Korea Audience in Germany
Korea has an estimated audience of 1,373,806 people in Germany. 61.4% are female, 38.6% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Korean drama, Song Hye-kyo, Gong Yoo, Koreaboo, IU (singer).
The average Korea fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Korean drama, Song Hye-kyo, Gong Yoo, with strongest over-indexing on Korean drama (10.13× the country average). Demographically, the Korea audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Korea fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 32.2 |
| Estimated audience size | 1,373,806 |
Audience persona
The typical Korea fan in Germany is more female, around 32.2 years old, with strong Sports Activity tendencies and a notable affinity for Korean drama.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,297 | 1.15× |
| Bayern | 224,216 | 1.02× |
| Baden-Württemberg | 203,359 | 1.08× |
| Hessen | 139,972 | 1.34× |
| Niedersachsen | 132,372 | 0.99× |
| Berlin | 77,621 | 1.26× |
| Rheinland-Pfalz | 67,637 | 0.98× |
| Sachsen | 60,737 | 0.9× |
| Schleswig-Holstein | 47,115 | 0.96× |
| Brandenburg | 37,707 | 0.88× |
| Hamburg | 34,256 | 1.1× |
| Thüringen | 28,962 | 0.83× |
| Sachsen-Anhalt | 28,580 | 0.8× |
| Mecklenburg-Vorpommern | 20,361 | 0.78× |
| Saarland | 14,472 | 0.86× |
| Bremen | 12,568 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Korean drama | 10.13× | Movies & TV |
| Song Hye-kyo | 31.08× | Fashion & Accessoires |
| Gong Yoo | 24.06× | Movies & TV |
| Koreaboo | 28.91× | Internet & Social Media |
| IU (singer) | 11.31× | Music & Radio |
| BTS | 6.45× | Music & Radio |
| Shania Twain | 10.91× | Music & Radio |
| Webcomic | 5× | Literature |
| Flowering plant | 3.66× | Home & Garden |
| Tagesschau | 1.51× | Movies & TV |
| House music | 2.23× | Music & Radio |
| Jackie Chan | 6.28× | Movies & TV |
| Succulent plant | 3.68× | Home & Garden |
| Shih Tzu | 3.05× | Pets & Animals |
| University | 2.88× | Business & Career |
| Labrador Retriever | 2.62× | Pets & Animals |
| Indeed.com | 2.13× | Business & Career |
| Yorkshire Terrier | 2.86× | Pets & Animals |
| Musical instrument | 2.24× | Music & Radio |
| Beagle | 2.74× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.14 |
| Travelling | THRILL | 1.1 |
| Spirituality | BALANCE | 1.06 |
| Price Sensitivity | PREMIUM | 1.02 |
| Urban Lifestyle | OPEN | 1 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.0% |
| Japan | 17.6% |
| United States | 6.3% |
See Korea audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Korea have in Germany?
Korea has an estimated audience of 1,373,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Korea fans?
61.4% of Korea fans are female, 38.6% are male, with an average age of 32.2 years.
Which brands do Korea fans like most?
Korea fans show strongest brand affinity for Korean drama (10.13×), Song Hye-kyo (31.08×), and Gong Yoo (24.06×) over the country average.
Where do Korea fans live in Germany?
Korea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,297), Bayern (reach 224,216), and Baden-Württemberg (reach 203,359). These three regions account for the largest share of the active audience.
What other brands do Korea fans also like?
Beyond Korea itself, the audience over-indexes on Song Hye-kyo (31.08×), Gong Yoo (24.06×), Koreaboo (28.91×), and IU (singer) (11.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.