TOPIK Audience in United States

TOPIK has an estimated audience of 297,197 people in United States. 76.4% are female, 23.6% are male, average age 25.9. Top regions: California, Texas, New York. Top brand affinities: Grammarly, Group buying, Urban Dictionary, Autism Awareness, Trench coat.

The average TOPIK fan in United States is 25.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grammarly, Group buying, Urban Dictionary, with strongest over-indexing on Grammarly (64.78× the country average). Demographically, the TOPIK audience skews more female with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of TOPIK fans

Demographic split for TOPIK audience in United States
MetricValue
Female76.4%
Male23.6%
Average age25.9
Estimated audience size297,197

Audience persona

The typical TOPIK fan in United States is more female, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for TOPIK in United States
RegionReachAffinity
California62,6731.92×
Texas29,5601.16×
New York23,1241.39×
Florida18,0510.9×
Georgia11,8211.29×
Massachusetts11,5281.97×
Illinois11,2371.14×
New Jersey9,6911.28×
Virginia9,0791.25×
Pennsylvania7,9660.8×
Washington7,7551.3×
North Carolina7,6710.86×
Ohio6,6850.73×
Maryland6,3111.24×
Michigan6,1110.79×
Arizona5,3340.88×
Tennessee4,8730.82×
Indiana4,0510.75×
Louisiana3,6920.96×
Oregon3,5261.04×
Minnesota3,4400.81×
Missouri3,3530.7×
Alabama3,1170.75×
South Carolina3,0240.68×
Colorado3,0230.65×
Connecticut2,9540.99×
Nevada2,9341.02×
Wisconsin2,8370.63×
Oklahoma2,2650.69×
Mississippi2,2210.91×
Kentucky2,0640.55×
Washington, District of Columbia2,0102.25×
Hawaii1,8991.49×
Utah1,6900.63×
Arkansas1,6300.67×
Kansas1,3250.57×
Iowa1,2580.51×
Idaho1,0310.69×
Nebraska9650.65×
West Virginia9570.69×
Alaska9551.5×
New Mexico8960.6×
Rhode Island8880.94×
Montana8321.01×
South Dakota8211.2×
North Dakota8001.31×
New Hampshire7880.67×
Wyoming7741.76×
Maine7610.71×
Vermont7491.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TOPIK audience
BrandAffinityCategory
Grammarly64.78×Business & Career
Group buying56.49×Shopping
Urban Dictionary25.8×Internet & Social Media
Autism Awareness19.03×Health
Trench coat67.91×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Margot Robbie13.91×Movies & TV
Indeed.com6.06×Business & Career
Jollibee15.62×Food & Beverages
Microblogging12.67×Technology & Electronics
Kristen Stewart17.62×Movies & TV
Alicia Vikander33.86×Movies & TV
Singer-songwriter5.51×Music & Radio
7-Eleven6.18×Shopping
Google Maps4.44×Internet & Social Media
Income tax13.19×Business & Career
Astro (Malaysian satellite television)22.59×Movies & TV
Tom and Jerry18.67×Movies & TV
Anime and manga fandom6.39×Literature
BTS12.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TOPIK audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.78
Early Adopter MentalityPOWER1.28
Luxury OrientationPREMIUM1.28
SustainabilityBALANCE1.26
Social Media UsageJOY1.22
Pet OwnershipJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for TOPIK
CountryShare
Japan44.8%
South Korea15.0%
Indonesia5.8%

See TOPIK audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does TOPIK have in United States?

TOPIK has an estimated audience of 297,197 people in United States, concentrated in California and Texas.

What is the gender split and age of TOPIK fans?

76.4% of TOPIK fans are female, 23.6% are male, with an average age of 25.9 years.

Which brands do TOPIK fans like most?

TOPIK fans show strongest brand affinity for Grammarly (64.78×), Group buying (56.49×), and Urban Dictionary (25.8×) over the country average.

Where do TOPIK fans live in United States?

TOPIK fans in United States are most concentrated in California (reach 62,673), Texas (reach 29,560), and New York (reach 23,124). These three regions account for the largest share of the active audience.

What other brands do TOPIK fans also like?

Beyond TOPIK itself, the audience over-indexes on Group buying (56.49×), Urban Dictionary (25.8×), Autism Awareness (19.03×), and Trench coat (67.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TOPIK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.