Trench coat Audience in United States

Trench coat logo

Trench coat has an estimated audience of 747,490 people in United States. 61.7% are female, 38.3% are male, average age 32.6. Top regions: California, New York, Texas. Top brand affinities: Jejudo, Group buying, Social shopping, Dailymotion, Kodi (software).

The average Trench coat fan in United States is 32.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Jejudo, Group buying, Social shopping, with strongest over-indexing on Jejudo (170.53× the country average). Demographically, the Trench coat audience skews more female with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Trench coat fans

Demographic split for Trench coat audience in United States
MetricValue
Female61.7%
Male38.3%
Average age32.6
Estimated audience size747,490

Audience persona

The typical Trench coat fan in United States is more female, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jejudo.

Top regions in United States

Top regions ranked by reach for Trench coat in United States
RegionReachAffinity
California117,6931.43×
New York84,8402.03×
Texas70,7381.1×
Florida46,0210.91×
Illinois35,6051.43×
New Jersey31,0621.63×
Georgia28,7921.25×
Pennsylvania27,9021.11×
North Carolina23,9731.07×
Massachusetts23,7191.61×
Virginia22,9471.26×
Michigan21,5251.1×
Ohio21,4790.93×
Washington20,6951.38×
Maryland18,0911.41×
Tennessee14,8240.99×
Indiana12,5180.92×
Arizona11,8410.78×
Minnesota10,8161.01×
Missouri10,4090.86×
Colorado10,1350.86×
South Carolina9,8190.87×
Connecticut9,6151.28×
Louisiana9,2940.96×
Oregon9,0641.06×
Alabama8,8650.85×
Wisconsin8,7920.78×
Kentucky7,3760.79×
Nevada6,8770.95×
Oklahoma6,8760.83×
Utah6,2510.93×
Mississippi5,7350.93×
Arkansas5,5050.89×
Kansas4,8700.83×
Iowa4,3930.71×
Washington, District of Columbia3,9261.75×
Nebraska2,9700.79×
Idaho2,9180.78×
New Mexico2,6760.71×
Rhode Island2,6571.12×
Hawaii2,5060.78×
New Hampshire2,4700.84×
West Virginia2,3250.67×
Maine2,0670.77×
Delaware1,9640.95×
Montana1,4090.68×
Alaska1,3480.84×
North Dakota1,1010.72×
South Dakota1,0780.62×
Vermont9690.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trench coat audience
BrandAffinityCategory
Jejudo170.53×Travel & Leisure
Group buying113.97×Shopping
Social shopping77.92×Shopping
Dailymotion69.25×Movies & TV
Kodi (software)129.49×Technology & Electronics
Nichijou92.76×Literature
Truck camper69.47×Cars & Mobility
Este, Veneto47.56×Travel & Leisure
Wedding chapel63.75×Kids & Family
Ahn Hyo-seop52×Movies & TV
What to Expect When You're Expecting (film)124.98×
YouTube Music15.03×Internet & Social Media
Japanese television drama52.52×Movies & TV
Korean movies75.16×Movies & TV
PENTAGON44.01×Music & Radio
Kim Soo-hyun59.44×Movies & TV
ikon95.97×Music & Radio
Baby-led weaning39×Technology & Electronics
Maltese (dog)14.68×Pets & Animals
Pomeranian (dog)14.03×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trench coat audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.73
Luxury OrientationPREMIUM1.87
Quality AwarenessPREMIUM1.79
Family OrientationCONSERVATISM1.71
Design AffinityPREMIUM1.54
Early Adopter MentalityPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Trench coat
CountryShare
Japan23.0%
South Korea8.5%
United States7.3%

See Trench coat audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Trench coat have in United States?

Trench coat has an estimated audience of 747,490 people in United States, concentrated in California and New York.

What is the gender split and age of Trench coat fans?

61.7% of Trench coat fans are female, 38.3% are male, with an average age of 32.6 years.

Which brands do Trench coat fans like most?

Trench coat fans show strongest brand affinity for Jejudo (170.53×), Group buying (113.97×), and Social shopping (77.92×) over the country average.

Where do Trench coat fans live in United States?

Trench coat fans in United States are most concentrated in California (reach 117,693), New York (reach 84,840), and Texas (reach 70,738). These three regions account for the largest share of the active audience.

What other brands do Trench coat fans also like?

Beyond Trench coat itself, the audience over-indexes on Group buying (113.97×), Social shopping (77.92×), Dailymotion (69.25×), and Kodi (software) (129.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trench coat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.