Rascasse Audience Intelligence

Japanese television drama Audience in Germany

A data profile of the people who buy, follow and care about Japanese television drama in Germany — modelled from more than twelve digital signal sources. Japanese television drama has an estimated audience of 495,485 people in Germany.

#4696among Topic in Germany#1851in Movies & TV

The average Japanese television drama fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Toshiba, High School DxD, Jet ski, with strongest over-indexing on Toshiba (60× the country average).

Demographically, the Japanese television drama audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Japanese television drama fan in Germany is more female, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for Toshiba.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese television drama profile in Germany.

Audience size
495K
in Germany
Gender
55.6%♀
44.4% male
Age
32.9
average years
Country rank
#11836
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese television drama fans

55.6% are female, 44.4% are male, average age 32.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Japanese television drama audience in Germany
MetricValue
Female55.6%
Male44.4%
Average age32.9
Estimated audience size495,485
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Japanese television drama audience in Germany
Age bracketShare%
16-1939%
20-2920%
30-3916%
40-4914%
50+11%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Japanese television drama audience comes from Germany.

Worldwide audience distribution share by country for Japanese television drama
CountryShare
Japan58.0%
United States6.7%
South Korea5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese television drama audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese television drama fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K1.36×
02Hessen~50K1.34×
03Hamburg~10K1.31×
04Rheinland-Pfalz~30K1.15×
05Baden-Württemberg~80K1.11×
06Niedersachsen~50K1.08×
07Berlin~20K1.06×
08Bremen~4K1.03×
09Schleswig-Holstein~20K1.01×
10Nordrhein-Westfalen~100K0.98×
11Saarland~6K0.95×
12Brandenburg~10K0.94×
13Sachsen-Anhalt~10K0.84×
14Bayern~70K0.83×
15Mecklenburg-Vorpommern~8K0.83×
16Thüringen~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Japanese television drama, Germany
0.80×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese television drama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese television drama audience
#·InterestCategoryAffinity×
01ToshibaTechnology & Electronics60.00×
02High School DxDMovies & TV48.81×
03japanese musicMusic & Radio39.49×
04NCT (band)Music & Radio36.26×
05Jet skiSports26.90×
06Organic chemistryBusiness & Career22.94×
07IU (singer)Music & Radio22.87×
08Vagabond (manga)Literature20.29×
09Shania TwainMusic & Radio15.53×
10Katie PriceFashion & Accessoires14.33×
11Jackie ChanMovies & TV14.07×
12Korean dramaMovies & TV11.55×
13RakutenShopping11.07×
14Sandra BullockMovies & TV9.55×
15Tom CruiseMovies & TV9.52×
16Brad PittMovies & TV6.25×
17Anime and manga fandomLiterature5.59×
18Anime conventionLiterature5.41×
19Solar energyHome & Garden4.93×
20RedditInternet & Social Media3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese television drama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese television drama audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.37×
Convenience OrientationPREMIUM2.33×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese television drama audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.52×
Pet OwnershipJOY0.58×
Design AffinityPREMIUM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese television drama have in Germany?

Japanese television drama has an estimated audience of 495,485 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Japanese television drama fans?

55.6% of Japanese television drama fans are female, 44.4% are male, with an average age of 32.9 years.

03

Which brands do Japanese television drama fans like most?

Japanese television drama fans show strongest brand affinity for Toshiba (60×), High School DxD (48.81×), and Jet ski (26.9×) over the country average.

04

Where do Japanese television drama fans live in Germany?

Japanese television drama fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese television drama fans also like?

Beyond Japanese television drama itself, the audience over-indexes on High School DxD (48.81×), Jet ski (26.9×), IU (singer) (22.87×), and japanese music (39.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Japanese television drama audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese television drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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