Rascasse Audience Intelligence

Nursing bra Audience in United States

A data profile of the people who buy, follow and care about Nursing bra in United States — modelled from more than twelve digital signal sources. Nursing bra has an estimated audience of 2,141,911 people in United States.

#6103among Topic in United States#607in Fashion & Accessoires

The average Nursing bra fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Child development, Baby food, Mothercare, with strongest over-indexing on Child development (44.8× the country average).

Demographically, the Nursing bra audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nursing bra fan in United States is more female, around 32.8 years old, with strong Indulgence tendencies and a notable affinity for Child development.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nursing bra profile in United States.

Audience size
2.1M
in United States
Gender
92.3%♀
7.7% male
Age
32.8
average years
Country rank
#13511
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nursing bra fans

92.3% are female, 7.7% are male, average age 32.8.

Fig. 02

Gender split

92.3%
Female
7.7%
Male
Demographic split for Nursing bra audience in United States
MetricValue
Female92.3%
Male7.7%
Average age32.8
Estimated audience size2,141,911
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Nursing bra audience in United States
Age bracketShare%
16-1923%
20-2941%
30-3921%
40-498%
50+8%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Nursing bra audience comes from United States.

Worldwide audience distribution share by country for Nursing bra
CountryShare
Japan31.4%
United States11.0%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nursing bra audience in United States is strongest.

Fig. 05

Top regions by affinity

Nursing bra fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.41×
02Utah~30K1.37×
03Montana~8K1.32×
04South Dakota~6K1.23×
05North Dakota~5K1.23×
06Alaska~6K1.21×
07Kansas~20K1.15×
08Maine~8K1.11×
09Arkansas~20K1.10×
10Vermont~4K1.10×
11Washington~50K1.09×
12Nebraska~10K1.07×
13Minnesota~30K1.06×
14Tennessee~40K1.05×
15Kentucky~30K1.05×
16Indiana~40K1.04×
17Oregon~30K1.04×
18Oklahoma~20K1.04×
19New Hampshire~9K1.04×
20Missouri~40K1.03×
21Colorado~30K1.02×
22Iowa~20K1.00×
23Hawaii~9K1.00×
24Texas~200K0.99×
25Michigan~60K0.99×
26West Virginia~10K0.99×
27California~200K0.97×
28North Carolina~60K0.97×
29Wisconsin~30K0.96×
30Alabama~30K0.96×
31New Jersey~50K0.95×
32South Carolina~30K0.94×
33Louisiana~30K0.94×
34Connecticut~20K0.94×
35Ohio~60K0.93×
36Virginia~50K0.93×
37Mississippi~20K0.93×
38Pennsylvania~70K0.92×
39Illinois~60K0.88×
40Massachusetts~40K0.87×
41New Mexico~9K0.87×
42Maryland~30K0.86×
43Rhode Island~6K0.86×
44Georgia~60K0.85×
45Arizona~40K0.84×
46Delaware~5K0.83×
47New York~100K0.82×
48Nevada~20K0.72×
49Washington, District of Columbia~5K0.72×
50Florida~100K0.70×
Fig. 06

Affinity by region

Affinity by region — Nursing bra, United States
0.70×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nursing bra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nursing bra audience
#·InterestCategoryAffinity×
01MothercareKids & Family47.50×
02Child developmentBusiness & Career44.80×
03Parental leaveKids & Family42.29×
04Water birthKids & Family36.04×
05Baby foodKids & Family34.38×
06SwaddlingKids & Family20.40×
07Breast pumpKids & Family19.36×
08Baby transportKids & Family18.80×
09BassinetKids & Family17.04×
10Child safety seatKids & Family15.23×
11Educational toyKids & Family14.04×
12Early childhood educationBusiness & Career11.56×
13BreastfeedingKids & Family11.29×
14KindergartenKids & Family10.46×
15PreschoolKids & Family8.42×
16DiaperKids & Family7.27×
17Scooby-DooMovies & TV5.40×
18MilkFood & Beverages5.09×
19Children's clothingFashion & Accessoires4.13×
20Do it yourself (DIY)Home & Garden2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nursing bra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nursing bra audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.11×
Pet OwnershipJOY2.04×
Price SensitivityPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nursing bra audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.73×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nursing bra have in United States?

Nursing bra has an estimated audience of 2,141,911 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nursing bra fans?

92.3% of Nursing bra fans are female, 7.7% are male, with an average age of 32.8 years.

03

Which brands do Nursing bra fans like most?

Nursing bra fans show strongest brand affinity for Child development (44.8×), Baby food (34.38×), and Mothercare (47.5×) over the country average.

04

Where do Nursing bra fans live in United States?

Nursing bra fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Nursing bra fans also like?

Beyond Nursing bra itself, the audience over-indexes on Baby food (34.38×), Mothercare (47.5×), Parental leave (42.29×), and Kindergarten (10.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Nursing bra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nursing bra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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