Prenatal nutrition Audience in United States

Prenatal nutrition has an estimated audience of 499,262 people in United States. 88.5% are female, 11.5% are male, average age 31.0. Top regions: California, New York, Texas. Top brand affinities: Child development, Mothercare, Maternity clothing, Google Maps, Baby food.

The average Prenatal nutrition fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Child development, Mothercare, Maternity clothing, with strongest over-indexing on Child development (20.48× the country average). Demographically, the Prenatal nutrition audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Prenatal nutrition fans

Demographic split for Prenatal nutrition audience in United States
MetricValue
Female88.5%
Male11.5%
Average age31.0
Estimated audience size499,262

Audience persona

The typical Prenatal nutrition fan in United States is more female, around 31.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Prenatal nutrition in United States
RegionReachAffinity
California28,7870.52×
New York22,8940.82×
Texas20,4220.48×
Florida13,5260.4×
New Jersey9,3920.74×
Georgia8,8950.58×
Pennsylvania8,0210.48×
Virginia7,2620.6×
Massachusetts6,9750.71×
Illinois6,8780.41×
North Carolina6,7860.45×
Ohio6,7590.44×
Colorado5,7610.73×
Maryland5,6930.66×
Michigan5,2860.4×
Washington4,9520.49×
Mississippi4,1011×
Missouri3,7860.47×
Louisiana3,6460.57×
Arkansas3,6430.89×
Connecticut3,6360.73×
Oregon3,5650.62×
Oklahoma3,5630.64×
Kentucky3,5060.56×
Tennessee3,5030.35×
South Carolina3,4780.46×
Arizona3,4530.34×
Alabama3,3940.49×
West Virginia3,3851.46×
Alaska3,3783.16×
Minnesota3,2030.45×
Indiana3,1280.34×
Kansas3,1270.79×
Idaho3,1261.25×
Wisconsin3,1070.41×
Hawaii2,9861.39×
Iowa2,9690.72×
Montana2,9452.13×
South Dakota2,9072.52×
North Dakota2,8302.76×
New Hampshire2,7891.42×
Wyoming2,7393.7×
Nebraska2,7311.09×
New Mexico2,7171.09×
Nevada2,7080.56×
Rhode Island2,6941.69×
Maine2,6921.51×
Utah2,6580.59×
Vermont2,6493.02×
Delaware2,4121.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prenatal nutrition audience
BrandAffinityCategory
Child development20.48×Business & Career
Mothercare28.82×Kids & Family
Maternity clothing37.31×Fashion & Accessoires
Google Maps8.85×Internet & Social Media
Baby food15.97×Kids & Family
Indeed.com8×Business & Career
Water birth97.06×Kids & Family
Capital One7.1×Business & Career
Google News10.38×News
Baby transport22.81×Kids & Family
Khan Academy12.89×Business & Career
Scooby-Doo7.27×Movies & TV
Bassinet21.5×Kids & Family
Circle K9.08×Shopping
Kendra Scott13.22×Fashion & Accessoires
Enterprise Rent-A-Car7.59×Cars & Mobility
ICloud10.42×Technology & Electronics
Breast pump16.67×Kids & Family
AccuWeather6.69×Home & Garden
Swaddling26.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prenatal nutrition audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Pet OwnershipJOY2.29
IndulgenceJOY1.9
Family OrientationCONSERVATISM1.7
Price SensitivityPREMIUM1.63
Quality AwarenessPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Prenatal nutrition
CountryShare
United States35.8%
Germany6.9%
India5.6%

See Prenatal nutrition audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Prenatal nutrition have in United States?

Prenatal nutrition has an estimated audience of 499,262 people in United States, concentrated in California and New York.

What is the gender split and age of Prenatal nutrition fans?

88.5% of Prenatal nutrition fans are female, 11.5% are male, with an average age of 31.0 years.

Which brands do Prenatal nutrition fans like most?

Prenatal nutrition fans show strongest brand affinity for Child development (20.48×), Mothercare (28.82×), and Maternity clothing (37.31×) over the country average.

Where do Prenatal nutrition fans live in United States?

Prenatal nutrition fans in United States are most concentrated in California (reach 28,787), New York (reach 22,894), and Texas (reach 20,422). These three regions account for the largest share of the active audience.

What other brands do Prenatal nutrition fans also like?

Beyond Prenatal nutrition itself, the audience over-indexes on Mothercare (28.82×), Maternity clothing (37.31×), Google Maps (8.85×), and Baby food (15.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prenatal nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.