Japanese television drama Audience in Germany
Japanese television drama has an estimated audience of 495,485 people in Germany. 55.6% are female, 44.4% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: japanese music, Toshiba, Katie Price, Vagabond (manga), High School DxD.
The average Japanese television drama fan in Germany is 32.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include japanese music, Toshiba, Katie Price, with strongest over-indexing on japanese music (77.3× the country average). Demographically, the Japanese television drama audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Japanese television drama fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 32.9 |
| Estimated audience size | 495,485 |
Audience persona
The typical Japanese television drama fan in Germany is more female, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for japanese music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,482 | 1.01× |
| Baden-Württemberg | 68,033 | 1.01× |
| Bayern | 67,904 | 0.85× |
| Niedersachsen | 54,893 | 1.14× |
| Hessen | 54,094 | 1.43× |
| Rheinland-Pfalz | 29,119 | 1.17× |
| Berlin | 23,460 | 1.06× |
| Sachsen | 23,396 | 0.96× |
| Schleswig-Holstein | 19,206 | 1.08× |
| Hamburg | 15,594 | 1.39× |
| Brandenburg | 13,618 | 0.89× |
| Sachsen-Anhalt | 9,795 | 0.76× |
| Thüringen | 7,084 | 0.56× |
| Mecklenburg-Vorpommern | 6,461 | 0.68× |
| Saarland | 5,404 | 0.89× |
| Bremen | 4,703 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| japanese music | 77.3× | Music & Radio |
| Toshiba | 61.47× | Technology & Electronics |
| Katie Price | 22.51× | Fashion & Accessoires |
| Vagabond (manga) | 32.41× | Literature |
| High School DxD | 40.64× | Movies & TV |
| Jackie Chan | 17.14× | Movies & TV |
| Shania Twain | 25.33× | Music & Radio |
| IU (singer) | 20.81× | Music & Radio |
| Jet ski | 19.32× | Sports |
| Rakuten | 13.83× | Shopping |
| Romantic music | 23.74× | Music & Radio |
| Korean drama | 10.13× | Movies & TV |
| Tom Cruise | 6.6× | Movies & TV |
| Solar energy | 4.24× | Home & Garden |
| Used car | 3.86× | Cars & Mobility |
| Kiki's Delivery Service | 31.72× | Movies & TV |
| Lucky Charms | 32.53× | Food & Beverages |
| Organic chemistry | 14.62× | Business & Career |
| Brad Pitt | 5.56× | Movies & TV |
| Anime and manga fandom | 4.71× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.34 |
| Convenience Orientation | PREMIUM | 2.11 |
| Individualism | JOY | 1.47 |
| Patriotism | CONSERVATISM | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Urban Lifestyle | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 58.1% |
| United States | 6.7% |
| South Korea | 5.7% |
See Japanese television drama audiences in other countries
- Japanese television drama — United States
- Japanese television drama — United Kingdom
- Japanese television drama — France
- Japanese television drama — Italy
- Japanese television drama — Spain
- Japanese television drama — Brazil
- Japanese television drama — Japan
- Japanese television drama — South Korea
- Japanese television drama — India
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Japanese television drama have in Germany?
Japanese television drama has an estimated audience of 495,485 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Japanese television drama fans?
55.6% of Japanese television drama fans are female, 44.4% are male, with an average age of 32.9 years.
Which brands do Japanese television drama fans like most?
Japanese television drama fans show strongest brand affinity for japanese music (77.3×), Toshiba (61.47×), and Katie Price (22.51×) over the country average.
Where do Japanese television drama fans live in Germany?
Japanese television drama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,482), Baden-Württemberg (reach 68,033), and Bayern (reach 67,904). These three regions account for the largest share of the active audience.
What other brands do Japanese television drama fans also like?
Beyond Japanese television drama itself, the audience over-indexes on Toshiba (61.47×), Katie Price (22.51×), Vagabond (manga) (32.41×), and High School DxD (40.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese television drama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.