Natural childbirth Audience in Germany
Natural childbirth has an estimated audience of 274,351 people in Germany. 83.3% are female, 16.7% are male, average age 30.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Enzkreis, Progressive rock, Saving, Ipekyol.
The average Natural childbirth fan in Germany is 30.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Enzkreis, Progressive rock, with strongest over-indexing on Rossmann (2.08× the country average). Demographically, the Natural childbirth audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Natural childbirth fans
| Metric | Value |
|---|---|
| Female | 83.3% |
| Male | 16.7% |
| Average age | 30.3 |
| Estimated audience size | 274,351 |
Audience persona
The typical Natural childbirth fan in Germany is more female, around 30.3 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 30,832 | 0.7× |
| Baden-Württemberg | 25,566 | 0.68× |
| Nordrhein-Westfalen | 22,742 | 0.38× |
| Niedersachsen | 9,406 | 0.35× |
| Sachsen-Anhalt | 9,104 | 1.28× |
| Thüringen | 8,593 | 1.23× |
| Brandenburg | 8,472 | 1× |
| Schleswig-Holstein | 8,466 | 0.86× |
| Rheinland-Pfalz | 7,984 | 0.58× |
| Bremen | 7,774 | 3.31× |
| Mecklenburg-Vorpommern | 7,340 | 1.4× |
| Hessen | 7,311 | 0.35× |
| Saarland | 7,297 | 2.17× |
| Sachsen | 6,947 | 0.52× |
| Hamburg | 4,928 | 0.79× |
| Berlin | 4,895 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.08× | Shopping |
| Enzkreis | 22.36× | Travel & Leisure |
| Progressive rock | 3.56× | Music & Radio |
| Saving | 2.97× | Business & Career |
| Ipekyol | 8.1× | Shopping |
| Home Office | 2.15× | Business & Career |
| Gil Ofarim | 2.12× | Music & Radio |
| Solo climbing | 4.75× | Sports |
| Mothercare | 2.05× | Kids & Family |
| Scots Guards | 46.05× | Politics & Society |
| Cachorro | 2.68× | Pets & Animals |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Natural rubber | 1.67× | Cars & Mobility |
| Golem | 2.31× | Technology & Electronics |
| Artillery | 4.38× | Music & Radio |
| Gloria | 3.02× | Music & Radio |
| Bank account | 1.8× | Business & Career |
| Japanese New Year | 5.47× | Travel & Leisure |
| Picnic | 1.99× | Kids & Family |
| Low-carbon emission | 3.38× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.36 |
| DIY Mentality | THRILL | 1.96 |
| Individualism | JOY | 1.66 |
| Design Affinity | PREMIUM | 1.55 |
| Pet Ownership | JOY | 1.53 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.4% |
| Ukraine | 5.9% |
| United Kingdom | 5.6% |
See Natural childbirth audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Natural childbirth have in Germany?
Natural childbirth has an estimated audience of 274,351 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Natural childbirth fans?
83.3% of Natural childbirth fans are female, 16.7% are male, with an average age of 30.3 years.
Which brands do Natural childbirth fans like most?
Natural childbirth fans show strongest brand affinity for Rossmann (2.08×), Enzkreis (22.36×), and Progressive rock (3.56×) over the country average.
Where do Natural childbirth fans live in Germany?
Natural childbirth fans in Germany are most concentrated in Bayern (reach 30,832), Baden-Württemberg (reach 25,566), and Nordrhein-Westfalen (reach 22,742). These three regions account for the largest share of the active audience.
What other brands do Natural childbirth fans also like?
Beyond Natural childbirth itself, the audience over-indexes on Enzkreis (22.36×), Progressive rock (3.56×), Saving (2.97×), and Ipekyol (8.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Natural childbirth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.