Maternity clothing Audience in United States

Maternity clothing logo

Maternity clothing has an estimated audience of 3,976,066 people in United States. 90.7% are female, 9.3% are male, average age 32.4. Top regions: California, Texas, New York. Top brand affinities: Nutrition and pregnancy, Diaper bag, Mobile phones, Mobile app, Infant clothing.

The average Maternity clothing fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nutrition and pregnancy, Diaper bag, Mobile phones, with strongest over-indexing on Nutrition and pregnancy (27.53× the country average). Demographically, the Maternity clothing audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Maternity clothing fans

Demographic split for Maternity clothing audience in United States
MetricValue
Female90.7%
Male9.3%
Average age32.4
Estimated audience size3,976,066

Audience persona

The typical Maternity clothing fan in United States is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Nutrition and pregnancy.

Top regions in United States

Top regions ranked by reach for Maternity clothing in United States
RegionReachAffinity
California455,3961.04×
Texas376,4211.1×
New York220,6240.99×
Florida217,3280.81×
Illinois129,0750.97×
Pennsylvania127,4850.95×
North Carolina125,0051.04×
Ohio118,2730.97×
Georgia115,5780.94×
New Jersey109,0351.08×
Michigan103,1330.99×
Virginia98,0961.01×
Washington85,3221.07×
Tennessee84,3761.06×
Massachusetts78,2551×
Indiana72,7401×
Arizona72,0790.89×
Colorado66,7031.06×
Missouri64,6331.01×
Minnesota61,9551.09×
South Carolina59,6261×
Maryland58,0780.85×
Alabama54,7030.98×
Kentucky53,2851.07×
Wisconsin53,2730.89×
Oklahoma46,7601.06×
Louisiana46,1750.9×
Oregon45,9701.01×
Utah44,4711.25×
Connecticut38,9350.98×
Kansas38,6401.23×
Arkansas33,0501.01×
Mississippi32,2300.98×
Iowa31,8520.97×
Nevada31,8050.83×
Idaho25,1221.26×
Nebraska20,7131.04×
West Virginia20,2151.09×
New Mexico18,6860.94×
New Hampshire16,9131.08×
Maine16,3431.15×
Hawaii14,2110.83×
Montana12,7031.15×
Rhode Island10,4190.82×
South Dakota9,4151.02×
North Dakota9,1671.12×
Alaska8,8941.05×
Delaware8,6090.78×
Washington, District of Columbia7,2720.61×
Vermont7,0151×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maternity clothing audience
BrandAffinityCategory
Nutrition and pregnancy27.53×Health
Diaper bag6.44×Kids & Family
Mobile phones2.72×Technology & Electronics
Mobile app2.83×Technology & Electronics
Infant clothing5.15×Kids & Family
Maternity hospital34×Kids & Family
Child2.32×Kids & Family
Pregnancy magazine35.89×Kids & Family
Peg Perego29.33×Kids & Family
Infant2.74×Kids & Family
Food and drink1.7×Food & Beverages
Gift2.39×Shopping
Infant bodysuit5.87×Kids & Family
Gender3.65×Politics & Society
U.S. state2.2×Travel & Leisure
Hair follicle4.08×Beauty & Wellness
Prenatal nutrition31×Health
Recreation2.61×Travel & Leisure
Natural childbirth12.41×Kids & Family
Food1.65×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maternity clothing audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Pet OwnershipJOY1.41
DIY MentalityTHRILL1.41
CreativityOPEN1.33
Design AffinityPREMIUM1.32
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Maternity clothing
CountryShare
United States27.7%
Japan12.3%
Germany5.9%

See Maternity clothing audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Maternity clothing have in United States?

Maternity clothing has an estimated audience of 3,976,066 people in United States, concentrated in California and Texas.

What is the gender split and age of Maternity clothing fans?

90.7% of Maternity clothing fans are female, 9.3% are male, with an average age of 32.4 years.

Which brands do Maternity clothing fans like most?

Maternity clothing fans show strongest brand affinity for Nutrition and pregnancy (27.53×), Diaper bag (6.44×), and Mobile phones (2.72×) over the country average.

Where do Maternity clothing fans live in United States?

Maternity clothing fans in United States are most concentrated in California (reach 455,396), Texas (reach 376,421), and New York (reach 220,624). These three regions account for the largest share of the active audience.

What other brands do Maternity clothing fans also like?

Beyond Maternity clothing itself, the audience over-indexes on Diaper bag (6.44×), Mobile phones (2.72×), Mobile app (2.83×), and Infant clothing (5.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maternity clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.