Rascasse Audience Intelligence

Natural childbirth Audience in United States

A data profile of the people who buy, follow and care about Natural childbirth in United States — modelled from more than twelve digital signal sources. Natural childbirth has an estimated audience of 2,926,486 people in United States.

#5178among Topic in United States#253in Kids & Family

The average Natural childbirth fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Child development, Baby food, Mothercare, with strongest over-indexing on Child development (21.65× the country average).

Demographically, the Natural childbirth audience skews more female with an average age of 30.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural childbirth fan in United States is more female, around 30.8 years old, with strong DIY Mentality tendencies and a notable affinity for Child development.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural childbirth profile in United States.

Audience size
2.9M
in United States
Gender
91.1%♀
8.9% male
Age
30.8
average years
Country rank
#10512
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural childbirth fans

91.1% are female, 8.9% are male, average age 30.8.

Fig. 02

Gender split

91.1%
Female
8.9%
Male
Demographic split for Natural childbirth audience in United States
MetricValue
Female91.1%
Male8.9%
Average age30.8
Estimated audience size2,926,486
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Natural childbirth audience in United States
Age bracketShare%
16-1931%
20-2938%
30-3919%
40-497%
50+5%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Natural childbirth audience comes from United States.

Worldwide audience distribution share by country for Natural childbirth
CountryShare
United States38.4%
Ukraine5.9%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural childbirth audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural childbirth fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~8K1.28×
02South Dakota~8K1.23×
03Vermont~6K1.22×
04North Dakota~7K1.15×
05Montana~9K1.14×
06Rhode Island~10K1.09×
07Pennsylvania~100K1.08×
08West Virginia~10K1.08×
09Mississippi~30K1.06×
10Maine~10K1.06×
11Delaware~9K1.06×
12North Carolina~90K1.04×
13Virginia~70K1.04×
14Hawaii~10K1.03×
15New Hampshire~10K1.03×
16Nebraska~20K1.02×
17Idaho~10K1.02×
18Alabama~40K1.00×
19Washington, District of Columbia~9K0.99×
20Ohio~90K0.98×
21New Mexico~10K0.98×
22Missouri~50K0.96×
23Kentucky~40K0.96×
24Arkansas~20K0.96×
25Utah~20K0.95×
26Louisiana~40K0.94×
27Kansas~20K0.94×
28Oregon~30K0.93×
29Tennessee~50K0.92×
30Connecticut~30K0.92×
31Iowa~20K0.92×
32South Carolina~40K0.91×
33Oklahoma~30K0.91×
34Indiana~50K0.90×
35Nevada~30K0.89×
36New Jersey~70K0.88×
37Wisconsin~40K0.88×
38Washington~50K0.87×
39Maryland~40K0.87×
40Minnesota~40K0.87×
41New York~100K0.86×
42Colorado~40K0.86×
43Massachusetts~50K0.85×
44Georgia~80K0.84×
45Arizona~50K0.83×
46Illinois~80K0.81×
47Michigan~60K0.81×
48Texas~200K0.78×
49Florida~100K0.71×
50California~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Natural childbirth, United States
0.62×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural childbirth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural childbirth audience
#·InterestCategoryAffinity×
01Water birthKids & Family65.34×
02MothercareKids & Family23.39×
03Child developmentBusiness & Career21.65×
04Nanny McPheeMovies & TV20.00×
05Parental leaveKids & Family16.67×
06SwaddlingKids & Family16.59×
07Baby foodKids & Family15.55×
08BassinetKids & Family12.64×
09Baby transportKids & Family12.50×
10Breast pumpKids & Family12.50×
11Maternity clothingFashion & Accessoires12.41×
12Child safety seatKids & Family12.10×
13BreastfeedingKids & Family6.37×
14KindergartenKids & Family5.41×
15Scooby-DooMovies & TV5.15×
16Children's clothingFashion & Accessoires4.26×
17Child careKids & Family4.00×
18Luxury real estateBusiness & Career3.67×
19Do it yourself (DIY)Home & Garden3.01×
20MilkFood & Beverages3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural childbirth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural childbirth audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.75×
Community OrientationOPEN1.63×
Pet OwnershipJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural childbirth audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Social Media UsageJOY0.85×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural childbirth have in United States?

Natural childbirth has an estimated audience of 2,926,486 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural childbirth fans?

91.1% of Natural childbirth fans are female, 8.9% are male, with an average age of 30.8 years.

03

Which brands do Natural childbirth fans like most?

Natural childbirth fans show strongest brand affinity for Child development (21.65×), Baby food (15.55×), and Mothercare (23.39×) over the country average.

04

Where do Natural childbirth fans live in United States?

Natural childbirth fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Natural childbirth fans also like?

Beyond Natural childbirth itself, the audience over-indexes on Baby food (15.55×), Mothercare (23.39×), Parental leave (16.67×), and Water birth (65.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Natural childbirth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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