Weaning Audience in Germany
Weaning has an estimated audience of 457,354 people in Germany. 71.9% are female, 28.1% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, Solo climbing, Rossmann, Home Office, Scots Guards.
The average Weaning fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, Solo climbing, Rossmann, with strongest over-indexing on Enzkreis (84× the country average). Demographically, the Weaning audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Weaning fans
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 38.2 |
| Estimated audience size | 457,354 |
Audience persona
The typical Weaning fan in Germany is more female, around 38.2 years old, with strong Family Orientation tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,514 | 1.06× |
| Bayern | 91,558 | 1.25× |
| Baden-Württemberg | 73,372 | 1.18× |
| Niedersachsen | 53,151 | 1.2× |
| Hessen | 34,772 | 1× |
| Rheinland-Pfalz | 22,914 | 1× |
| Berlin | 21,991 | 1.08× |
| Sachsen | 20,031 | 0.89× |
| Schleswig-Holstein | 17,781 | 1.08× |
| Brandenburg | 13,750 | 0.97× |
| Hamburg | 11,183 | 1.08× |
| Thüringen | 10,754 | 0.92× |
| Sachsen-Anhalt | 8,783 | 0.74× |
| Mecklenburg-Vorpommern | 7,692 | 0.88× |
| Saarland | 4,485 | 0.8× |
| Bremen | 3,420 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 84× | Travel & Leisure |
| Solo climbing | 13.83× | Sports |
| Rossmann | 2.5× | Shopping |
| Home Office | 2.89× | Business & Career |
| Scots Guards | 100.16× | Politics & Society |
| Ipekyol | 7.02× | Shopping |
| Este, Veneto | 3.94× | Travel & Leisure |
| Progressive rock | 1.89× | Music & Radio |
| Hormones: The Series | 8.68× | Movies & TV |
| Golem | 2.92× | Technology & Electronics |
| Mothercare | 1.67× | Kids & Family |
| Women's empowerment | 2.98× | Politics & Society |
| Cachorro | 2.68× | Pets & Animals |
| Ireen Sheer | 1.96× | Music & Radio |
| Campaign setting | 15.58× | Games |
| Information sensitivity | 3.53× | Technology & Electronics |
| Bounce (film) | 6.54× | Movies & TV |
| Homesteading | 3.88× | Home & Garden |
| Jonathan Livingston Seagull | 20× | Literature |
| Bank account | 1.7× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.61 |
| DIY Mentality | THRILL | 1.78 |
| Design Affinity | PREMIUM | 1.66 |
| Creativity | OPEN | 1.63 |
| Travelling | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 69.8% |
| United States | 3.3% |
| South Korea | 3.1% |
See Weaning audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Weaning have in Germany?
Weaning has an estimated audience of 457,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Weaning fans?
71.9% of Weaning fans are female, 28.1% are male, with an average age of 38.2 years.
Which brands do Weaning fans like most?
Weaning fans show strongest brand affinity for Enzkreis (84×), Solo climbing (13.83×), and Rossmann (2.5×) over the country average.
Where do Weaning fans live in Germany?
Weaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,514), Bayern (reach 91,558), and Baden-Württemberg (reach 73,372). These three regions account for the largest share of the active audience.
What other brands do Weaning fans also like?
Beyond Weaning itself, the audience over-indexes on Solo climbing (13.83×), Rossmann (2.5×), Home Office (2.89×), and Scots Guards (100.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.