Natural childbirth Audience in United States

Natural childbirth logo

Natural childbirth has an estimated audience of 2,926,486 people in United States. 91.1% are female, 8.9% are male, average age 30.8. Top regions: California, Texas, New York. Top brand affinities: Historic site, Product design, Isometric exercise, Goop, UK garage.

The average Natural childbirth fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Historic site, Product design, Isometric exercise, with strongest over-indexing on Historic site (13.69× the country average). Demographically, the Natural childbirth audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Natural childbirth fans

Demographic split for Natural childbirth audience in United States
MetricValue
Female91.1%
Male8.9%
Average age30.8
Estimated audience size2,926,486

Audience persona

The typical Natural childbirth fan in United States is more female, around 30.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Natural childbirth in United States
RegionReachAffinity
California186,9240.58×
Texas179,9130.72×
New York160,8770.98×
Florida128,0890.65×
Ohio104,8181.16×
Virginia89,3071.25×
North Carolina86,5560.98×
Pennsylvania85,5630.87×
Illinois78,5080.81×
Georgia76,0980.84×
New Jersey61,1640.82×
Tennessee54,6750.93×
Washington51,9140.88×
Michigan51,6850.68×
Alabama44,7651.09×
Missouri44,0510.93×
Massachusetts41,1720.71×
Indiana40,1970.75×
Maryland39,0980.78×
Arizona37,3650.63×
South Carolina36,9130.84×
Kentucky34,3890.94×
Colorado33,3990.72×
Louisiana32,0600.85×
Oregon31,6500.94×
Wisconsin30,0700.68×
Minnesota28,5990.68×
Utah24,2700.93×
Mississippi23,5770.98×
Oklahoma19,2790.59×
Arkansas18,4810.77×
Connecticut18,4470.63×
Kansas16,9200.73×
Iowa16,0630.67×
Idaho15,8591.08×
West Virginia14,8841.09×
Nebraska14,7801.01×
Alaska13,7112.19×
Hawaii13,1301.04×
Nevada12,8240.45×
Maine12,7451.22×
New Hampshire12,2641.06×
Montana11,9521.47×
New Mexico11,9460.81×
South Dakota11,7971.74×
North Dakota11,4861.91×
Wyoming11,1142.56×
Rhode Island10,9311.17×
Vermont10,7512.09×
Delaware9,7891.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural childbirth audience
BrandAffinityCategory
Historic site13.69×Arts & Culture
Product design5.77×Business & Career
Isometric exercise21.5×Sports
Goop10.95×Internet & Social Media
UK garage9×Music & Radio
Bank account4.03×Business & Career
Governor of Michigan11.78×Politics & Society
Hardik Pandya19.49×Sports
Grace Slick11.21×Music & Radio
headspace11.39×Health
Hibachi8.79×Food & Beverages
Hickok4519.19×Internet & Social Media
Fairy godmother7.47×Literature
Collectable1.58×Kids & Family
Home equity1.85×Home & Garden
JDSU2.83×Business & Career
Cherish (group)9.59×Music & Radio
Google Home5.7×Technology & Electronics
Staycation2.82×Home & Garden
Mothercare2.69×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural childbirth audience
TraitClusterScore
Luxury OrientationPREMIUM2.56
DIY MentalityTHRILL1.82
Risk AppetiteTHRILL1.65
SustainabilityBALANCE1.43
Pet OwnershipJOY1.41
CreativityOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for Natural childbirth
CountryShare
United States38.4%
Ukraine5.9%
United Kingdom5.6%

See Natural childbirth audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Natural childbirth have in United States?

Natural childbirth has an estimated audience of 2,926,486 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural childbirth fans?

91.1% of Natural childbirth fans are female, 8.9% are male, with an average age of 30.8 years.

Which brands do Natural childbirth fans like most?

Natural childbirth fans show strongest brand affinity for Historic site (13.69×), Product design (5.77×), and Isometric exercise (21.5×) over the country average.

Where do Natural childbirth fans live in United States?

Natural childbirth fans in United States are most concentrated in California (reach 186,924), Texas (reach 179,913), and New York (reach 160,877). These three regions account for the largest share of the active audience.

What other brands do Natural childbirth fans also like?

Beyond Natural childbirth itself, the audience over-indexes on Product design (5.77×), Isometric exercise (21.5×), Goop (10.95×), and UK garage (9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.