What to Expect When You're Expecting (film) Audience in United States

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What to Expect When You're Expecting (film) has an estimated audience of 482,358 people in United States. 72.2% are female, 27.8% are male, average age 34.1. Top regions: California, Texas, New York. Top brand affinities: Laneige, La Opinión, Product design, UK garage, 9NEWS (KUSA).

The average What to Expect When You're Expecting (film) fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Laneige, La Opinión, Product design, with strongest over-indexing on Laneige (20× the country average). Demographically, the What to Expect When You're Expecting (film) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of What to Expect When You're Expecting (film) fans

Demographic split for What to Expect When You're Expecting (film) audience in United States
MetricValue
Female72.2%
Male27.8%
Average age34.1
Estimated audience size482,358

Audience persona

The typical What to Expect When You're Expecting (film) fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Laneige.

Top regions in United States

Top regions ranked by reach for What to Expect When You're Expecting (film) in United States
RegionReachAffinity
California50,4340.95×
Texas38,1040.92×
New York27,9811.04×
Florida27,3530.84×
Illinois15,7760.98×
Georgia15,2171.02×
Pennsylvania15,2160.94×
North Carolina15,0751.04×
Ohio13,8310.93×
Virginia12,9171.1×
New Jersey12,7121.04×
Michigan12,5430.99×
Washington11,1411.15×
Massachusetts10,4621.1×
Tennessee10,4001.07×
Arizona8,9080.9×
Indiana8,6010.98×
Colorado8,3531.1×
Missouri8,1031.04×
Maryland7,6410.92×
Wisconsin7,1700.99×
South Carolina7,0360.97×
Minnesota6,9401×
Kentucky6,5451.08×
Alabama6,3640.94×
Oregon5,8821.06×
Oklahoma5,6711.06×
Utah5,4041.25×
Louisiana5,3170.85×
Connecticut4,8861.01×
Arkansas4,0681.02×
Kansas3,9871.05×
Iowa3,7110.93×
Mississippi3,6910.93×
Nevada3,6560.78×
Idaho3,1261.29×
Nebraska2,4131×
Hawaii2,2401.08×
New Mexico2,0830.86×
Maine2,0191.17×
West Virginia1,9750.88×
New Hampshire1,7670.93×
Washington, District of Columbia1,5671.08×
Montana1,5461.16×
Rhode Island1,3240.86×
Alaska1,2671.23×
Delaware9650.73×
Vermont8831.04×
North Dakota8250.83×
Wyoming6160.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for What to Expect When You're Expecting (film) audience
BrandAffinityCategory
Laneige20×Beauty & Wellness
La Opinión20×News
Product design3.79×Business & Career
UK garage10.4×Music & Radio
9NEWS (KUSA)8.97×Movies & TV
Dog breed1.91×Pets & Animals
Stamp collecting6.65×Home & Garden
Saving3.65×Business & Career
Whataburger2.1×Food & Beverages
Janitor7.45×Home & Garden
Home equity2.08×Home & Garden
Grey Eagle, Minnesota47.45×Travel & Leisure
Jersey (fabric)20×Fashion & Accessoires
Albany County, New York10.39×Travel & Leisure
Mortgage insurance3.95×Business & Career
JDSU2.49×Business & Career
Bank account1.95×Business & Career
Isometric exercise6.77×Sports
Jaws3.82×Movies & TV
Staycation2.29×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by What to Expect When You're Expecting (film) audience
TraitClusterScore
Luxury OrientationPREMIUM2.41
Family OrientationCONSERVATISM2.1
Quality AwarenessPREMIUM1.61
LGBTQ+ IdentityOPEN1.28
SustainabilityBALANCE1.21
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for What to Expect When You're Expecting (film)
CountryShare
United States36.3%
South Korea8.9%
Japan6.3%

See What to Expect When You're Expecting (film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does What to Expect When You're Expecting (film) have in United States?

What to Expect When You're Expecting (film) has an estimated audience of 482,358 people in United States, concentrated in California and Texas.

What is the gender split and age of What to Expect When You're Expecting (film) fans?

72.2% of What to Expect When You're Expecting (film) fans are female, 27.8% are male, with an average age of 34.1 years.

Which brands do What to Expect When You're Expecting (film) fans like most?

What to Expect When You're Expecting (film) fans show strongest brand affinity for Laneige (20×), La Opinión (20×), and Product design (3.79×) over the country average.

Where do What to Expect When You're Expecting (film) fans live in United States?

What to Expect When You're Expecting (film) fans in United States are most concentrated in California (reach 50,434), Texas (reach 38,104), and New York (reach 27,981). These three regions account for the largest share of the active audience.

What other brands do What to Expect When You're Expecting (film) fans also like?

Beyond What to Expect When You're Expecting (film) itself, the audience over-indexes on La Opinión (20×), Product design (3.79×), UK garage (10.4×), and 9NEWS (KUSA) (8.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for What to Expect When You're Expecting (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.