Rascasse Audience Intelligence

Weaning Audience in Germany

A data profile of the people who buy, follow and care about Weaning in Germany — modelled from more than twelve digital signal sources. Weaning has an estimated audience of 457,354 people in Germany.

#4892among Topic in Germany#370in Health

The average Weaning fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include State school, Baby-led weaning, Angelina Jolie, with strongest over-indexing on State school (60.49× the country average).

Demographically, the Weaning audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weaning fan in Germany is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for State school.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weaning profile in Germany.

Audience size
457K
in Germany
Gender
71.9%♀
28.1% male
Age
38.2
average years
Country rank
#12599
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weaning fans

71.9% are female, 28.1% are male, average age 38.2.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Weaning audience in Germany
MetricValue
Female71.9%
Male28.1%
Average age38.2
Estimated audience size457,354
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Weaning audience in Germany
Age bracketShare%
16-1914%
20-2926%
30-3926%
40-4919%
50+14%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Weaning audience comes from Germany.

Worldwide audience distribution share by country for Weaning
CountryShare
Japan69.8%
United States3.3%
South Korea3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weaning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weaning fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.18×
02Niedersachsen~50K1.13×
03Baden-Württemberg~70K1.12×
04Hamburg~10K1.08×
05Nordrhein-Westfalen~100K1.06×
06Schleswig-Holstein~20K1.04×
07Berlin~20K1.03×
08Hessen~40K1.02×
09Rheinland-Pfalz~20K0.99×
10Thüringen~10K0.99×
11Brandenburg~10K0.96×
12Saarland~5K0.96×
13Sachsen~20K0.94×
14Mecklenburg-Vorpommern~8K0.93×
15Bremen~4K0.92×
16Sachsen-Anhalt~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Weaning, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weaning audience
#·InterestCategoryAffinity×
01State schoolKids & Family60.49×
02Baby-led weaningTechnology & Electronics48.29×
03Georgia O'KeeffeArts & Culture43.27×
04Shania TwainMusic & Radio38.26×
05Cervical vertebraeHealth30.07×
06Amy MacdonaldMusic & Radio20.00×
07Free PeopleFashion & Accessoires20.00×
08Requiem for a DreamMovies & TV20.00×
09Angelina JolieMovies & TV19.44×
10vertbaudetFashion & Accessoires11.15×
11Educational toyKids & Family9.38×
12Picture bookLiterature8.30×
13Child careKids & Family8.13×
14Love & SexKids & Family8.12×
15Parental leaveKids & Family7.94×
16Children's literatureLiterature7.13×
17Google NewsNews6.11×
18Baby foodKids & Family5.76×
19Ernsting's familyShopping5.69×
20Children's clothingFashion & Accessoires4.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weaning audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.57×
Design AffinityPREMIUM1.59×
DIY MentalityTHRILL1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weaning audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Pet OwnershipJOY0.78×
Urban LifestyleOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weaning have in Germany?

Weaning has an estimated audience of 457,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Weaning fans?

71.9% of Weaning fans are female, 28.1% are male, with an average age of 38.2 years.

03

Which brands do Weaning fans like most?

Weaning fans show strongest brand affinity for State school (60.49×), Baby-led weaning (48.29×), and Angelina Jolie (19.44×) over the country average.

04

Where do Weaning fans live in Germany?

Weaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Weaning fans also like?

Beyond Weaning itself, the audience over-indexes on Baby-led weaning (48.29×), Angelina Jolie (19.44×), Shania Twain (38.26×), and Georgia O'Keeffe (43.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Weaning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Weaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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