Rascasse Audience Intelligence

Parental leave Audience in United States

A data profile of the people who buy, follow and care about Parental leave in United States — modelled from more than twelve digital signal sources. Parental leave has an estimated audience of 6,035,776 people in United States.

#3343among Topic in United States#169in Kids & Family

The average Parental leave fan in United States is 35.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cloth diaper, Babywearing, Diaper bag, with strongest over-indexing on Cloth diaper (50.47× the country average).

Demographically, the Parental leave audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parental leave fan in United States is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Cloth diaper.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parental leave profile in United States.

Audience size
6M
in United States
Gender
79.0%♀
21.0% male
Age
35.5
average years
Country rank
#5685
Topic in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parental leave fans

79.0% are female, 21.0% are male, average age 35.5.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Parental leave audience in United States
MetricValue
Female79.0%
Male21.0%
Average age35.5
Estimated audience size6,035,776
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Parental leave audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3920%
40-4916%
50+13%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Parental leave audience comes from United States.

Worldwide audience distribution share by country for Parental leave
CountryShare
Japan19.1%
United States14.2%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parental leave audience in United States is strongest.

Fig. 05

Top regions by affinity

Parental leave fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~80K7.40×
02Washington, District of Columbia~30K1.87×
03Washington~200K1.55×
04Virginia~200K1.40×
05Massachusetts~200K1.39×
06Minnesota~100K1.39×
07New York~500K1.37×
08Maryland~100K1.25×
09California~800K1.22×
10New Jersey~200K1.21×
11Illinois~200K1.09×
12Delaware~20K1.04×
13New Hampshire~20K1.02×
14Alaska~10K0.97×
15Georgia~200K0.96×
16Colorado~90K0.96×
17Rhode Island~20K0.96×
18North Dakota~10K0.95×
19Connecticut~60K0.94×
20Wisconsin~80K0.93×
21South Dakota~10K0.93×
22North Carolina~200K0.92×
23Oregon~60K0.92×
24Maine~20K0.92×
25Hawaii~20K0.91×
26Montana~20K0.91×
27Texas~500K0.90×
28Pennsylvania~200K0.90×
29Utah~50K0.90×
30Michigan~100K0.88×
31Kansas~40K0.88×
32New Mexico~30K0.88×
33West Virginia~20K0.88×
34Nebraska~30K0.87×
35Idaho~30K0.87×
36Iowa~40K0.86×
37Mississippi~40K0.85×
38Arkansas~40K0.85×
39Louisiana~70K0.84×
40Kentucky~60K0.83×
41Oklahoma~60K0.83×
42Tennessee~100K0.81×
43South Carolina~70K0.81×
44Ohio~100K0.80×
45Arizona~100K0.80×
46Missouri~80K0.80×
47Alabama~70K0.80×
48Nevada~50K0.78×
49Indiana~80K0.77×
50Florida~300K0.65×
Fig. 06

Affinity by region

Affinity by region — Parental leave, United States
0.65×1.00×7.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parental leave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parental leave audience
#·InterestCategoryAffinity×
01Cloth diaperKids & Family50.47×
02Baby slingKids & Family47.69×
03BabywearingKids & Family42.39×
04Nursing braFashion & Accessoires42.29×
05Baby toysKids & Family38.95×
06Early childhoodKids & Family38.92×
07Powdered milkKids & Family36.83×
08Maternity clothingFashion & Accessoires32.96×
09BassinetKids & Family28.25×
10Infant bodysuitKids & Family28.07×
11Child developmentBusiness & Career27.29×
12Child safety seatKids & Family27.18×
13MothercareKids & Family26.72×
14Baby powderKids & Family25.94×
15Diaper bagKids & Family25.69×
16PacifierKids & Family24.53×
17Baby monitorKids & Family24.02×
18Baby foodKids & Family22.36×
19Infant bedHome & Garden22.19×
20Infant clothingKids & Family21.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parental leave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parental leave audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.51×
Family OrientationCONSERVATISM1.50×
CreativityOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parental leave audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.50×
Risk AppetiteTHRILL0.82×
TraditionCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parental leave have in United States?

Parental leave has an estimated audience of 6,035,776 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parental leave fans?

79.0% of Parental leave fans are female, 21.0% are male, with an average age of 35.5 years.

03

Which brands do Parental leave fans like most?

Parental leave fans show strongest brand affinity for Cloth diaper (50.47×), Babywearing (42.39×), and Diaper bag (25.69×) over the country average.

04

Where do Parental leave fans live in United States?

Parental leave fans in United States are most concentrated in California (reach ~800K), Texas (reach ~500K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Parental leave fans also like?

Beyond Parental leave itself, the audience over-indexes on Babywearing (42.39×), Diaper bag (25.69×), Child development (27.29×), and Infant bodysuit (28.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Parental leave audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parental leave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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