Rascasse Audience Intelligence

Japanese television drama Audience in United States

A data profile of the people who buy, follow and care about Japanese television drama in United States — modelled from more than twelve digital signal sources. Japanese television drama has an estimated audience of 2,517,150 people in United States.

#5604among Topic in United States#1714in Movies & TV

The average Japanese television drama fan in United States is 28.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Group buying, Anime and manga fandom, 7-Eleven, with strongest over-indexing on Group buying (49.08× the country average).

Demographically, the Japanese television drama audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese television drama fan in United States is more female, around 28.1 years old, with strong Tradition tendencies and a notable affinity for Group buying.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese television drama profile in United States.

Audience size
2.5M
in United States
Gender
58.7%♀
41.3% male
Age
28.1
average years
Country rank
#11858
Topic in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese television drama fans

58.7% are female, 41.3% are male, average age 28.1.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Japanese television drama audience in United States
MetricValue
Female58.7%
Male41.3%
Average age28.1
Estimated audience size2,517,150
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Japanese television drama audience in United States
Age bracketShare%
16-1954%
20-2921%
30-3911%
40-498%
50+6%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Japanese television drama audience comes from United States.

Worldwide audience distribution share by country for Japanese television drama
CountryShare
Japan58.0%
United States6.7%
South Korea5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese television drama audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese television drama fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.43×
02Maine~10K1.24×
03New Hampshire~10K1.22×
04Washington, District of Columbia~9K1.15×
05Mississippi~20K1.13×
06Nebraska~10K1.13×
07New Mexico~10K1.11×
08Kentucky~30K1.09×
09Arkansas~20K1.06×
10Iowa~20K1.06×
11Kansas~20K1.06×
12Vermont~5K1.04×
13Oregon~30K1.03×
14Nevada~20K1.03×
15Idaho~10K1.03×
16Utah~20K1.02×
17Oklahoma~30K1.01×
18Connecticut~30K1.01×
19West Virginia~10K1.01×
20North Dakota~5K1.01×
21Alabama~40K1.00×
22Louisiana~30K1.00×
23Montana~7K1.00×
24Delaware~7K1.00×
25South Dakota~6K1.00×
26Alaska~5K1.00×
27Rhode Island~8K0.99×
28South Carolina~40K0.96×
29Maryland~40K0.95×
30Missouri~40K0.95×
31Wisconsin~40K0.95×
32Minnesota~30K0.95×
33Arizona~50K0.94×
34Tennessee~50K0.94×
35Indiana~40K0.94×
36Colorado~40K0.94×
37Virginia~60K0.92×
38Washington~50K0.92×
39Massachusetts~50K0.92×
40Michigan~60K0.91×
41New Jersey~60K0.90×
42Ohio~70K0.89×
43Georgia~70K0.89×
44North Carolina~70K0.89×
45Pennsylvania~70K0.88×
46Illinois~70K0.88×
47Florida~100K0.84×
48New York~100K0.83×
49Texas~200K0.81×
50California~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Japanese television drama, United States
0.73×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese television drama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese television drama audience
#·InterestCategoryAffinity×
01Low-energy houseHome & Garden75.59×
02Trench coatFashion & Accessoires52.52×
03Group buyingShopping49.08×
04Diet sodaFood & Beverages30.44×
05Cardcaptor SakuraLiterature24.10×
06Kiki's Delivery ServiceMovies & TV23.06×
07International educationBusiness & Career20.00×
08MalaysiaTravel & Leisure15.55×
09RakutenShopping13.65×
10Anime and manga fandomLiterature13.60×
11BTSMusic & Radio12.27×
12Boy bandMusic & Radio11.99×
137-ElevenShopping11.21×
14Dungeons & DragonsGames9.62×
15CrunchyrollGames9.08×
16MangaLiterature6.85×
17ComicsLiterature5.38×
18Video gamesGames2.19×
19ClothingFashion & Accessoires2.06×
20Consumer electronicsTechnology & Electronics1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese television drama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese television drama audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.78×
Community OrientationOPEN1.76×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese television drama audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.77×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese television drama have in United States?

Japanese television drama has an estimated audience of 2,517,150 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Japanese television drama fans?

58.7% of Japanese television drama fans are female, 41.3% are male, with an average age of 28.1 years.

03

Which brands do Japanese television drama fans like most?

Japanese television drama fans show strongest brand affinity for Group buying (49.08×), Anime and manga fandom (13.6×), and 7-Eleven (11.21×) over the country average.

04

Where do Japanese television drama fans live in United States?

Japanese television drama fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese television drama fans also like?

Beyond Japanese television drama itself, the audience over-indexes on Anime and manga fandom (13.6×), 7-Eleven (11.21×), Diet soda (30.44×), and Trench coat (52.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Japanese television drama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese television drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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