Rascasse Audience Intelligence

Kodi (software) Target Market in Germany

A data profile of the people who buy, follow and care about Kodi (software) in Germany — modelled from more than twelve digital signal sources. Kodi (software) has an estimated audience of 993,839 people in Germany.

#858among Brand in Germany#332in Technology & Electronics

The average Kodi (software) fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bruce Springsteen, Netto Marken-Discount, Miroslav Klose, with strongest over-indexing on Bruce Springsteen (12.35× the country average).

Demographically, the Kodi (software) audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kodi (software) fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Bruce Springsteen.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kodi (software) profile in Germany.

Audience size
994K
in Germany
Gender
57.0%♀
43.0% male
Age
39.0
average years
Country rank
#6567
Brand in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kodi (software)

57.0% are female, 43.0% are male, average age 39.0.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Kodi (software) audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age39.0
Estimated audience size993,839
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Kodi (software) audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Kodi (software) audience comes from Germany.

Worldwide audience distribution share by country for Kodi (software)
CountryShare
United States20.3%
Germany13.4%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kodi (software) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kodi (software) customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~800K6.34×
02Rheinland-Pfalz~60K1.20×
03Hessen~90K1.08×
04Saarland~9K0.70×
05Bremen~6K0.67×
06Niedersachsen~70K0.66×
07Baden-Württemberg~90K0.65×
08Sachsen-Anhalt~20K0.61×
09Hamburg~10K0.61×
10Berlin~30K0.60×
11Schleswig-Holstein~20K0.57×
12Bayern~90K0.56×
13Thüringen~10K0.56×
14Mecklenburg-Vorpommern~10K0.53×
15Brandenburg~20K0.51×
16Sachsen~20K0.49×
Fig. 06

Affinity by region

Affinity by region — Kodi (software), Germany
0.49×1.00×6.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kodi (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kodi (software) audience
#·InterestCategoryAffinity×
01GazeboHome & Garden39.10×
02EurythmicsMusic & Radio20.00×
03Miroslav KloseSports17.63×
04Baby-led weaningTechnology & Electronics15.16×
05ZombielandMovies & TV13.95×
06Bruce SpringsteenMusic & Radio12.35×
07GlutenHealth12.21×
08RoxetteMusic & Radio11.51×
09Gwendoline ChristieMovies & TV10.86×
10Norman ReedusMovies & TV10.78×
11NordseeFood & Beverages5.69×
12PillowHome & Garden4.66×
13Netto Marken-DiscountShopping4.28×
14Garden centreHome & Garden3.42×
15AldiShopping2.92×
16PostbankBusiness & Career2.90×
17DeichmannShopping2.78×
18REWEShopping2.47×
19Müller (company)Food & Beverages2.27×
20WhatsAppInternet & Social Media2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kodi (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kodi (software) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
Quality AwarenessPREMIUM1.38×
IndividualismJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kodi (software) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
PatriotismCONSERVATISM0.68×
Luxury OrientationPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kodi (software)'s target market in Germany?

Kodi (software)'s target market in Germany covers an estimated 993,839 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Kodi (software) customers?

57.0% of the Kodi (software) audience are female, 43.0% are male, with an average age of 39.0 years.

03

Which brands do Kodi (software) fans like most?

Kodi (software) fans show strongest brand affinity for Bruce Springsteen (12.35×), Netto Marken-Discount (4.28×), and Miroslav Klose (17.63×) over the country average.

04

Where do Kodi (software) fans live in Germany?

Kodi (software) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~90K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Kodi (software) fans also like?

Beyond Kodi (software) itself, the audience over-indexes on Netto Marken-Discount (4.28×), Miroslav Klose (17.63×), Gazebo (39.1×), and Gluten (12.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Kodi (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kodi (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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