Rascasse Audience Intelligence

TOPIK Audience in United States

A data profile of the people who buy, follow and care about TOPIK in United States — modelled from more than twelve digital signal sources. TOPIK has an estimated audience of 297,197 people in United States.

#13523among Topic in United States#2995in Business & Career

The average TOPIK fan in United States is 25.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Urban Dictionary, 7-Eleven, with strongest over-indexing on Group buying (60.87× the country average).

Demographically, the TOPIK audience skews more female with an average age of 25.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TOPIK fan in United States is more female, around 25.9 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TOPIK profile in United States.

Audience size
297K
in United States
Gender
76.4%♀
23.6% male
Age
25.9
average years
Country rank
#48618
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of TOPIK fans

76.4% are female, 23.6% are male, average age 25.9.

Fig. 02

Gender split

76.4%
Female
23.6%
Male
Demographic split for TOPIK audience in United States
MetricValue
Female76.4%
Male23.6%
Average age25.9
Estimated audience size297,197
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the TOPIK audience in United States
Age bracketShare%
16-1962%
20-2919%
30-398%
40-496%
50+4%
Fig. 04

Worldwide distribution

5.0%

of the worldwide TOPIK audience comes from United States.

Worldwide audience distribution share by country for TOPIK
CountryShare
Japan44.7%
South Korea15.0%
Indonesia5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TOPIK audience in United States is strongest.

Fig. 05

Top regions by affinity

TOPIK fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.76×
02Massachusetts~10K1.67×
03Washington, District of Columbia~1K1.42×
04New York~20K1.25×
05Washington~7K1.23×
06New Jersey~9K1.18×
07Alaska<1K1.16×
08Maryland~6K1.15×
09Georgia~10K1.14×
10Virginia~8K1.12×
11Hawaii~1K1.12×
12Vermont<1K1.10×
13North Dakota<1K1.08×
14South Dakota<1K1.06×
15Texas~30K1.05×
16Illinois~10K1.04×
17Oregon~3K1.01×
18Montana<1K1.01×
19Rhode Island<1K1.00×
20Louisiana~4K0.99×
21Delaware<1K0.99×
22Connecticut~3K0.98×
23Nevada~3K0.98×
24Mississippi~2K0.97×
25West Virginia~1K0.96×
26Maine~1K0.96×
27New Hampshire~1K0.95×
28Idaho~1K0.94×
29Arizona~6K0.92×
30Alabama~4K0.92×
31Arkansas~2K0.92×
32Kansas~2K0.92×
33Nebraska~1K0.92×
34New Mexico~1K0.92×
35North Carolina~8K0.90×
36Utah~2K0.90×
37Florida~20K0.89×
38Oklahoma~3K0.89×
39Michigan~7K0.88×
40Iowa~2K0.88×
41Tennessee~5K0.87×
42Kentucky~3K0.87×
43Indiana~5K0.86×
44Missouri~4K0.86×
45Minnesota~4K0.86×
46South Carolina~4K0.85×
47Pennsylvania~8K0.84×
48Wisconsin~4K0.84×
49Ohio~8K0.83×
50Colorado~4K0.83×
Fig. 06

Affinity by region

Affinity by region — TOPIK, United States
0.83×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TOPIK audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TOPIK audience
#·InterestCategoryAffinity×
01Monsta XMusic & Radio72.09×
02Group buyingShopping60.87×
03NCT (band)Music & Radio57.43×
04Song Hye-kyoFashion & Accessoires55.45×
05Song Joong-kiMovies & TV54.54×
06TaeyangMusic & Radio51.63×
07Trench coatFashion & Accessoires36.89×
08ElectropopMusic & Radio28.42×
09Urban DictionaryInternet & Social Media27.55×
10Boy bandMusic & Radio23.17×
11Society6Shopping21.33×
12International educationBusiness & Career20.00×
13Mercedes AMG Petronas F1Sports20.00×
14BTSMusic & Radio18.38×
15MalaysiaTravel & Leisure14.37×
16Thai cuisineFood & Beverages12.83×
17Anime and manga fandomLiterature9.64×
187-ElevenShopping8.89×
19DiaryKids & Family8.00×
20MangaLiterature5.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TOPIK audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TOPIK audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.28×
Community OrientationOPEN1.75×
Price SensitivityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TOPIK audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
Need for SecurityCONSERVATISM0.84×
Family OrientationCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TOPIK have in United States?

TOPIK has an estimated audience of 297,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TOPIK fans?

76.4% of TOPIK fans are female, 23.6% are male, with an average age of 25.9 years.

03

Which brands do TOPIK fans like most?

TOPIK fans show strongest brand affinity for Group buying (60.87×), Urban Dictionary (27.55×), and 7-Eleven (8.89×) over the country average.

04

Where do TOPIK fans live in United States?

TOPIK fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do TOPIK fans also like?

Beyond TOPIK itself, the audience over-indexes on Urban Dictionary (27.55×), 7-Eleven (8.89×), BTS (18.38×), and Boy band (23.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See TOPIK audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TOPIK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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