Rascasse Audience Intelligence

What to Expect When You're Expecting (film) Audience in United States

A data profile of the people who buy, follow and care about What to Expect When You're Expecting (film) in United States — modelled from more than twelve digital signal sources. What to Expect When You're Expecting (film) has an estimated audience of 485,896 people in United States.

#3281among Movie / TV Show / Series in United States

The average What to Expect When You're Expecting (film) fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Group buying, Max Mara, Trench coat, with strongest over-indexing on Group buying (353.54× the country average).

Demographically, the What to Expect When You're Expecting (film) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical What to Expect When You're Expecting (film) fan in United States is more female, around 34.1 years old, with strong Family Orientation tendencies and a notable affinity for Group buying.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the What to Expect When You're Expecting (film) profile in United States.

Audience size
486K
in United States
Gender
72.2%♀
27.8% male
Age
34.1
average years
Country rank
#37292
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of What to Expect When You're Expecting (film) viewers

72.2% are female, 27.8% are male, average age 34.1.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for What to Expect When You're Expecting (film) audience in United States
MetricValue
Female72.2%
Male27.8%
Average age34.1
Estimated audience size485,896
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the What to Expect When You're Expecting (film) audience in United States
Age bracketShare%
16-1927%
20-2928%
30-3921%
40-4913%
50+11%
Fig. 04

Worldwide distribution

36.4%

of the worldwide What to Expect When You're Expecting (film) audience comes from United States.

Worldwide audience distribution share by country for What to Expect When You're Expecting (film)
CountryShare
United States36.4%
South Korea8.8%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the What to Expect When You're Expecting (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

What to Expect When You're Expecting (film) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.18×
02Massachusetts~10K1.17×
03Montana~2K1.14×
04Idaho~3K1.13×
05Colorado~9K1.12×
06Utah~5K1.10×
07New Hampshire~2K1.10×
08Alaska~1K1.05×
09New Jersey~10K1.04×
10Oklahoma~6K1.04×
11Tennessee~10K1.03×
12Missouri~8K1.03×
13Iowa~4K1.03×
14Kansas~4K1.03×
15Connecticut~5K1.02×
16Arkansas~4K1.02×
17South Dakota~1K1.02×
18Alabama~7K1.01×
19Oregon~6K1.01×
20Hawaii~2K1.01×
21New York~30K1.00×
22Washington~10K1.00×
23Kentucky~6K1.00×
24North Dakota<1K1.00×
25Vermont<1K1.00×
26Pennsylvania~20K0.98×
27Michigan~10K0.98×
28Indiana~9K0.98×
29Minnesota~7K0.98×
30Nebraska~2K0.97×
31West Virginia~2K0.97×
32Washington, District of Columbia~1K0.97×
33North Carolina~10K0.96×
34Virginia~10K0.96×
35Wisconsin~7K0.96×
36South Carolina~7K0.96×
37Mississippi~4K0.96×
38Georgia~10K0.95×
39Louisiana~6K0.95×
40Ohio~10K0.94×
41New Mexico~2K0.94×
42Rhode Island~1K0.94×
43Illinois~20K0.93×
44Maryland~8K0.91×
45Delaware~1K0.91×
46Arizona~9K0.90×
47Texas~40K0.88×
48California~50K0.86×
49Nevada~4K0.84×
50Florida~30K0.82×
Fig. 06

Affinity by region

Affinity by region — What to Expect When You're Expecting (film), United States
0.82×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the What to Expect When You're Expecting (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for What to Expect When You're Expecting (film) audience
#·InterestCategoryAffinity×
01Group buyingShopping353.54×
02Trench coatFashion & Accessoires124.98×
03Max MaraFashion & Accessoires94.28×
04Boxer shortsFashion & Accessoires47.65×
05EssayLiterature35.35×
06Desperate HousewivesMovies & TV20.00×
0724 (TV series)Movies & TV20.00×
08Die HardMovies & TV20.00×
09COSShopping15.37×
10Baby transportKids & Family14.77×
11Pulp FictionMovies & TV13.82×
12Dennis QuaidMovies & TV13.65×
13TelegramInternet & Social Media13.02×
14Child safety seatKids & Family12.64×
15MalaysiaTravel & Leisure11.86×
16True DetectiveMovies & TV8.71×
17DiaryKids & Family7.78×
18Anne HathawayMovies & TV7.60×
197-ElevenShopping6.99×
20Sex and the CityMovies & TV6.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the What to Expect When You're Expecting (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by What to Expect When You're Expecting (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
Quality AwarenessPREMIUM1.56×
Pet OwnershipJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by What to Expect When You're Expecting (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
TravellingTHRILL0.96×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does What to Expect When You're Expecting (film) have in United States?

What to Expect When You're Expecting (film) has an estimated audience of 485,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of What to Expect When You're Expecting (film) viewers?

72.2% of What to Expect When You're Expecting (film) fans are female, 27.8% are male, with an average age of 34.1 years.

03

Which brands do What to Expect When You're Expecting (film) fans like most?

What to Expect When You're Expecting (film) fans show strongest brand affinity for Group buying (353.54×), Max Mara (94.28×), and Trench coat (124.98×) over the country average.

04

Where do What to Expect When You're Expecting (film) fans live in United States?

What to Expect When You're Expecting (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do What to Expect When You're Expecting (film) fans also like?

Beyond What to Expect When You're Expecting (film) itself, the audience over-indexes on Max Mara (94.28×), Trench coat (124.98×), Essay (35.35×), and Boxer shorts (47.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See What to Expect When You're Expecting (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for What to Expect When You're Expecting (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →