Japanese television drama Audience in United States

Japanese television drama has an estimated audience of 2,517,150 people in United States. 58.7% are female, 41.3% are male, average age 28.1. Top regions: California, Kentucky, Virginia. Top brand affinities: Group buying, Autism Awareness, Diabetes mellitus awareness, Microblogging, Trench coat.

The average Japanese television drama fan in United States is 28.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Kentucky, Virginia. Top brand affinities include Group buying, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Group buying (40.73× the country average). Demographically, the Japanese television drama audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Family Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Japanese television drama fans

Demographic split for Japanese television drama audience in United States
MetricValue
Female58.7%
Male41.3%
Average age28.1
Estimated audience size2,517,150

Audience persona

The typical Japanese television drama fan in United States is more female, around 28.1 years old, with strong Family Orientation tendencies and a notable affinity for Group buying.

Top regions in United States

Top regions ranked by reach for Japanese television drama in United States
RegionReachAffinity
California93,3520.34×
Kentucky51,4171.63×
Virginia41,4890.68×
Texas39,9130.18×
Mississippi38,6581.86×
Louisiana37,8091.16×
Alabama35,5491.01×
Arkansas34,3431.66×
Arizona33,8500.66×
Oklahoma33,5861.2×
Tennessee33,2510.66×
Maryland30,9610.72×
Missouri30,9350.76×
Florida30,6980.18×
South Carolina30,2620.8×
New York29,9750.21×
Indiana29,4850.64×
Kansas29,4771.49×
Georgia29,4610.38×
Hawaii28,1522.6×
Iowa27,9841.35×
North Carolina27,4170.36×
Ohio27,3060.35×
Michigan27,1830.41×
Wisconsin27,0380.71×
New Hampshire26,2962.65×
Pennsylvania25,9240.31×
Nebraska25,7492.04×
Connecticut25,7101.02×
New Mexico25,6152.03×
Nevada25,5321.05×
Maine25,3762.81×
Colorado25,2140.64×
Oregon25,2060.87×
Utah25,0551.11×
New Jersey24,7090.39×
Illinois24,3150.29×
Minnesota24,1570.67×
Massachusetts23,9090.48×
Washington23,3400.46×
Washington, District of Columbia16,4182.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese television drama audience
BrandAffinityCategory
Group buying40.73×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Trench coat51.11×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Anime and manga fandom8.06×Literature
Cardcaptor Sakura38.51×Literature
Income tax13.19×Business & Career
Funimation11.72×Movies & TV
Dungeons & Dragons11.29×Games
Rakuten11.13×Shopping
BTS9.66×Music & Radio
7-Eleven4.12×Shopping
International education13.16×Business & Career
Nip/Tuck26.05×Movies & TV
Manga4×Literature
Konami17.94×Games
Charles, Prince of Wales18.87×Politics & Society
Las Vegas3.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese television drama audience
TraitClusterScore
Family OrientationCONSERVATISM1.26
SpiritualityBALANCE1.18
Community OrientationOPEN1.18
LGBTQ+ IdentityOPEN1.16
TraditionCONSERVATISM1.11
PatriotismCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Japanese television drama
CountryShare
Japan58.1%
United States6.7%
South Korea5.7%

See Japanese television drama audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Japanese television drama have in United States?

Japanese television drama has an estimated audience of 2,517,150 people in United States, concentrated in California and Kentucky.

What is the gender split and age of Japanese television drama fans?

58.7% of Japanese television drama fans are female, 41.3% are male, with an average age of 28.1 years.

Which brands do Japanese television drama fans like most?

Japanese television drama fans show strongest brand affinity for Group buying (40.73×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Japanese television drama fans live in United States?

Japanese television drama fans in United States are most concentrated in California (reach 93,352), Kentucky (reach 51,417), and Virginia (reach 41,489). These three regions account for the largest share of the active audience.

What other brands do Japanese television drama fans also like?

Beyond Japanese television drama itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Trench coat (51.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese television drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.