Rascasse Audience Intelligence

Trench coat Audience in United States

A data profile of the people who buy, follow and care about Trench coat in United States — modelled from more than twelve digital signal sources. Trench coat has an estimated audience of 747,490 people in United States.

#9796among Topic in United States#1115in Fashion & Accessoires

The average Trench coat fan in United States is 32.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Jejudo, Group buying, Social shopping, with strongest over-indexing on Jejudo (170.53× the country average).

Demographically, the Trench coat audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trench coat fan in United States is more female, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for Jejudo.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trench coat profile in United States.

Audience size
747K
in United States
Gender
61.7%♀
38.3% male
Age
32.6
average years
Country rank
#28701
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trench coat fans

61.7% are female, 38.3% are male, average age 32.6.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Trench coat audience in United States
MetricValue
Female61.7%
Male38.3%
Average age32.6
Estimated audience size747,490
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Trench coat audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3915%
40-4914%
50+11%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Trench coat audience comes from United States.

Worldwide audience distribution share by country for Trench coat
CountryShare
Japan22.9%
South Korea8.4%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trench coat audience in United States is strongest.

Fig. 05

Top regions by affinity

Trench coat fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.80×
02Massachusetts~20K1.49×
03New Jersey~30K1.47×
04Washington, District of Columbia~3K1.44×
05Illinois~30K1.35×
06Connecticut~10K1.32×
07Maryland~20K1.30×
08Virginia~20K1.27×
09California~100K1.26×
10Washington~20K1.20×
11Pennsylvania~30K1.16×
12Georgia~30K1.16×
13Delaware~2K1.13×
14Michigan~20K1.10×
15Rhode Island~3K1.10×
16Texas~70K1.07×
17North Carolina~20K1.07×
18Utah~7K1.06×
19Minnesota~10K1.02×
20Colorado~10K0.97×
21Oregon~8K0.96×
22Nevada~7K0.95×
23Louisiana~9K0.93×
24Mississippi~6K0.93×
25Ohio~20K0.92×
26Tennessee~10K0.92×
27Missouri~10K0.92×
28Alabama~10K0.92×
29Kansas~5K0.92×
30Alaska~1K0.92×
31South Carolina~10K0.91×
32Arkansas~6K0.91×
33Indiana~10K0.90×
34Wisconsin~10K0.90×
35Oklahoma~7K0.90×
36Florida~50K0.89×
37North Dakota~1K0.88×
38Kentucky~8K0.87×
39Nebraska~3K0.87×
40New Hampshire~3K0.87×
41Idaho~3K0.84×
42West Virginia~3K0.84×
43Maine~2K0.84×
44Hawaii~3K0.83×
45Vermont~1K0.81×
46Arizona~10K0.79×
47Iowa~5K0.78×
48New Mexico~3K0.78×
49South Dakota~1K0.77×
50Montana~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Trench coat, United States
0.76×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trench coat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trench coat audience
#·InterestCategoryAffinity×
01JejudoTravel & Leisure170.53×
02Kodi (software)Technology & Electronics129.49×
03What to Expect When You're Expecting (film)Movie / TV Show / Series124.98×
04Group buyingShopping113.97×
05ikonMusic & Radio95.97×
06NichijouLiterature92.76×
07Social shoppingShopping77.92×
08Korean moviesMovies & TV75.16×
09ONEUSMusic & Radio74.54×
10Truck camperCars & Mobility69.47×
11DailymotionMovies & TV69.25×
12Wedding chapelKids & Family63.75×
13Japanese television dramaMovies & TV52.52×
14Ahn Hyo-seopMovies & TV52.00×
15Park Ji-minMusic & Radio50.53×
16Este, VenetoTravel & Leisure47.56×
17PENTAGONMusic & Radio44.01×
18Baby-led weaningTechnology & Electronics39.00×
19YouTube MusicInternet & Social Media15.03×
20Maltese (dog)Pets & Animals14.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trench coat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trench coat audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.41×
MindfulnessBALANCE1.41×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trench coat audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.39×
Risk AppetiteTHRILL0.42×
Social Media UsageJOY0.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trench coat have in United States?

Trench coat has an estimated audience of 747,490 people in United States, concentrated in California and New York.

02

What is the gender split and age of Trench coat fans?

61.7% of Trench coat fans are female, 38.3% are male, with an average age of 32.6 years.

03

Which brands do Trench coat fans like most?

Trench coat fans show strongest brand affinity for Jejudo (170.53×), Group buying (113.97×), and Social shopping (77.92×) over the country average.

04

Where do Trench coat fans live in United States?

Trench coat fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Trench coat fans also like?

Beyond Trench coat itself, the audience over-indexes on Group buying (113.97×), Social shopping (77.92×), Dailymotion (69.25×), and Kodi (software) (129.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Trench coat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Trench coat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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