441,726 people in United States. 62.1% are female, 37.9% are male, average age 31.5. Top regions: California, Texas, New York. Top brand affinities: Capital One, Indeed.com, Google Maps, Jollibee, Autism Awareness.

The average Korea fan in United States is 31.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Indeed.com, Google Maps, with strongest over-indexing on Capital One (13.77× the country average). Demographically, the Korea audience skews more female with an average age of 31.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Korea fans

Demographic split for Korea audience in United States
MetricValue
Female62.1%
Male37.9%
Average age31.5
Estimated audience size8,441,726

Audience persona

The typical Korea fan in United States is more female, around 31.5 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Korea in United States
RegionReachAffinity
California1,778,2741.92×
Texas849,7511.17×
New York775,3141.64×
Florida586,4731.03×
Illinois321,4901.14×
Georgia316,3941.22×
Washington290,7711.72×
Virginia288,6211.4×
New Jersey274,0651.28×
Pennsylvania253,1650.89×
North Carolina229,7320.9×
Massachusetts211,8721.27×
Ohio201,3660.77×
Michigan200,4580.91×
Arizona183,1241.06×
Maryland180,1661.24×
Tennessee140,2560.83×
Indiana123,8280.8×
Colorado119,7250.9×
Missouri114,7600.84×
Minnesota113,5870.94×
Oregon111,4271.15×
Nevada102,6081.26×
South Carolina97,9020.77×
Hawaii94,4712.6×
Wisconsin93,9900.74×
Alabama92,4490.78×
Louisiana84,2610.77×
Connecticut81,9360.97×
Kentucky81,1630.77×
Oklahoma79,5680.85×
Utah74,2110.98×
Kansas57,0400.86×
Washington, District of Columbia53,1812.1×
Arkansas51,8250.75×
Iowa50,8900.73×
Mississippi49,7140.71×
New Mexico35,9260.85×
Idaho32,6890.77×
Nebraska28,2500.67×
New Hampshire28,0040.84×
Maine24,6800.82×
West Virginia24,1760.61×
Rhode Island23,6740.88×
Alaska19,2621.07×
Montana17,1260.73×
Delaware16,0380.69×
South Dakota11,3980.58×
Vermont10,7390.72×
North Dakota10,1330.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Korea audience
BrandAffinityCategory
Capital One13.77×Business & Career
Indeed.com12.73×Business & Career
Google Maps11.81×Internet & Social Media
Jollibee28.52×Food & Beverages
Autism Awareness19.03×Health
Google News11.69×News
Diabetes mellitus awareness12.48×Health
CarGurus10.75×Cars & Mobility
Telegram23.53×Internet & Social Media
Circle K12.73×Shopping
Beetlejuice8.46×Movies & TV
Bruce Willis12.26×Movies & TV
AccuWeather10.85×Home & Garden
DeviantArt11.9×Internet & Social Media
Enterprise Rent-A-Car10.07×Cars & Mobility
Khan Academy13.18×Business & Career
Billy Bob Thornton13.29×Movies & TV
ICloud13.94×Technology & Electronics
Clint Eastwood13.09×Movies & TV
Wattpad16.24×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Korea audience
TraitClusterScore
PatriotismCONSERVATISM1.75
LGBTQ+ IdentityOPEN1.33
TravellingTHRILL1.33
SustainabilityBALANCE1.28
Sports ActivityPOWER1.23
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Korea
CountryShare
China22.0%
Japan17.6%
United States6.3%

See Korea audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Korea have in United States?

Korea has an estimated audience of 8,441,726 people in United States, concentrated in California and Texas.

What is the gender split and age of Korea fans?

62.1% of Korea fans are female, 37.9% are male, with an average age of 31.5 years.

Which brands do Korea fans like most?

Korea fans show strongest brand affinity for Capital One (13.77×), Indeed.com (12.73×), and Google Maps (11.81×) over the country average.

Where do Korea fans live in United States?

Korea fans in United States are most concentrated in California (reach 1,778,274), Texas (reach 849,751), and New York (reach 775,314). These three regions account for the largest share of the active audience.

What other brands do Korea fans also like?

Beyond Korea itself, the audience over-indexes on Indeed.com (12.73×), Google Maps (11.81×), Jollibee (28.52×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.