Rascasse Audience Intelligence

Maternity clothing Audience in United States

A data profile of the people who buy, follow and care about Maternity clothing in United States — modelled from more than twelve digital signal sources. Maternity clothing has an estimated audience of 3,976,066 people in United States.

#4341among Topic in United States#399in Fashion & Accessoires

The average Maternity clothing fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nutrition and pregnancy, Diaper bag, Mobile phones, with strongest over-indexing on Nutrition and pregnancy (27.53× the country average).

Demographically, the Maternity clothing audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maternity clothing fan in United States is more female, around 32.4 years old, with strong Design Affinity tendencies and a notable affinity for Nutrition and pregnancy.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maternity clothing profile in United States.

Audience size
4M
in United States
Gender
90.7%♀
9.3% male
Age
32.4
average years
Country rank
#8092
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maternity clothing fans

90.7% are female, 9.3% are male, average age 32.4.

Fig. 02

Gender split

90.7%
Female
9.3%
Male
Demographic split for Maternity clothing audience in United States
MetricValue
Female90.7%
Male9.3%
Average age32.4
Estimated audience size3,976,066
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Maternity clothing audience in United States
Age bracketShare%
16-1927%
20-2935%
30-3921%
40-4910%
50+6%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Maternity clothing audience comes from United States.

Worldwide audience distribution share by country for Maternity clothing
CountryShare
United States27.7%
Japan12.3%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maternity clothing audience in United States is strongest.

Fig. 05

Top regions by affinity

Maternity clothing fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~30K1.28×
02Montana~10K1.22×
03Utah~40K1.21×
04North Dakota~10K1.18×
05West Virginia~20K1.16×
06Maine~20K1.16×
07South Dakota~10K1.15×
08Alaska~10K1.14×
09New Hampshire~20K1.12×
10Minnesota~60K1.11×
11Tennessee~90K1.08×
12Kentucky~50K1.08×
13Kansas~30K1.07×
14Nebraska~20K1.07×
15Vermont~7K1.07×
16Oklahoma~50K1.05×
17Washington~80K1.04×
18Colorado~60K1.04×
19Arkansas~30K1.04×
20Texas~300K1.02×
21North Carolina~100K1.01×
22New Jersey~100K1.01×
23Missouri~60K1.01×
24South Carolina~60K1.01×
25Oregon~50K1.00×
26Iowa~30K1.00×
27Alabama~50K0.99×
28Mississippi~30K0.99×
29Indiana~70K0.98×
30Michigan~100K0.97×
31Virginia~90K0.97×
32New Mexico~20K0.97×
33California~400K0.96×
34Massachusetts~70K0.95×
35Ohio~100K0.94×
36Connecticut~40K0.93×
37New York~200K0.92×
38Louisiana~50K0.92×
39Rhode Island~10K0.91×
40Pennsylvania~100K0.90×
41Illinois~100K0.90×
42Wisconsin~50K0.89×
43Georgia~100K0.88×
44Delaware~9K0.86×
45Arizona~70K0.85×
46Maryland~60K0.84×
47Hawaii~10K0.84×
48Florida~200K0.77×
49Nevada~30K0.77×
50Washington, District of Columbia~8K0.66×
Fig. 06

Affinity by region

Affinity by region — Maternity clothing, United States
0.66×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maternity clothing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maternity clothing audience
#·InterestCategoryAffinity×
01Pregnancy magazineKids & Family35.89×
02Maternity hospitalKids & Family34.00×
03Prenatal nutritionHealth31.00×
04Peg PeregoKids & Family29.33×
05Nutrition and pregnancyHealth27.53×
06Natural childbirthKids & Family12.41×
07Diaper bagKids & Family6.44×
08Infant bodysuitKids & Family5.87×
09Infant clothingKids & Family5.15×
10Hair follicleBeauty & Wellness4.08×
11GenderPolitics & Society3.65×
12Mobile appTechnology & Electronics2.83×
13InfantKids & Family2.74×
14Mobile phonesTechnology & Electronics2.72×
15RecreationTravel & Leisure2.61×
16GiftShopping2.39×
17ChildKids & Family2.32×
18U.S. stateTravel & Leisure2.20×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maternity clothing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maternity clothing audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.89×
CreativityOPEN1.69×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maternity clothing audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.37×
Career OrientationPOWER0.55×
Need for SecurityCONSERVATISM0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maternity clothing have in United States?

Maternity clothing has an estimated audience of 3,976,066 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maternity clothing fans?

90.7% of Maternity clothing fans are female, 9.3% are male, with an average age of 32.4 years.

03

Which brands do Maternity clothing fans like most?

Maternity clothing fans show strongest brand affinity for Nutrition and pregnancy (27.53×), Diaper bag (6.44×), and Mobile phones (2.72×) over the country average.

04

Where do Maternity clothing fans live in United States?

Maternity clothing fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Maternity clothing fans also like?

Beyond Maternity clothing itself, the audience over-indexes on Diaper bag (6.44×), Mobile phones (2.72×), Mobile app (2.83×), and Infant clothing (5.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Maternity clothing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Maternity clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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