Rascasse Audience Intelligence

Weaning Audience in United States

A data profile of the people who buy, follow and care about Weaning in United States — modelled from more than twelve digital signal sources. Weaning has an estimated audience of 1,064,184 people in United States.

#8468among Topic in United States#687in Health

The average Weaning fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baby food, Pinterest, FedEx, with strongest over-indexing on Baby food (9.1× the country average).

Demographically, the Weaning audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Weaning fan in United States is more female, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Baby food.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weaning profile in United States.

Audience size
1.1M
in United States
Gender
71.3%♀
28.7% male
Age
34.9
average years
Country rank
#22735
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weaning fans

71.3% are female, 28.7% are male, average age 34.9.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Weaning audience in United States
MetricValue
Female71.3%
Male28.7%
Average age34.9
Estimated audience size1,064,184
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Weaning audience in United States
Age bracketShare%
16-1924%
20-2929%
30-3921%
40-4914%
50+12%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Weaning audience comes from United States.

Worldwide audience distribution share by country for Weaning
CountryShare
Japan69.8%
United States3.3%
South Korea3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weaning audience in United States is strongest.

Fig. 05

Top regions by affinity

Weaning fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K1.27×
02California~100K1.25×
03Massachusetts~20K1.17×
04Virginia~30K1.15×
05Washington~20K1.11×
06Maryland~20K1.11×
07Washington, District of Columbia~4K1.11×
08Wisconsin~20K1.10×
09Oregon~10K1.07×
10Oklahoma~10K1.07×
11Georgia~30K1.06×
12Minnesota~20K1.04×
13Connecticut~10K1.04×
14Texas~90K1.03×
15New York~60K1.03×
16North Carolina~30K1.03×
17New Jersey~30K1.03×
18Louisiana~10K1.03×
19Arkansas~9K1.03×
20Alaska~2K1.03×
21Pennsylvania~40K1.00×
22Missouri~20K1.00×
23Vermont~2K1.00×
24Tennessee~20K0.99×
25Alabama~10K0.99×
26Mississippi~9K0.99×
27Nebraska~5K0.99×
28Maine~4K0.99×
29Michigan~30K0.98×
30Arizona~20K0.98×
31New Hampshire~4K0.98×
32North Dakota~2K0.98×
33Illinois~30K0.97×
34Delaware~3K0.97×
35Rhode Island~3K0.96×
36Colorado~20K0.95×
37Kentucky~10K0.95×
38Utah~9K0.95×
39Kansas~8K0.95×
40Florida~70K0.94×
41Indiana~20K0.94×
42New Mexico~5K0.94×
43Iowa~8K0.93×
44Montana~3K0.93×
45South Dakota~2K0.93×
46Ohio~30K0.92×
47South Carolina~10K0.92×
48Idaho~5K0.92×
49West Virginia~5K0.91×
50Nevada~9K0.88×
Fig. 06

Affinity by region

Affinity by region — Weaning, United States
0.88×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weaning audience
#·InterestCategoryAffinity×
01Erin AndrewsSports20.00×
02Baby-led weaningTechnology & Electronics13.24×
03Baby toysKids & Family12.04×
04Baby foodKids & Family9.10×
05Parental leaveKids & Family8.33×
06Child safety seatKids & Family7.55×
07Child developmentBusiness & Career5.65×
08Sustainable energyHome & Garden5.01×
09FedExBusiness & Career4.85×
10Renewable energyBusiness & Career4.20×
11Discount storesShopping3.57×
12Mortgage loansBusiness & Career3.48×
13PinterestInternet & Social Media3.19×
14Shopping mallsShopping3.10×
15SubwayFood & Beverages3.00×
16McDonald'sFood & Beverages2.97×
17RedditInternet & Social Media2.64×
18Organic foodFood & Beverages2.63×
19AirbnbTravel & Leisure2.45×
20FurnitureHome & Garden2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weaning audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.41×
Family OrientationCONSERVATISM2.29×
PatriotismCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weaning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
MindfulnessBALANCE0.87×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weaning have in United States?

Weaning has an estimated audience of 1,064,184 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Weaning fans?

71.3% of Weaning fans are female, 28.7% are male, with an average age of 34.9 years.

03

Which brands do Weaning fans like most?

Weaning fans show strongest brand affinity for Baby food (9.1×), Pinterest (3.19×), and FedEx (4.85×) over the country average.

04

Where do Weaning fans live in United States?

Weaning fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Weaning fans also like?

Beyond Weaning itself, the audience over-indexes on Pinterest (3.19×), FedEx (4.85×), Erin Andrews (20×), and Mortgage loans (3.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Weaning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Weaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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