Korea Audience in Germany
Korea has an estimated audience of 1,373,806 people in Germany. 61.4% are female, 38.6% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ireen Sheer, Corona (band), Information sensitivity, Gudrun Sjödén, San Gil.
The average Korea fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ireen Sheer, Corona (band), Information sensitivity, with strongest over-indexing on Ireen Sheer (2.98× the country average). Demographically, the Korea audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Korea fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 32.2 |
| Estimated audience size | 1,373,806 |
Audience persona
The typical Korea fan in Germany is more female, around 32.2 years old, with strong Sports Activity tendencies and a notable affinity for Ireen Sheer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,297 | 1.15× |
| Bayern | 224,216 | 1.02× |
| Baden-Württemberg | 203,359 | 1.08× |
| Hessen | 139,972 | 1.34× |
| Niedersachsen | 132,372 | 0.99× |
| Berlin | 77,621 | 1.26× |
| Rheinland-Pfalz | 67,637 | 0.98× |
| Sachsen | 60,737 | 0.9× |
| Schleswig-Holstein | 47,115 | 0.96× |
| Brandenburg | 37,707 | 0.88× |
| Hamburg | 34,256 | 1.1× |
| Thüringen | 28,962 | 0.83× |
| Sachsen-Anhalt | 28,580 | 0.8× |
| Mecklenburg-Vorpommern | 20,361 | 0.78× |
| Saarland | 14,472 | 0.86× |
| Bremen | 12,568 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ireen Sheer | 2.98× | Music & Radio |
| Corona (band) | 2.01× | Music & Radio |
| Information sensitivity | 4.28× | Technology & Electronics |
| Gudrun Sjödén | 2.18× | Fashion & Accessoires |
| San Gil | 2.65× | Travel & Leisure |
| Timo Hildebrand | 5.75× | Sports |
| Scratching post | 3.51× | Pets & Animals |
| Gruppo Torinese Trasporti | 11.31× | Cars & Mobility |
| Hauser & Wirth | 4.45× | Arts & Culture |
| Mülheim | 1.82× | Travel & Leisure |
| Hawesko | 1.93× | Food & Beverages |
| Goop | 3.93× | Internet & Social Media |
| Jason Clarke (actor) | 2.41× | Movies & TV |
| Hückelhoven | 4.08× | Travel & Leisure |
| Homesteading | 3.13× | Home & Garden |
| Lycopene | 3.39× | Health |
| Viator | 2.88× | Travel & Leisure |
| Jaguar F-Pace | 2.75× | Cars & Mobility |
| Edvard Grieg | 3.52× | Literature |
| Jeld-Wen | 3.83× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.14 |
| Travelling | THRILL | 1.1 |
| Spirituality | BALANCE | 1.06 |
| Price Sensitivity | PREMIUM | 1.02 |
| Urban Lifestyle | OPEN | 1 |
| Social Media Usage | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.0% |
| Japan | 17.6% |
| United States | 6.3% |
See Korea audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Korea have in Germany?
Korea has an estimated audience of 1,373,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Korea fans?
61.4% of Korea fans are female, 38.6% are male, with an average age of 32.2 years.
Which brands do Korea fans like most?
Korea fans show strongest brand affinity for Ireen Sheer (2.98×), Corona (band) (2.01×), and Information sensitivity (4.28×) over the country average.
Where do Korea fans live in Germany?
Korea fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,297), Bayern (reach 224,216), and Baden-Württemberg (reach 203,359). These three regions account for the largest share of the active audience.
What other brands do Korea fans also like?
Beyond Korea itself, the audience over-indexes on Corona (band) (2.01×), Information sensitivity (4.28×), Gudrun Sjödén (2.18×), and San Gil (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.