Pregnancy magazine Audience in United States

Pregnancy magazine has an estimated audience of 444,872 people in United States. 52.0% are female, 48.0% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Indeed.com, Maternity clothing, Google News, Enterprise Rent-A-Car.

The average Pregnancy magazine fan in United States is 39.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Indeed.com, Maternity clothing, with strongest over-indexing on Google Maps (10.31× the country average). Demographically, the Pregnancy magazine audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Kids & Family · Type: Website / Newspaper / Magazine

Demographics of Pregnancy magazine fans

Demographic split for Pregnancy magazine audience in United States
MetricValue
Female52.0%
Male48.0%
Average age39.4
Estimated audience size444,872

Audience persona

The typical Pregnancy magazine fan in United States is balanced, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Pregnancy magazine in United States
RegionReachAffinity
California16,9690.35×
New York12,8640.52×
Texas12,1440.32×
Florida9,2290.31×
Georgia5,2100.38×
Illinois4,6580.31×
North Carolina4,4650.33×
Ohio4,4470.32×
Mississippi4,4441.21×
Massachusetts4,3520.5×
New Jersey4,2600.38×
Louisiana3,9510.69×
Arkansas3,9481.08×
Oklahoma3,8610.78×
Kentucky3,7990.68×
Pennsylvania3,7250.25×
Alabama3,6780.59×
West Virginia3,6681.77×
Alaska3,6613.85×
Tennessee3,5040.39×
Arizona3,4920.38×
South Carolina3,4790.52×
Indiana3,3890.42×
Kansas3,3880.97×
Idaho3,3881.52×
Missouri3,2820.46×
Hawaii3,2361.69×
Iowa3,2170.88×
Connecticut3,2020.72×
Montana3,1912.59×
South Dakota3,1503.06×
Michigan3,1250.27×
Wisconsin3,1080.46×
Maryland3,0840.4×
New Hampshire3,0231.72×
Wyoming2,9684.5×
Nebraska2,9601.33×
New Mexico2,9441.32×
Nevada2,9350.68×
Rhode Island2,9192.06×
Maine2,9171.83×
Oregon2,8970.57×
Utah2,8800.72×
Virginia2,8610.26×
Minnesota2,7770.44×
Washington2,6830.3×
Colorado2,6750.38×
Delaware2,6142.13×
Washington, District of Columbia1,8871.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pregnancy magazine audience
BrandAffinityCategory
Google Maps10.31×Internet & Social Media
Indeed.com10.59×Business & Career
Maternity clothing36.31×Fashion & Accessoires
Google News11.44×News
Enterprise Rent-A-Car10.87×Cars & Mobility
Apple Store13.68×Shopping
DuckDuckGo14.74×Internet & Social Media
Kendra Scott17.03×Fashion & Accessoires
Capital One6.47×Business & Career
ICloud14.69×Technology & Electronics
Anna Kendrick20.32×Movies & TV
Khan Academy12.02×Business & Career
StubHub12.3×Travel & Leisure
Alexandra Daddario13.86×Movies & TV
Zac Efron12.2×Movies & TV
Owen Wilson17.17×Movies & TV
Ian Somerhalder21.83×Movies & TV
Nicole Scherzinger22.37×Music & Radio
Wattpad13.57×Internet & Social Media
Circle K8.44×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pregnancy magazine audience
TraitClusterScore
Pet OwnershipJOY1.99
LGBTQ+ IdentityOPEN1.73
Luxury OrientationPREMIUM1.51
Quality AwarenessPREMIUM1.33
Design AffinityPREMIUM1.3
Community OrientationOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Pregnancy magazine
CountryShare
United States42.0%
United Kingdom8.9%
Germany6.8%

See Pregnancy magazine audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Pregnancy magazine have in United States?

Pregnancy magazine has an estimated audience of 444,872 people in United States, concentrated in California and New York.

What is the gender split and age of Pregnancy magazine fans?

52.0% of Pregnancy magazine fans are female, 48.0% are male, with an average age of 39.4 years.

Which brands do Pregnancy magazine fans like most?

Pregnancy magazine fans show strongest brand affinity for Google Maps (10.31×), Indeed.com (10.59×), and Maternity clothing (36.31×) over the country average.

Where do Pregnancy magazine fans live in United States?

Pregnancy magazine fans in United States are most concentrated in California (reach 16,969), New York (reach 12,864), and Texas (reach 12,144). These three regions account for the largest share of the active audience.

What other brands do Pregnancy magazine fans also like?

Beyond Pregnancy magazine itself, the audience over-indexes on Indeed.com (10.59×), Maternity clothing (36.31×), Google News (11.44×), and Enterprise Rent-A-Car (10.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pregnancy magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.