Rascasse Audience Intelligence

Pregnancy magazine Audience in United States

A data profile of the people who buy, follow and care about Pregnancy magazine in United States — modelled from more than twelve digital signal sources. Pregnancy magazine has an estimated audience of 444,872 people in United States.

#1263among Website / Newspaper / Magazine in United States#587in Kids & Family

The average Pregnancy magazine fan in United States is 39.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Maternity clothing, Child development, Hair Extensions, with strongest over-indexing on Maternity clothing (35.89× the country average).

Demographically, the Pregnancy magazine audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pregnancy magazine fan in United States is balanced, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Maternity clothing.

Category: Kids & Family · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pregnancy magazine profile in United States.

Audience size
445K
in United States
Gender
52.0%♀
48.0% male
Age
39.4
average years
Country rank
#39174
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Pregnancy magazine

52.0% are female, 48.0% are male, average age 39.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Pregnancy magazine audience in United States
MetricValue
Female52.0%
Male48.0%
Average age39.4
Estimated audience size444,872
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Pregnancy magazine audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4918%
50+24%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Pregnancy magazine audience comes from United States.

Worldwide audience distribution share by country for Pregnancy magazine
CountryShare
United States42.0%
United Kingdom8.9%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pregnancy magazine audience in United States is strongest.

Fig. 05

Top regions by affinity

Pregnancy magazine fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.55×
02Wyoming<1K1.41×
03South Dakota~1K1.23×
04Montana~1K1.20×
05Delaware~1K1.18×
06Nebraska~3K1.15×
07West Virginia~2K1.11×
08Rhode Island~2K1.11×
09Hawaii~2K1.09×
10New Hampshire~2K1.09×
11Maine~2K1.08×
12Washington, District of Columbia~1K1.08×
13New Mexico~2K1.07×
14Mississippi~4K1.04×
15Idaho~2K1.04×
16Arkansas~4K1.02×
17Iowa~4K1.01×
18North Dakota<1K1.01×
19Kansas~3K1.00×
20Oklahoma~5K0.99×
21Utah~4K0.98×
22Louisiana~6K0.97×
23Connecticut~4K0.97×
24Oregon~5K0.96×
25South Carolina~6K0.95×
26Kentucky~5K0.95×
27Nevada~4K0.95×
28Alabama~6K0.94×
29Missouri~7K0.93×
30Wisconsin~6K0.92×
31Tennessee~8K0.91×
32Indiana~7K0.91×
33Minnesota~6K0.91×
34Maryland~7K0.90×
35Colorado~6K0.90×
36Arizona~8K0.89×
37Washington~8K0.88×
38Massachusetts~8K0.88×
39Michigan~10K0.87×
40Virginia~9K0.87×
41North Carolina~10K0.86×
42New Jersey~10K0.86×
43Ohio~10K0.85×
44Pennsylvania~10K0.84×
45Georgia~10K0.84×
46Illinois~10K0.83×
47Florida~20K0.75×
48New York~20K0.75×
49Texas~30K0.70×
50California~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Pregnancy magazine, United States
0.65×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pregnancy magazine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pregnancy magazine audience
#·InterestCategoryAffinity×
01Water birthKids & Family66.81×
02Maternity clothingFashion & Accessoires35.89×
03Celebrity GossipNews23.73×
04ZimmermannHome & Garden18.74×
05Winnie-the-PoohKids & Family14.66×
06MothercareKids & Family12.63×
07Baby transportKids & Family11.79×
08Child developmentBusiness & Career11.70×
09Child safety seatKids & Family11.04×
10Cast-iron cookwareHome & Garden10.53×
11Hair ExtensionsBeauty & Wellness8.30×
12Rick and MortyMovies & TV6.45×
13IKEAHome & Garden5.00×
14EtsyFashion & Accessoires3.96×
15NordstromShopping3.71×
16ClothingFashion & Accessoires2.87×
17CosmeticsBeauty & Wellness2.81×
18Online shoppingShopping2.69×
19CookingFood & Beverages2.12×
20Consumer electronicsTechnology & Electronics1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pregnancy magazine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pregnancy magazine audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.85×
TraditionCONSERVATISM2.37×
Community OrientationOPEN2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pregnancy magazine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Social Media UsageJOY0.97×
SustainabilityBALANCE0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pregnancy magazine have in United States?

Pregnancy magazine has an estimated audience of 444,872 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pregnancy magazine fans?

52.0% of Pregnancy magazine fans are female, 48.0% are male, with an average age of 39.4 years.

03

Which brands do Pregnancy magazine fans like most?

Pregnancy magazine fans show strongest brand affinity for Maternity clothing (35.89×), Child development (11.7×), and Hair Extensions (8.3×) over the country average.

04

Where do Pregnancy magazine fans live in United States?

Pregnancy magazine fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Pregnancy magazine fans also like?

Beyond Pregnancy magazine itself, the audience over-indexes on Child development (11.7×), Hair Extensions (8.3×), Water birth (66.81×), and Celebrity Gossip (23.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Pregnancy magazine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pregnancy magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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