TOPIK Audience in United States
TOPIK has an estimated audience of 297,197 people in United States. 76.4% are female, 23.6% are male, average age 25.9. Top regions: California, Texas, New York. Top brand affinities: La Jolla, Product design, Natural rubber, UK garage, Historic site.
The average TOPIK fan in United States is 25.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include La Jolla, Product design, Natural rubber, with strongest over-indexing on La Jolla (33.86× the country average). Demographically, the TOPIK audience skews more female with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of TOPIK fans
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 25.9 |
| Estimated audience size | 297,197 |
Audience persona
The typical TOPIK fan in United States is more female, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for La Jolla.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,673 | 1.92× |
| Texas | 29,560 | 1.16× |
| New York | 23,124 | 1.39× |
| Florida | 18,051 | 0.9× |
| Georgia | 11,821 | 1.29× |
| Massachusetts | 11,528 | 1.97× |
| Illinois | 11,237 | 1.14× |
| New Jersey | 9,691 | 1.28× |
| Virginia | 9,079 | 1.25× |
| Pennsylvania | 7,966 | 0.8× |
| Washington | 7,755 | 1.3× |
| North Carolina | 7,671 | 0.86× |
| Ohio | 6,685 | 0.73× |
| Maryland | 6,311 | 1.24× |
| Michigan | 6,111 | 0.79× |
| Arizona | 5,334 | 0.88× |
| Tennessee | 4,873 | 0.82× |
| Indiana | 4,051 | 0.75× |
| Louisiana | 3,692 | 0.96× |
| Oregon | 3,526 | 1.04× |
| Minnesota | 3,440 | 0.81× |
| Missouri | 3,353 | 0.7× |
| Alabama | 3,117 | 0.75× |
| South Carolina | 3,024 | 0.68× |
| Colorado | 3,023 | 0.65× |
| Connecticut | 2,954 | 0.99× |
| Nevada | 2,934 | 1.02× |
| Wisconsin | 2,837 | 0.63× |
| Oklahoma | 2,265 | 0.69× |
| Mississippi | 2,221 | 0.91× |
| Kentucky | 2,064 | 0.55× |
| Washington, District of Columbia | 2,010 | 2.25× |
| Hawaii | 1,899 | 1.49× |
| Utah | 1,690 | 0.63× |
| Arkansas | 1,630 | 0.67× |
| Kansas | 1,325 | 0.57× |
| Iowa | 1,258 | 0.51× |
| Idaho | 1,031 | 0.69× |
| Nebraska | 965 | 0.65× |
| West Virginia | 957 | 0.69× |
| Alaska | 955 | 1.5× |
| New Mexico | 896 | 0.6× |
| Rhode Island | 888 | 0.94× |
| Montana | 832 | 1.01× |
| South Dakota | 821 | 1.2× |
| North Dakota | 800 | 1.31× |
| New Hampshire | 788 | 0.67× |
| Wyoming | 774 | 1.76× |
| Maine | 761 | 0.71× |
| Vermont | 749 | 1.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Jolla | 33.86× | Travel & Leisure |
| Product design | 3.54× | Business & Career |
| Natural rubber | 3.49× | Cars & Mobility |
| UK garage | 9× | Music & Radio |
| Historic site | 6.69× | Arts & Culture |
| Combat sport | 2.3× | Sports |
| Dog breed | 1.56× | Pets & Animals |
| Nuts (film) | 6.9× | Movies & TV |
| Home construction | 1.64× | Home & Garden |
| Electrolyte | 5.32× | Health |
| Voter registration | 5.06× | Politics & Society |
| Home equity | 1.99× | Home & Garden |
| Home staging | 4.96× | Home & Garden |
| Bank account | 2× | Business & Career |
| Isometric exercise | 6.98× | Sports |
| Edvard Grieg | 20× | Literature |
| Vocal harmony | 3.36× | Music & Radio |
| Hauschka | 25.8× | Beauty & Wellness |
| Grinch | 2.91× | Movies & TV |
| Grey Eagle, Minnesota | 33.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.78 |
| Early Adopter Mentality | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sustainability | BALANCE | 1.26 |
| Social Media Usage | JOY | 1.22 |
| Pet Ownership | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 44.8% |
| South Korea | 15.0% |
| Indonesia | 5.8% |
See TOPIK audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does TOPIK have in United States?
TOPIK has an estimated audience of 297,197 people in United States, concentrated in California and Texas.
What is the gender split and age of TOPIK fans?
76.4% of TOPIK fans are female, 23.6% are male, with an average age of 25.9 years.
Which brands do TOPIK fans like most?
TOPIK fans show strongest brand affinity for La Jolla (33.86×), Product design (3.54×), and Natural rubber (3.49×) over the country average.
Where do TOPIK fans live in United States?
TOPIK fans in United States are most concentrated in California (reach 62,673), Texas (reach 29,560), and New York (reach 23,124). These three regions account for the largest share of the active audience.
What other brands do TOPIK fans also like?
Beyond TOPIK itself, the audience over-indexes on Product design (3.54×), Natural rubber (3.49×), UK garage (9×), and Historic site (6.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for TOPIK. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.