Baby-led weaning Audience in Germany
Baby-led weaning has an estimated audience of 579,962 people in Germany. 85.2% are female, 14.8% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Weaning, Baby Stuff, Jejudo, Wake Forest University, Kodi (software).
The average Baby-led weaning fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Weaning, Baby Stuff, Jejudo, with strongest over-indexing on Weaning (48.29× the country average). Demographically, the Baby-led weaning audience skews more female with an average age of 34.1, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Baby-led weaning fans
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 34.1 |
| Estimated audience size | 579,962 |
Audience persona
The typical Baby-led weaning fan in Germany is more female, around 34.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Weaning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 136,314 | 1.07× |
| Bayern | 125,308 | 1.34× |
| Baden-Württemberg | 101,559 | 1.28× |
| Niedersachsen | 62,598 | 1.11× |
| Hessen | 47,665 | 1.08× |
| Rheinland-Pfalz | 33,184 | 1.14× |
| Sachsen | 27,963 | 0.98× |
| Berlin | 23,047 | 0.89× |
| Schleswig-Holstein | 21,022 | 1.01× |
| Brandenburg | 15,969 | 0.89× |
| Hamburg | 13,609 | 1.04× |
| Thüringen | 12,877 | 0.87× |
| Sachsen-Anhalt | 12,355 | 0.82× |
| Mecklenburg-Vorpommern | 8,142 | 0.74× |
| Saarland | 7,202 | 1.01× |
| Bremen | 3,566 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weaning | 48.29× | Health |
| Baby Stuff | 44.24× | |
| Jejudo | 23.24× | Travel & Leisure |
| Wake Forest University | 138.37× | Business & Career |
| Kodi (software) | 15.16× | Technology & Electronics |
| Childhood | 4.35× | Kids & Family |
| Infant bodysuit | 7.47× | Kids & Family |
| Baby food | 5.51× | Kids & Family |
| Babywearing | 8.25× | Kids & Family |
| Pre-kindergarten | 6× | Kids & Family |
| Pregnancy | 5.77× | Kids & Family |
| Baby powder | 7.01× | Kids & Family |
| vertbaudet | 9.33× | Fashion & Accessoires |
| Milupa | 19.22× | Kids & Family |
| Infant bed | 6.64× | Home & Garden |
| Infant clothing | 4.74× | Kids & Family |
| Childbirth | 5.76× | Kids & Family |
| Cloth diaper | 10.31× | Kids & Family |
| Eventim | 3.43× | Travel & Leisure |
| Maxi-Cosi | 9.61× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.89 |
| Travelling | THRILL | 1.81 |
| Design Affinity | PREMIUM | 1.75 |
| Sustainability | BALANCE | 1.7 |
| Luxury Orientation | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 53.6% |
| South Korea | 12.6% |
| United States | 10.0% |
See Baby-led weaning audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Baby-led weaning have in Germany?
Baby-led weaning has an estimated audience of 579,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Baby-led weaning fans?
85.2% of Baby-led weaning fans are female, 14.8% are male, with an average age of 34.1 years.
Which brands do Baby-led weaning fans like most?
Baby-led weaning fans show strongest brand affinity for Weaning (48.29×), Baby Stuff (44.24×), and Jejudo (23.24×) over the country average.
Where do Baby-led weaning fans live in Germany?
Baby-led weaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 136,314), Bayern (reach 125,308), and Baden-Württemberg (reach 101,559). These three regions account for the largest share of the active audience.
What other brands do Baby-led weaning fans also like?
Beyond Baby-led weaning itself, the audience over-indexes on Baby Stuff (44.24×), Jejudo (23.24×), Wake Forest University (138.37×), and Kodi (software) (15.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Baby-led weaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.