Nursing bra Audience in United States

Nursing bra has an estimated audience of 2,141,911 people in United States. 92.3% are female, 7.7% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Child development, Mothercare, Baby food, Parental leave, Google Maps.

The average Nursing bra fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Child development, Mothercare, Baby food, with strongest over-indexing on Child development (29.3× the country average). Demographically, the Nursing bra audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Nursing bra fans

Demographic split for Nursing bra audience in United States
MetricValue
Female92.3%
Male7.7%
Average age32.8
Estimated audience size2,141,911

Audience persona

The typical Nursing bra fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Child development.

Top regions in United States

Top regions ranked by reach for Nursing bra in United States
RegionReachAffinity
California242,4841.03×
Texas193,6511.05×
Florida106,7170.74×
New York104,0470.87×
Pennsylvania70,1610.97×
North Carolina65,9571.02×
Illinois65,8070.92×
Ohio64,5170.98×
Georgia58,4130.89×
Michigan57,2191.02×
New Jersey52,6480.97×
Virginia50,2620.96×
Washington48,1271.12×
Tennessee46,9641.09×
Indiana43,2361.1×
Arizona38,1810.87×
Massachusetts36,5660.87×
Missouri36,1071.05×
Colorado35,4611.05×
Minnesota33,3121.09×
Maryland33,0200.9×
Wisconsin31,4380.98×
South Carolina30,7680.95×
Kentucky28,9201.08×
Alabama27,9930.94×
Utah26,8011.4×
Oregon26,5651.08×
Louisiana25,7910.93×
Oklahoma23,8071×
Connecticut19,9540.93×
Arkansas18,9831.08×
Kansas18,1081.07×
Iowa17,3510.98×
Idaho15,7411.47×
Mississippi15,0570.85×
Nevada14,3320.69×
Nebraska11,2091.04×
West Virginia9,3230.93×
Hawaii9,0710.99×
New Mexico8,8760.83×
New Hampshire8,7741.04×
Maine8,4671.1×
Montana8,0701.36×
South Dakota6,1611.24×
Rhode Island5,6720.83×
Alaska5,6091.22×
North Dakota4,8141.09×
Delaware4,4930.76×
Vermont4,2201.12×
Washington, District of Columbia3,8560.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nursing bra audience
BrandAffinityCategory
Child development29.3×Business & Career
Mothercare40.85×Kids & Family
Baby food23.95×Kids & Family
Parental leave26.16×Kids & Family
Google Maps5.96×Internet & Social Media
Scooby-Doo7.51×Movies & TV
Indeed.com5.19×Business & Career
Google News7.39×News
Baby transport17.66×Kids & Family
Breast pump18.33×Kids & Family
Capital One4.67×Business & Career
Khan Academy8.63×Business & Career
Child safety seat11.05×Kids & Family
Breastfeeding8.86×Kids & Family
Bassinet14.81×Kids & Family
Kindergarten6.22×Kids & Family
Kendra Scott9.5×Fashion & Accessoires
Enterprise Rent-A-Car5.16×Cars & Mobility
Circle K5.86×Shopping
Do it yourself (DIY)2.73×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nursing bra audience
TraitClusterScore
Luxury OrientationPREMIUM1.87
Design AffinityPREMIUM1.68
Pet OwnershipJOY1.58
DIY MentalityTHRILL1.56
SustainabilityBALANCE1.43
Healthy LifestyleBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Nursing bra
CountryShare
Japan31.4%
United States11.0%
Brazil5.5%

See Nursing bra audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Nursing bra have in United States?

Nursing bra has an estimated audience of 2,141,911 people in United States, concentrated in California and Texas.

What is the gender split and age of Nursing bra fans?

92.3% of Nursing bra fans are female, 7.7% are male, with an average age of 32.8 years.

Which brands do Nursing bra fans like most?

Nursing bra fans show strongest brand affinity for Child development (29.3×), Mothercare (40.85×), and Baby food (23.95×) over the country average.

Where do Nursing bra fans live in United States?

Nursing bra fans in United States are most concentrated in California (reach 242,484), Texas (reach 193,651), and Florida (reach 106,717). These three regions account for the largest share of the active audience.

What other brands do Nursing bra fans also like?

Beyond Nursing bra itself, the audience over-indexes on Mothercare (40.85×), Baby food (23.95×), Parental leave (26.16×), and Google Maps (5.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nursing bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.