Rascasse Audience Intelligence

Kodi (software) Target Market in United States

A data profile of the people who buy, follow and care about Kodi (software) in United States — modelled from more than twelve digital signal sources. Kodi (software) has an estimated audience of 1,503,613 people in United States.

#1848among Brand in United States#611in Technology & Electronics

The average Kodi (software) fan in United States is 30.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Telegram, Group buying, Trench coat, with strongest over-indexing on Telegram (181.08× the country average).

Demographically, the Kodi (software) audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kodi (software) fan in United States is balanced, around 30.3 years old, with strong Family Orientation tendencies and a notable affinity for Telegram.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kodi (software) profile in United States.

Audience size
1.5M
in United States
Gender
49.0%♀
51.0% male
Age
30.3
average years
Country rank
#17737
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kodi (software)

49.0% are female, 51.0% are male, average age 30.3.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Kodi (software) audience in United States
MetricValue
Female49.0%
Male51.0%
Average age30.3
Estimated audience size1,503,613
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Kodi (software) audience in United States
Age bracketShare%
16-1946%
20-2921%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Kodi (software) audience comes from United States.

Worldwide audience distribution share by country for Kodi (software)
CountryShare
United States20.3%
Germany13.4%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kodi (software) audience in United States is strongest.

Fig. 05

Top regions by affinity

Kodi (software) customers by region in United States
#RegionReachAffinity×
01California~200K1.27×
02Kentucky~20K1.21×
03Nevada~20K1.20×
04Florida~100K1.19×
05Oklahoma~20K1.17×
06Wyoming~3K1.16×
07New York~100K1.14×
08Washington~30K1.14×
09Indiana~30K1.13×
10Louisiana~20K1.13×
11Pennsylvania~60K1.12×
12Ohio~50K1.12×
13North Carolina~50K1.12×
14Mississippi~10K1.12×
15West Virginia~8K1.12×
16Texas~100K1.11×
17New Jersey~40K1.11×
18South Carolina~30K1.11×
19Georgia~50K1.10×
20Delaware~5K1.09×
21Missouri~30K1.08×
22Connecticut~20K1.07×
23Arizona~30K1.06×
24Tennessee~30K1.05×
25Alabama~20K1.05×
26Illinois~50K1.04×
27Kansas~10K1.03×
28Michigan~40K1.02×
29Oregon~20K1.02×
30Virginia~40K1.01×
31Maryland~30K1.01×
32Arkansas~10K1.00×
33Rhode Island~5K0.95×
34Wisconsin~20K0.94×
35Massachusetts~30K0.92×
36New Mexico~7K0.92×
37Colorado~20K0.91×
38Iowa~10K0.88×
39New Hampshire~5K0.88×
40Minnesota~20K0.87×
41Alaska~3K0.87×
42Washington, District of Columbia~4K0.86×
43North Dakota~3K0.86×
44Idaho~6K0.85×
45Hawaii~5K0.84×
46Nebraska~6K0.82×
47Montana~3K0.82×
48South Dakota~3K0.82×
49Utah~10K0.81×
50Maine~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Kodi (software), United States
0.80×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kodi (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kodi (software) audience
#·InterestCategoryAffinity×
01Group buyingShopping187.49×
02TelegramInternet & Social Media181.08×
03Trench coatFashion & Accessoires129.49×
04Boxer shortsFashion & Accessoires58.39×
05Max MaraFashion & Accessoires24.75×
06Loro PianaFashion & Accessoires24.52×
07COSShopping24.38×
08Donatos PizzaFood & Beverages23.95×
09MalaysiaTravel & Leisure18.78×
10BTSMusic & Radio16.60×
11City carCars & Mobility15.99×
12EssayLiterature14.74×
137-ElevenShopping11.34×
14Boy bandMusic & Radio11.34×
15Privacy policyTechnology & Electronics9.32×
16Family carCars & Mobility8.22×
17DiaryKids & Family4.98×
18Android (operating system)Technology & Electronics3.62×
19CosmeticsBeauty & Wellness2.53×
20ClothingFashion & Accessoires1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kodi (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kodi (software) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.46×
Convenience OrientationPREMIUM2.46×
Price SensitivityPREMIUM2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kodi (software) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
CreativityOPEN0.66×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kodi (software)'s target market in United States?

Kodi (software)'s target market in United States covers an estimated 1,503,613 people, concentrated in California and Texas.

02

What is the gender split and age of Kodi (software) customers?

49.0% of the Kodi (software) audience are female, 51.0% are male, with an average age of 30.3 years.

03

Which brands do Kodi (software) fans like most?

Kodi (software) fans show strongest brand affinity for Telegram (181.08×), Group buying (187.49×), and Trench coat (129.49×) over the country average.

04

Where do Kodi (software) fans live in United States?

Kodi (software) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Kodi (software) fans also like?

Beyond Kodi (software) itself, the audience over-indexes on Group buying (187.49×), Trench coat (129.49×), 7-Eleven (11.34×), and Boxer shorts (58.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Kodi (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kodi (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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